Lifestyle Marketing Photography strikes the balance between candid and polished photography for portraits that look as natural and effortless as a candid image – while still giving you all the perks of a posed, fully retouched image. This style of photography looks like you on your very best day, but it feels like an inside look at your regular, everyday life. Now that’s what we call a marketing win-win.

When executed with intention, lifestyle photography helps you build a personal connection with your target audience through portraits that look authentically you. Our customizable sessions give your audience a clear picture of what it’s like to be your client. It’s the first step in moving followers from a warm lead to an engaged potential client who’s reaching out for more information. 

Most importantly, this style of marketing photography is extremely versatile and can be used in countless marketing capacities, from blogs and websites to print flyers or social media. One shoot produces an entire collection of images that’s curated to meet your specific needs.

As your Santa Clarita lifestyle marketing photographer, our goal is to help you tell the visual story of your brand in a way that creates an emotional connection with your audience. Since people buy from brands they know, like and trust, this session is designed to showcase your brand’s unique personality and style. But that doesn’t mean we skip the strategy. 

We start by reaching out for an initial consultation to get to know your brand, discuss your goals, and outline the details of your shoot. During this time, we’ll talk about wardrobe choices and determine the best locations or sets to accomplish your creative vision. Choose from a customized in-studio set, a local or regional destination, your business offices, or a combination of locations. 

Once we’ve nailed down your strategy, location and look, it’s time for your session. You can expect all of our signature touches, such as styling support and posing instruction, to make your final set of images absolutely perfect. We can also schedule hair and makeup with one of our professional artists who know how to style for the camera. 

At the end of your session, we’ll schedule a time to help you review your images and choose the best ones for your marketing purposes. We’ll look with a technical eye, you’ll look with a personal connection, and together, we’ll make the perfect choice. After all, we believe professional guidance is key during every step of the photography process.

Now it’s time to start using your images! Since this flexible session helps you create a variety pack of marketing images, you can hit the ground running on all your marketing campaigns, social media platforms, advertising opportunities, seasonal promotions and more. The options are endless! So dream big with this shoot. Think about the actual posts you want to create, the blogs you want to write, and the newsletters you want to send out. Then give your audience an inside look at life in your shoes.

Need new marketing images on a regular basis? Ask us about our lifestyle marketing photography subscription!