3 Ways To Use Video To Attract New Clients

Not sure how to use video to attract new clients? Here are three ways to start today – plus examples from our clients in Santa Clarita.

Are you trying to attract new clients or customers? 

Then we suggest starting with video. 

Why? 

Not only does it capture more attention online, but search engines and social media platforms also prioritize it above other content. 

That means more people will have the chance to see it, and more people will actually watch it. 

When being heard really matters, we always suggest video. 

And our clients agree! In fact, they’ve come up with some really incredible ways of using video to engage their audience when it matters most. 

Ready to use video to attract new clients? Here are three effective ways our clients are using their SchlickArt Video Subscriptions to reach more people.

3 Ways To Use Video To Attract New Clients

1. Going Behind The Brand

Consumers have been gravitating toward authentic, useful content over in-your-face marketing tactics for years now. Think about your own feelings toward marketing. You probably don’t want to be blatantly sold to; instead, you want to know why a brand is the best choice for you. 

That’s why authenticity and transparency are more important in marketing than ever before. It’s also why one of the best and easiest ways to create engaging business videos is to simply show the faces behind the brand. 

“Consumers tend to feel more connected to brands that show the people behind the brand,” writes Martina Bretous for the Hubspot Marketing Blog. “In one Sprout Social study, 70% of consumers said they felt more connected to brands whose CEO is active on social media platforms. So … brands should pull back the curtain and engage with their audiences on a more personal level.”

While this is an effective approach for corporations and large businesses, it’s crucial in the small-business world. For many people, the benefit of working with a small business is that you get to know the people who run it. You know them, like them and trust them on a different level than you would ever be able to know the leadership behind a corporation. That’s why people choose you. 

If you’re unsure where to start with video, begin by letting your audience get to know the people behind your brand, like the team at Prosperitas did with their behind-the-brand video. There is no better way to build brand loyalty and connection in a digital world.

Video Topic Prompts: 

• What are three things people don’t know about ________? (Repeat for each team member.)
• What are the core values of my brand?
• How can I bring people on a tour of my workplace?
• Can I give people a peek into my morning routine or a typical day? 
• How did I choose my brand name?
• What causes am I passionate about and why?
• What’s my why? What led me to start this brand? 

2. Explaining Current Events

One of the best ways to use video to attract new clients is to simply highlight your expertise and depth of knowledge on camera. Often, the most interesting and attention-grabbing way to do that is by touching on a current event. 

Take Steffanie Stelnick, Founder of The Law Offices of Steffanie Stelnick, for example. Over the past couple years, the statewide eviction moratorium was big news throughout California, and it was confusing and frustrating for both tenants and landlords to navigate. As a real estate attorney, Steffanie breaks it down in a way that’s approachable and easy to understand, taking big issues and making sense of them on a local level. That way, when people are searching for answers to these very timely, topical questions, they find Steffanie with all the answers.

When you teach your audience how to solve their problems, you’re reaching them at a pain point. There’s no better moment to prove your value. It’s probably the best way to get people to know, like and trust you using no other means of communication except digital. So if your goal is to warm up an online audience that may not know you very well – or reach a new audience of people you’ve never met – then this is easily the best way to go. 

Video Topic Prompts: 

• What are the latest news stories and updates in my industry? 
• What FAQs do I hear most about my line of work? 
• What misconceptions do I wish I could correct about my industry? 
• How do I do things differently than my competition? 
• Where do I deviate from the standard of practice? 
• How would I change the industry if I could? 
• How is my industry affecting people in ways they may not even understand? 

3. Building An Online Course

One of the most creative ways we’ve seen our clients use video to attract new clients is to create an online course for their audience. If you’ve ever taken an online course before, you know one of the best ways to convey material is through video. It’s much more engaging than reading materials, and it also gives you the opportunity to brand your course with your face, logo and personality.

We love how Santa Clarita family therapist Christina Trujillo Sieren used video to create an amazing online course that dispels five common parenting myths. Through this course, people can learn about how mainstream media, societal expectations and even peers can perpetuate these misconceptions. This course perfectly supports Christina’s brand because she’s known for holding her clients’ hands throughout the therapy process — and helping them feel empowered along the way. It also helps to introduce her to an audience of people who may be interested in family therapy. If you ask us, a well-positioned online course like Christina’s is a no-brainer in the world of video marketing! It’s one of the best ways to use video to attract new clients. 

Video Topic Prompts: 

• What’s the best way to welcome my audience to this experience? 
• How can I help my audience prepare for success in this course? 
• What are the 5-10 best lessons I have to teach? 
• What’s the one thing I want the audience to walk away with? 
• What does the audience need to know about me and my story in order to find me credible? 
• What tools does my audience need to know about to complete this course?

About Our Quality Video Marketing in Santa Clarita 

With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots – but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect — and he can definitely help you use video to attract new clients. 

Visual Marketing Education 

At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way. 

If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now. With these tips and resources, you can use video to attract new clients and more. 

About SchlickArt 

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt. 

Kirsten Quinn

A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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