Need to make an impact with your audience? Try these key elements of compelling visual storytelling. Successful brands are really, really good at one thing: telling stories. Why? Stories go beyond simple marketing gimmicks and seasonal promotions. They capture the heart of a customer to create the kind of bond that lasts – despite market changes or poor economies. Compelling …
Wondering how to create a visual marketing style guide that establishes consistency in 2024? Start here. Think of some of the most recognizable brands in the world. What images do you see? Nike’s swoosh. McDonald’s golden arches. Apple’s simple icon with one bite missing. They all have one thing in common. If you want to create a brand identity …
Ready to create videos suitable for a luxury brand? Here are the foundational videos your brand needs to outshine your competition. One of the most powerful aspects of video is its ability to expand your audience and move new leads down the sales pipeline. In fact, 83% of marketers who’ve used video say it helps them with lead generation and …
Visual marketing ethics have never mattered more than they do in this ever-evolving digital marketplace. In an era where consumers demand honesty and integrity, the ethics of your marketing can make or break your brand. With such a focus on integrity in the marketplace, every brand should have a set of ethics and principles that they decide on with intention …
Want to put your best face forward? Here are our 10 dos and don’ts of marketing photography. We all need content, but as soon as we sit down to post, the inevitable critical voice sets in. We worry about how we look, how we sound, what people will think about it. Maybe we don’t even know what to say. Nothing …
Ready to finish the year strong? Here are 5 ways to set up your business for a successful holiday season. The holidays are such a busy time for our personal and professional lives that it’s easy to get caught up in the season without ending the year on a thoughtful note. Without a plan in place for your business, that …
If your visual marketing strategies aren’t hitting the way you’d hoped, you’re probably not taking your audience research seriously. In marketing, the goal can almost always be boiled down to two main actions: connect and convert. But what happens when you’re not connecting? You’re creating all this content, showing up at every event, and throwing dollar after dollar at every …
Need to create video, blogs, emails, social media and more? Here’s the have-it-all strategy we’ve seen work. These days it seems like business owners and professionals need to have it all when it comes to marketing – social media, blogs, videos, podcasts, email marketing, funnels, headshots, marketing shoots – the list is endless. But who has time for all that, especially …
An effective marketing strategy pivots based on the audience. Here’s the best visual content for B2B brands. If you know, you know. Business-to-business marketing is its own beast. When you’re marketing to fellow professionals and leaders, you really have to be on top of your game. They get it. They know how it works. That’s why authentic, solution-driven marketing is …
Looking to establish yourself as the expert in your field? Corner the market with these educational marketing videos. Are you working hard to establish yourself as the local expert in your field? Educational marketing videos are a versatile and effective way to connect with your audience, provide value, and establish your brand as an authority in your niche. By creating …
