Getting ready for a marketing photo shoot in Santa Clarita? Ask yourself these three questions to make the most of your shoot.
No one likes to waste time or money.
So when you’re investing both into a professional marketing photo shoot, it’s important to make the most of it.
There’s nothing worse than taking a perfectly branded and polished set of marketing images – only to let them go to waste in a folder on your desktop.
Here are the three questions you should ask yourself before you go into a marketing photo shoot if you want to maximize your results and have the best experience possible.
3 Questions To Ask Yourself Before A Marketing Photo Shoot In Santa Clarita
1. What’s my goal?
We often find that this simple question is deceivingly difficult to answer for many of our clients. So let’s break it down.
We’re not just talking about your goal for the shoot. (Yes, we want to know that, too.) You also need to know the larger marketing goal that these images are going to help you meet.
For example, maybe you want to refresh your personal brand and start building a more engaged audience on social media. That’s your larger marketing goal, and your photography is a piece of the strategy to help you accomplish that goal.
That means you’ll need enough images – and enough variety – to post fresh content on a regular basis. If you want to post twice a week for the next six months, then you’ll need about 50 images. Now you know exactly what you need to accomplish your goal with ease.
If you don’t define your goal up front, then you might not put your images to use, or you may create content that isn’t exactly right for your purpose.
2. How will I use these images?
Once you know your goal, and you’ve defined it down to the last detail, it’s time to get specific about how you’re going to use your images – the more specific the better.
Are you rebranding your website? Map out the exact photos you’ll need on each page. Then you can create them so everything matches your vision perfectly.
Do you need a cover image for your new book? Choose a few options for the cover, and make sure you have enough images for the marketing pieces, as well. You might need additional images to post on social media, or a headshot for the book jacket.
Write down all the different ways you’ll be marketing your new project and turn it into a checklist of images. Then bring that list to your shoot and create exactly what you need.
3. How do I want to represent my brand?
Now that you have a solid plan in place, it’s time to solidify your creative vision.
First, identify the different ways you can bring your brand to the forefront of your shoot. For example, choose a backdrop color that complements your brand colors. Work with your photographer to create dead space in one corner of each image, to fit your logo. Choose your wardrobe with intention, so it also matches or complements your brand.
But you’ll also want to go one step further. Think about the mood and messaging of your images. For example, if you want to convey a relatable, approachable personal brand, then choose a more casual wardrobe and skip professional hair and makeup services. If your goal is to position yourself as a luxury brand, then bring your very best clothes to your shoot. Maybe you’re trying to present yourself as the expert in your local market – then try a Cityscapes shoot that captures you with your community as your backdrop.
Think about all the ways you can represent your brand – both visually and figuratively – with images. Not sure how to do this? Ask us! That’s exactly what we’re here for!
Marketing Photography in Santa Clarita
When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why we do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.