What’s a Fractional CMO?

A fractional CMO is the equivalent of a part-time Chief Marketing Officer, who’s responsible for leading the marketing strategy and managing the marketing department for your business. Fractional CMOs typically work with companies who need an executive-level marketing officer but not in a full-time capacity. 

Why Do I Need a Fractional CMO?

We help bridge the gap between where you are and where you want to be. 

Integration

A fractional CMO is not a consultant; we act as an integral part of your team by getting involved, collaborating with your staff, and helping you execute the tasks required to move the dial forward.

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Accountability

Delegation and follow-through can be a challenge for any team. As an outside resource, we can provide compassionate accountability and support when your team runs into roadblocks or resistance. 

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Execution

Not only do we work with you to craft a customized marketing plan, but we also have the training and professional experience to create visual marketing assets needed to execute your plan.

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Adaptability

Hiring a fractional CMO is like bringing on an in-house marketing expert without taking on the cost of another full-time employee. What you save in staffing costs can be reallocated into your marketing budget. 

Learn More
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Integration

A fractional CMO is not a consultant; we act as an integral part of your team. We get involved, collaborate with your staff, and help you execute the tasks required to actually move the dial forward. We don’t just write a report or leave you with a strategy you must then execute on your own. We listen to your goals, translate them into a realistic strategy, and work with your team until you see results. When issues arise, as they always do, we are by your side to address them effectively and efficiently. We turn endless talk of marketing ideas into actionable progress.
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Accountability

One of the toughest parts about owning a business is delegation and follow-through. You have enough on your plate without worrying about whether or not your delegated tasks are being executed according to plan. Plus, working with your team to implement change can feel like an uphill battle when you’re the boss. As an outside resource, we can provide compassionate accountability and support when your team runs into roadblocks or resistance.
Image Description

Execution

Not only do we work with you to craft a customized marketing plan, but we also have the training and professional experience to create any visual marketing assets needed to execute your plan. As a skilled marketing photography and video team, we’re here to help you create the content that your marketing strategy requires, from short-form social media videos to corporate marketing photography. For all other types of content, such as website or graphic design, we can connect you with the qualified, dedicated and trusted local professionals who will help make your vision a reality.
Image Description

Adaptability

Hiring a fractional CMO is like bringing on an in-house marketing expert without taking on the cost of another full-time employee. It’s perfect for companies that have gaps in their marketing department and require executive-level skills to oversee their team of specialists. It’s also an excellent option for serial entrepreneurs who run multiple businesses but prefer one point-person for all marketing matters. Plus, what you save in staffing costs can be reallocated into your marketing budget, so you can create more content without investing more money toward this crucial budget category.
Image Description
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Integration

A fractional CMO is not a consultant; we act as an integral part of your team. We get involved, collaborate with your staff, and help you execute the tasks required to actually move the dial forward. We don’t just write a report or leave you with a strategy you must then execute on your own. We listen to your goals, translate them into a realistic strategy, and work with your team until you see results. When issues arise, as they always do, we are by your side to address them effectively and efficiently. We turn endless talk of marketing ideas into actionable progress.
Image

Accountability

One of the toughest parts about owning a business is delegation and follow-through. You have enough on your plate without worrying about whether or not your delegated tasks are being executed according to plan. Plus, working with your team to implement change can feel like an uphill battle when you’re the boss. As an outside resource, we can provide compassionate accountability and support when your team runs into roadblocks or resistance.
Image

Execution

Not only do we work with you to craft a customized marketing plan, but we also have the training and professional experience to create any visual marketing assets needed to execute your plan. As a skilled marketing photography and video team, we’re here to help you create the content that your marketing strategy requires, from short-form social media videos to corporate marketing photography. For all other types of content, such as website or graphic design, we can connect you with the qualified, dedicated and trusted local professionals who will help make your vision a reality.
Image

Adaptability

Hiring a fractional CMO is like bringing on an in-house marketing expert without taking on the cost of another full-time employee. It’s perfect for companies that have gaps in their marketing department and require executive-level skills to oversee their team of specialists. It’s also an excellent option for serial entrepreneurs who run multiple businesses but prefer one point-person for all marketing matters. Plus, what you save in staffing costs can be reallocated into your marketing budget, so you can create more content without investing more money toward this crucial budget category.

How Does It Work?

We start by scheduling an initial two-hour business review session with you, the business owner, to establish your goals and get to know your brand in depth. Next, we work in collaboration to craft a comprehensive marketing plan tailored to meet your precise business objectives, speak directly to your target audience, and work within the capacity of your team. From there, we meet with your team on a quarterly basis to ensure your marketing plan is being executed efficiently and effectively. When roadblocks arise, we provide the support necessary to course course correct and continue moving forward according to plan. 

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