3 Marketing Videos Every Website Needs To Stay Relevant


September 24, 2021
Kirsten Quinn

Keep your website relevant with these three foundational marketing videos – or get lost in the shuffle. 

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Before the pandemic started, video was a powerful tool to add to websites for higher engagement, increased web traffic, stronger conversion rates, and more. 

But today, the benefits of adding video to your website are even stronger. 

In fact, we argue that, today, video is necessary for a successful website. 

Why? Your website is your digital storefront during a time when the majority of consumer activity is done online. In fact, 91% of marketers feel the pandemic has made video more important for brands, according to Hubspot.com. 

“Video looks set to continue its ten-year overnight success story into the coming decade,” writes Adam Hayes of Hubspot. “These stats paint a picture of a media type that’s almost universally popular among both marketers and their audiences, helping achieve a number of incredibly important goals.”

Stay Relevant With These 3 Website Marketing Videos  

1. Introduction Video

The first and most important video to have on your website is the classic Introduction Video. In this video, you share your story – whatever that means to you. Typically, the business owner will sit down to share the why behind their business: why they started it, why they care so much today, and why their business is different from the competition. It’s your opportunity to set yourself apart from the crowd and state your unique value in story form. 

But it’s not just an opportunity for messaging – it’s also a powerful way to increase traffic to your website. In fact, when you add a video to your website home page, organic traffic from search engines increases by 157%, according to buffer.com. Additionally, a website with a video is 53 times more likely to reach the front page of Google, according to Insivia.com. Studies also show that a video on a landing page can increase conversions (from prospects to clients) by 80% or more. That’s why, in today’s digital world, it’s absolutely crucial to have a video on your website. 

2. Explainer Video 

Once you have an Introduction Video, you’ve set the foundation for your website. Now, it’s time to build on that foundation with an Explainer Video that features your products or services. In this video, your main objective is to explain how you can help solve your customer’s problems. How can you make their lives easier or more fulfilling? What kind of impact can you make in your customers’ lives? This is your opportunity to showcase your products and services in an engaging way. 

Explainer Videos are also one of the most successful video types, making them extremely popular among video marketers. In fact, 94% of people report watching explainer videos to learn more about a product – and 84% say they’ve been swayed to make a purchase. Many marketers also report that explainer videos help reduce support calls. 

3. Call to Action Video 

Once you’ve shared your story and explained the benefit of your products/services, it’s time to make your ask! Studies show that a call to action – the one action you’re asking your website visitors to take – is more effective when added to video. For example, if you want your website visitors to book a complimentary consultation with you, create a short video that explains what’s included in the complimentary consultation. Then tell them exactly what to do in order to sign up. For example, simply say: “Click the button below to book your complimentary consultation.” It’s as simple as that – and the power of video will take your results to the next level! In fact, a study by Quicksprout.com shows that, when added to a video, a call to action gets 380% more clicks than a call to action that’s written on your website.

About Our Quality Marketing Videos in Santa Clarita 

With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.

About Brian Schlick 

Starting as an onboard Princess Cruises videographer, Brian quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots Santa Clarita video for small businesses, as well as the Signature SchlickArt Experience.

About SchlickArt Photography and Video

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.

author avatar
Kirsten Quinn
A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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