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Evoking Your Essence

Kirsten QuinnAbout the Schlicks, Video, Visual Marketing

Inside Poole & Shaffery’s SchlickArt Business Video Session

Most of the time, you don’t even know it’s happening.

A tilt of the light. A flick of the camera lens. Two intense gazes punctuated by moments of quick deliberation and subtle direction. So subtle you’re not even aware what’s going on. But it’s there — it’s the magic of a SchlickArt approach.

By nature, photographers and videographers should be able to capture you. Right? Capture, yes. But what about drawing the very best out of you? That’s taking it to the next level. That’s the magic. At its best, photography and videography not only captures you – but evokes your essence, your very best self.

So why is that important?

Well, even in this not-so-small small-town community, competition is fierce among Santa Clarita businesses. It’s part of our charm, right? We are truly a community, and you can feel it from work to home to a Saturday evening on Town Center Drive. But in such a tight-knit community, how do you stand out? How do you differentiate?

Cue your essence. Your best self. The WHY that drives you. The fabric of your business. The principles behind your everyday decisions.  That’s what SchlickArt evokes – because therein lies the magic.

So how do they do it? Well, here’s a peek behind the scenes of a SchlickArt Business Video Session with Poole & Shaffery, a leading law firm in Santa Clarita.

The Setup

It all starts with the perfect complement of two skillsets. Like chefs in the kitchen, Lindsay and Brian mix quality ingredients – lighting, audio, composition, exposure – for one deliciously gorgeous shot.

Just by walking into a room, Lindsay reads and creates lighting that looks as effortless as sunshine on a Sunday morning. It’s romantic in its perfection, dreamy in its ability to make you look your best.

It’s harder to catch Brian composing. He surveys the room, building on the magic Lindsay has already laid out for him, and finds the story in the space. Take Poole & Shaffery, for example. Expertise, credibility and longevity drive their success, supported by an undercurrent of uncompromising ethics. Brian finds the framed certificate that serves as proof of David Poole’s credentials. He sees the plaque that congratulates the firm’s many years in business.

It’s all in the shot. It’s all in the storytelling. It’s all in the magic.

The Interview

I can already feel most of you shuddering. The thought of being captured on video can be intimidating to most, and downright frightening fro some. The antidote to on-camera jitters? Mess up, botch your lines and land all the UMs and AHs you like. Get comfortable because, guess what? Comfort is part of the SchlickArt process. It’s part of the deal. And those UMs and AHs? Brian will make them disappear — just like magic.

With her signature cues, Lindsay effortlessly navigates through your hesitations and insecurities to find the real YOU hidden beneath it all. The best part? You have no idea she’s doing it.

She calmly works her way through an extensive list of questions, prompting you to approach concepts from multiple perspectives and think about things differently. There’s enough time to exhaust all the topics that make your business a success. Methodically, deliberately, Lindsay is eliciting the best representation of you and your business.

The Cut

With a two-camera setup and a watchful eye, Brian has created enough flexibility during the shooting process to make magic happen during the editing process. Sentences that stumbled during the shoot become unblemished nuggets of wisdom after Brian’s made the cut.

The end result is one long stretch of succinct, energetic sound bites that look and sound more natural than they did in real life. Feeling more comfortable with the idea of being on camera? So were the attorneys of Poole & Shaffery. They nailed it.

But then again, with just a touch of magic, all SchlickArt clients do.

About the Author
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Kirsten Quinn

A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.