Considering adding video to your sales process? Here are 5 ways you can increase effectiveness with video.
Whether you’re a business owner or ambitious professional, we’re all in the business of sales.
We’re either selling a product, service or personal brand – but we’re all selling something.
So why not make your sales process as effective as possible?
According to a Wyzowl study of more than 1,500 professional marketers, 87% say video marketing has helped them increase sales.
The numbers don’t lie: Adding video to your sales strategy can increase effectiveness in multiple ways.
5 Benefits Of Adding Video To Your Sales Process
1. Break Through Inboxes
Most emails contain text-based messages and sales, which at best include a photo or graphic. Others lack any kind of visuals at all. That means, when you include a video in your email, it will stand out starkly against the rest of the inbox clutter. (Simply include a video link in your email and add the word “video” to your subject line to get the biggest impact!)
For that reason, adding videos to your email campaigns can increase your open rates as well as engagement. In fact, using video for sales outreach has increased response rates for more than 60% of sales reps, according to a 2023 report by Vidyard.
2. Boost Conversions
Most consumers like to see what they’re getting before they actually decide to make a purchase. Whether you’re selling a product or service, showing your potential customers what it looks like to purchase from you will help close the deal.
By adding video to your sales process, you can show your potential customers what they get when they choose you. Very often, that’s exactly what they need to finally move from browsing to purchasing. That’s why video often helps boost conversion rates and create action from indecision – especially among that segment of your audience that’s been stalling for far too long.
3. Explain Complex Topics
While a quick and straightforward pitch is always preferred in sales, sometimes that’s just not possible for every brand or every sale. For example, maybe you’ve designed a new product or offer a service that most people don’t understand until they find themselves in need of it. Perhaps your product or service is extremely high-tech or a little complicated.
Whatever the reason, sometimes short and snappy just won’t cut it. In those sales situations, a video is an extremely powerful tool. You can explain things in your words, without adding a giant block of text in your marketing campaign. In fact, 96% of video marketers say video marketing has increased user understanding of their product or service, according to a 2023 study by Wyzowl.
4. Increase Web Traffic
Since video increases conversions and helps explain complex topics with ease, it’s also a great choice for website content. In fact, 91% of professional marketers say video marketing has helped them increase website traffic, and 87% say video marketing has increased dwell time on their website, according to the Wyzowl study. Not only can video help you create more engaging content, but it can also help keep potential customers browsing your website longer.
That’s why we suggest creating some high-quality, foundational videos for your website. Tell your core brand stories – such as who you are, how you got started, and how you can make a difference in your clients’ lives – with video to increase visitors on your website and keep them there longer.
5. Increase Social Media Engagement
In addition to increased web traffic, video also helps increase engagement on social media. According to a 2022 study by Sprout Social, 66% of consumers find short-form video to be the most engaging form of content on social media.
And that kind of engagement is contagious: 51% of people are more likely to share video with their friends than any other type of content, making video comfortably the most ‘shareable’ type of online content, according to Wyzowl.
By increasing engagement on your social media platforms, you’re getting your message out there to more people. Your brand is being seen and heard. That’s the power of video in the sales process – no matter where you apply it in your marketing campaign.
About Our Quality Video Marketing in Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Brian Schlick
Starting as an onboard Princess Cruises videographer, Brian quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots Santa Clarita video for small businesses, as well as the Signature SchlickArt Experience.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.