The benefits of becoming a video podcast sponsor are endless. Here’s how to capture the most wanted audience in marketing.
More and more people are consuming podcasts every day.
In fact, 61% of active listeners say they spend more time tuning into their favorite podcasts than they do watching TV.
Studies predict there will be 132 million dedicated podcast listeners by 2022 – and we expect to hit that number much faster as we all spend more and more time on our devices.
But the podcast community is growing quickly and for good reason.
It’s home to a powerful audience with even more powerful potential.
What if you could get your message in front of that audience?
By becoming a SchlickArt Video Podcast sponsor, you can capture that audience and reach even more people.
What’s A SchlickArt Video Podcast?
We recently announced our new SchlickArt Video Podcast Production service, which is designed to help you reach more people with your message.
For each episode, we start by shooting video with extremely high-quality audio, and then in post-production, we use the audio to create a matching podcast episode, as well.
One shoot. One episode. Two formats. That’s a SchlickArt Video Podcast.
What’s A SchlickArt Video Podcast Sponsor?
But if hosting a podcast isn’t quite for you, you can also become a sponsor and still reap all the marketing benefits.
As a podcast sponsor, you get to feature your commercial in a podcast.
As a SchlickArt Video Podcast sponsor, your commercial is featured in the video episode – and the podcast episode.
That means, with SchlickArt, you get two appearances per episode … instead of one.
Your sponsorship includes:
- Fully produced SchlickArt commercial in a video format
- Fully produced SchlickArt commercial in an audio format
Why Should I Sponsor A Video Podcast?
Besides getting twice the content, we’ve got a few other good reasons.
1. It’s yours to keep.
As a sponsor, your commercial runs in each episode that you sponsor.
But you also get a copy of your commercial to keep and use for your own marketing.
“Your sponsor commercial is yours to use however you like,” explained Lindsay Schlick, co-owner of SchlickArt Photography & Video.
Not only does your commercial appear in every episode, but you also get to walk away with a new commercial.
“I recorded my commercial here,” said Amanda Benson-Tilch, host of The Ask Amanda Show, “and now my video commercial lives on my website, too. It also explains who I am, what my business is, and what I can offer. It’s perfect for my home page. That’s what I love about being a sponsor on a SchlickArt Video Podcast.”
2. There’s a format for everyone.
Not only do you receive a copy of your commercial, but you get it in two formats: video and audio. That means you can use it for marketing on all channels: YouTube, social media, radio, TV and more.
That way, your audience can consume your commercial the way they like best.
“Some people are very visual, and they want to watch their content. Some people are auditory learners, and they want to listen. Other people want to read,” Amanda explained. “With a SchlickArt Video Podcast, I’m creating content in multiple formats – so people can consume it the way they like.”
3. Reach the right people.
One of the biggest benefits of marketing your business through a podcast or video show is the exposure you’re getting to such a highly targeted audience.
“You see, each podcast has a specific target audience – a group of like-minded people who love to consume your content,” Lindsay explained. “For example, Amanda’s audience is made up of small business owners, entrepreneurs and professionals. If your ideal customers are other local businesses and entrepreneurs, then this podcast is a sure bet. That’s exactly who’s listening to The Ask Amanda Show. We are getting you in front of the correct target audience for your business.”
Amanda added: “Sponsoring a SchlickArt video podcast is a really great opportunity for you to market your business because you get attached to a certain audience that you may not have been in front of before. That is huge. And that’s the whole point! Being a video podcast sponsor really gives you the best bang for your buck.”
4. It lives forever.
Your sponsor commercial isn’t a one-time advertisement or networking event. It doesn’t have an expiration date. In fact, it grows over time.
“Once you post it, that video and audio content will be evergreen, which means it will live forever on that platform,” Lindsay explained. “It will also live forever inside the particular video podcast episodes that you sponsor. Over time, more and more people will find those episodes, and your marketing will continue to get stronger.”
5. We’re here to help.
In addition to everything that’s included in your sponsorship, this is also a SchlickArt experience. That means we give you everything you need to succeed when you come to shoot your commercial, and we also help provide the tools and resources you need to be successful after you leave our studio.
“Remember, we’re here to coach you through the whole process. We can help with everything from scripting and wardrobe to finding the right target audience to receive your message,” Lindsay explained. “With the help of SchlickArt and the passion of our video podcast hosts, your SchlickArt Video Podcast Sponsorship is designed to help you reach a new, high-quality audience through an authentic and engaging platform.”
SchlickArt Video Podcast Productions
We produce podcasts a little differently. At SchlickArt, we offer video podcast productions. Why? You get double the content in half the time, with twice the exposure. But that’s not all. It’s also a SchlickArt experience – which means we take care of everything during production, then provide you with the tools and resources to do the rest. If you’re looking for a Santa Clarita podcast service, we can provide everything you need to launch with success. Create your Santa Clarita video podcast with ease, efficiency and confidence.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.