Foundational videos are professionally crafted, key pieces of content that communicate your core brand messages with clear storytelling and a genuine emotional connection. They typically feature your main services and value points, and they’re intended for your prime digital real estate, such as your website homepage. 

Think of foundational videos as your digital first impression, intentionally designed to expand your audience and move new leads down the sales pipeline. Since they continue to build brand awareness as long as they’re live, you can trust that your audience is receiving a consistent, thoughtfully crafted presentation of your brand value and offers. 

While all forms of video are useful in your overall marketing strategy, foundational videos are particularly effective for luxury brands because they convey value, build trust and elevate the look and feel of your digital spaces. Plus, professional production demonstrates the quality of your brand and the level of care you bring to your clients. While the distinction may seem subtle, it speaks to your audience in a big way. 

Even if they’ve never met you, prospective clients can engage with your story in a way that invites them to get to know, like and trust your brand with more memorable content.

Creative Vision: An effective marketing video requires a fair amount of strategy before you even press record. At SchlickArt, we begin with a strategy-driven consultation to discuss your goals, marketing platforms, brand stories, scripts, set design, graphics, wardrobe and more. By taking the time to thoughtfully consider the purpose of your video from the beginning, we can craft a final product that helps you accomplish specific marketing objectives. 

Thorough Production Process: While a clear creative vision is the starting point, a good marketing video requires a thorough production process in order to turn that vision into reality. Our four distinct phases – Consultation, Pre-Production, Production, and Post-Production – are designed to craft an excellent product, as well as an excellent experience. 

Expert Coaching: From the minute you walk into the studio, we do everything we can to help you feel calm, confident and excited to create marketing content that looks and feels like you on your very best day. That means we provide an on-set producer who will help coach you through everything, so you’ll know exactly how to stand, what to do with your hands, where to look, how to gesture naturally in frame and more. No experience necessary. 

On Your Timeline: A ticking clock isn’t going to help you relax and enjoy the process. That’s why we place no time constraints on your filming session, and we will never rush the process or nickel-and-dime you over time. That being said, we always do our very best to match your timeline. If you’re extremely busy and on a tight schedule, our streamlined process will get you in and out of the studio – without sacrificing quality. 

Professional Editing Services: Once your shoot is finished, we work our magic in post-production with comprehensive editing that puts your mind at ease. We can take out all the “ums” and “ahs” and make you sound your very best. We also include a round of revisions, so you have the option to take out anything you don’t like. Most importantly, full editing services means you don’t have to get it right the first time. You have as many takes as you need – whether it’s one or 10. 

Professional video marketing is proven to increase your digital reach and improve your audience engagement, while simultaneously positioning you as the local expert in front of new people 24/7. We realize that’s a tall order – but the results come naturally with SchlickArt foundational videos.