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Set Up Your Business For A Successful Holiday Season

Kirsten QuinnVisual branding, Visual Marketing

Ready to finish the year strong? Here are 5 ways to set up your business for a successful holiday season.  The holidays are such a busy time for our personal and professional lives that it’s easy to get caught up in the season without ending the year on a thoughtful note.  Without a plan in place for your business, that …

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How Audience Research Can Make Or Break Your Visual Marketing Campaign

Kirsten QuinnVisual branding, Visual Marketing

If your visual marketing strategies aren’t hitting the way you’d hoped, you’re probably not taking your audience research seriously.  In marketing, the goal can almost always be boiled down to two main actions: connect and convert.  But what happens when you’re not connecting? You’re creating all this content, showing up at every event, and throwing dollar after dollar at every …

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A Have-It-All Visual Marketing Strategy That Really Works

Kirsten QuinnHeadshots, Podcasts, Professional Portrait, Video, Visual branding, Visual Marketing

Need to create video, blogs, emails, social media and more? Here’s the have-it-all strategy we’ve seen work.  These days it seems like business owners and professionals need to have it all when it comes to marketing – social media, blogs, videos, podcasts, email marketing, funnels, headshots, marketing shoots – the list is endless.  But who has time for all that, especially …

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The Best Visual Content For B2B Brands

Kirsten QuinnHeadshots, Professional Portrait, Video, Visual branding, Visual Marketing

An effective marketing strategy pivots based on the audience. Here’s the best visual content for B2B brands.  If you know, you know.  Business-to-business marketing is its own beast.  When you’re marketing to fellow professionals and leaders, you really have to be on top of your game.  They get it. They know how it works.  That’s why authentic, solution-driven marketing is …

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5 Educational Marketing Videos That Establish You As The Local Expert

Kirsten QuinnVideo, Visual branding, Visual Marketing

Looking to establish yourself as the expert in your field? Corner the market with these educational marketing videos.  Are you working hard to establish yourself as the local expert in your field?  Educational marketing videos are a versatile and effective way to connect with your audience, provide value, and establish your brand as an authority in your niche.  By creating …

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The Data-Driven Impact Of Professional Visual Content On Your Bottom Line

Kirsten QuinnHeadshots, Professional Portrait, Video, Visual branding, Visual Marketing

Don’t take a chance on your marketing strategy. These data-backed reports demonstrate the ROI of professional visual content. When paired with a compelling message, visuals are the driving force behind effective marketing.  Substance and a little flash.  That’s what it takes to get a valuable return on your investment.  But what exactly is the ROI on visual content?  Well, it …

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Santa Clarita Video Marketing 101: What’s A Foundational Video?

Kirsten QuinnVideo, Visual Marketing

We share everything you need to know about creating your first foundational video, in the latest update from our visual marketing series: Santa Clarita Video Marketing 101.  Video has quickly become a foundational tool in modern marketing, whether you run a small business, personal brand or corporate firm.  In fact, it’s become such an important piece of the overall marketing …

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Your Personal Brand Assessment

Kirsten QuinnHeadshots, Professional Portrait, Video, Visual branding, Visual Marketing

Does your business need a refresh? Use this simple personal brand assessment to figure out where to start.  Sometimes it’s hard to see ourselves the way others see us – and that applies to our brands, too.  You work so hard, day in and day out, hustling to build your brand and achieve your personal definition of success. It’s easy …

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How To Choose The Right Content For Each Social Media Platform

Kirsten QuinnHeadshots, Professional Portrait, Video, Visual branding, Visual Marketing

Each social media platform attracts different audiences and requires different content. Here’s our guide to navigating it all.  When executed successfully, social media marketing can help you find the specific community of people who want to hear your message.  It’s like finally finding your clique in high school, or meeting a stranger on a plane who happens to share the …

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Introducing SchlickArt Visual Marketing Training Sessions

Kirsten QuinnHeadshots, Professional Portrait, Video, Visual branding, Visual Marketing

Introducing a session 10+ years in the making: NEW SchlickArt Visual Marketing Training Sessions! For more than a decade, we’ve been helping our clients and community create high-quality photography and video content.  In the meantime, we’ve also been teaching them how to use visual content to maximize their marketing power.  After years of research, professional experience and teaching opportunities, we’ve …