Business and Marketing Planning Case Study: How SchlickArt Helped One Client Achieve a 31% Revenue Increase and Better Work-Life Balance

Ready to grow your business and get your life back? This Business and Marketing Planning Case Study shows you how one client did both.

Every business owner wants to work smarter, not harder. They want to reach that next level of growth and success. But when you’re in the trenches, it’s hard to know what changes will actually make a difference—especially when you’re already giving it everything you’ve got. 

That’s exactly where Christina found herself at the end of 2023. 

Meet Christina

Christina is a licensed clinical social worker, therapist, and yoga practitioner—but if you’ve ever read one of her posts or watched her videos, you know she’s so much more than her credentials. Her voice feels like a steady hand on your shoulder—reassuring, real, and rooted in deep understanding. As a parent, you feel seen when Christina speaks. She has a gift for putting words to the feelings you haven’t been able to express—and then gently offering tools, perspectives, and encouragement to help you move forward.

At the same time, she was navigating her own journey: raising two kids as a single mom and working toward her dream of buying a family home. Like many small business owners, Christina was pouring everything she had into her work—serving her clients with care, creating thoughtful content, and saying “yes” to every opportunity. But despite all the effort, the numbers just weren’t adding up. The long hours weren’t leading to sustainable growth. And little by little, the weight of it all started to wear her down.

Still, Christina held onto her vision. She believed it was possible to build a business that reflected her values, supported her family, and made space for her own well-being. What she needed was a plan—and a partner who understood how to turn that vision into something real.

That’s when she reached out to SchlickArt for Business and Marketing Planning. 

When Working Harder Isn’t Enough

Lifestyle Marketing Photography Produced for SchlickArt

At our first consultation, Christina shared something we hear often: “I’m doing everything I can, but I’m not getting anywhere. It’s like I’m treading water.”

She’d already tried business coaching but hadn’t seen the tangible results she was hoping for. When we dug deeper, we uncovered the real roadblocks:
✔ She wasn’t accurately tracking revenue, which clouded her financial decision-making.
✔ She lacked a cohesive marketing strategy aligned with her revenue goals.
✔ Most importantly, she lacked a clear, actionable plan for business growth.

Without a strategic roadmap, the day-to-day work felt draining instead of empowering. Her passion was waning, and so was her hope. 

Want to see the full case study? View it here.

Establishing a Business and Visual Marketing Plan

Our first priority was to clarify Christina’s goals—not just revenue targets, but life goals, too.

We asked: 

• How much income did she really need to feel safe, supported and moving toward her goal of home ownership?
• How could she improve her work-life balance, while still committing to growth?
• What kind of clients brought her the most fulfillment? 

Once we had clear answers, we crafted a custom roadmap that aligned her business, marketing, financial and personal goals. Here’s what that looked like: 

• Pricing Refresh: We adjusted her pricing to better reflect the value she provides, including new package options. 
• Streamlined Sessions: By slightly reducing session times, Christina gained back valuable hours each week. 
• Focused Client Strategy: She shifted to working with fewer, more engaged clients, increasing both revenue and satisfaction. 
• Referral Partnerships: We helped her identify and build relationships with “power partners” who connected her to high-value clients. 
• Revenue-driven Marketing Plan: We mapped out a process that allowed Christina to consistently create blogs, email newsletters and social media without draining her energy. 
• Quarterly Check-ins: We met every quarter to review progress, adjust the plan and tackle new challenges together.

From our very first session, we were incredibly impressed by Christina’s commitment, follow-through and heart. Each quarter, she stayed accountable, stayed curious, and never shied away from doing the work. 

And with each session, we watched her business grow. 

“SchlickArt has been amazing, and I’m incredibly happy with the impact they have had on my business,” Christina shared. “When I initially met with Brian and Lindsay, I was moving in 100 different directions without a concrete plan, and in turn I was feeling overwhelmed and absolutely lost. After our initial meeting, it was a complete turnaround. Once I leave a session, everything is easy. I know exactly what I need to do, and I just get each thing done. This is way better than anything else I did for business coaching last year.”

The Results: Business Growth And Work-Life Balance

Within 12 months, Christina’s revenue had grown by 31%. (Want to see the growth chart?)

But the numbers only tell part of the story. She also: 

• Created a healthier work-life balance, spending more evenings with her kids
• Found and retained ideal clients who valued her expertise
• Simplified her business to focus on what truly mattered
• Rediscovered her love for her work

And the biggest milestone of all?

Right now, Christina is in escrow on her dream home. The goal that once seemed so far out of reach is finally becoming her reality. 

Why Strategy With Support Works

Lifestyle Marketing Photography Produced for SchlickArt

When you’re a business owner, it can feel like the weight of every decision is yours alone to carry, especially without the right sounding board. Without valuable feedback or a clear direction, it’s easy to stay busy without making real progress. 

That’s why our Business & Visual Marketing Planning session isn’t just about strategy. It’s about having a partner in your corner—someone who can help you stay accountable, navigate challenges and celebrate wins along the way.

“The stress of doing it alone can affect your business and your personal life. Having a partner to help guide your decision is a game-changer,” Christina shared. “What I appreciate most about Brian and Lindsay is the ease in how they support me from start to finish, so every step of the way I know exactly what needs to happen for my business. If I get stuck, they are there to help me. Not only do I feel more confident, but I’m receiving great feedback from my clients about the value pieces I’ve implemented. Lindsay and Brian are truly amazing, and I’m so grateful that I have them in my corner; their recommendations have been game changing!”

Ready To Create Your Roadmap?

If you’re ready to trade overwhelm for clarity—and busy work for meaningful progress—our Business & Visual Marketing Planning service is here to help.

Together, we’ll create a strategy that’s customized to your goals and aligned with your vision. It’s our promise that you’ll leave each session feeling empowered, focused and excited for what’s next.

Learn more about our Business & Visual Marketing Planning, or reach out today to book your first session. Let’s build a business that works for you. 

About Our Business & Marketing Planning

What if your marketing plan started with your revenue goals — and worked backwards? At SchlickArt, our Business & Visual Marketing Planning service helps you create a clear, story-driven strategy designed to deliver real results. We begin by identifying your ideal income goal, then break it down into monthly targets and a detailed content plan that maps out exactly how to achieve them. Every step is intentional — crafted to support your bottom line while telling the authentic story of your brand. From brand messaging and campaign strategy to visual content that truly connects, we guide you through a marketing approach that feels as good as it performs.

Whether you’re a business owner, executive, or marketing professional, you’ll walk away with a focused plan and the confidence to put it into motion.

Let’s build a marketing plan that’s tailored to your goals — and designed to help you reach them. Schedule your complimentary consultation today.

About SchlickArt 

SchlickArt, a luxury visual marketing company based in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of authenticity that shines through every camera lens. Built on a philosophy–rather than a product, service or person–SchlickArt has rapidly evolved, meeting fractional CMO, business and strategy planning, professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt. 

Kirsten Quinn

A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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