What’s SchlickArt Video Networking? Here are 6 benefits of the networking group you didn’t even know existed.
When we were planning to launch the Video side of SchlickArt Photo & Video Productions, we thought long and hard about how to help our future clients get over their fear of the camera. It’s something that affects all of us, and it can stand in our way of doing what’s best for our businesses and ourselves.
So how do we help bring out your best self on camera? Well, one product we offer is designed to do just that.
What’s SchlickArt Video Networking?
SchlickArt Video Networking is a monthly video session that’s hosted much like a networking group. The group, which is limited to five members, meets each month at SchlickArt Studios. Each member takes their turn in front of the camera, while the others provide encouragement, cheers and supportive feedback.
And we’ve had some incredible success. Our Video Networking members not only produce regular monthly videos, but they are now on-camera rockstars who can jump in front of the lens, even on a moment’s notice.
Even better, our Video Networking members become friends and community partners who find new ways to work with and support each other.
So check out the different benefits of SchlickArt Video Networking to see if it’s right for you and your business.
The Benefits Of SchlickArt Video Networking
-
Break Through Your Fear Of The Camera
Probably the biggest benefit of SchlickArt Video Networking is the regular experience you get in front of the camera. In fact, we’ve had members intentionally choose this process so they confront their fears and work through them.
While practice makes perfect in most endeavors, it also cures a fear of the camera when it comes to video. The more often you practice video in a comfortable setting, the more likely your next video will feel less scary.
-
Grow With Feedback From Friends
One of the best parts about shooting video among friends is the positive energy and supportive feedback you receive throughout the process.
At the start of each SchlickArt Video Networking session, we have some time for planning, during which our members help each other work out their best message. You can troubleshoot problems and test out lines on fellow entrepreneurs.
Then, when it comes time for your shoot, you have real people who support you in the audience. Knowing there’s a friendly face in the audience can make all the difference when it comes to a confident and warm performance.
Even once your time in the spotlight is up, you’ll love hearing the compliments from your fellow group members as they share the things they liked about your video. In a setting like this, even the most camera-shy professionals come to see that the process of shooting video is easier than it seems.
-
Make Your Elevator Pitch Live Forever
Before video marketing, your elevator pitch would only get as much exposure as the people who stood in front of you. Unless you had the budget for a TV commercial, the success of your pitch was dependent on your hustle — and a very time-consuming and limited one at that.
With video, however, the reach of your elevator pitch is limitless. In fact, you could be pitching people you’ve never met while you sleep. Your basic introduction about your business will love online forever. Take Sharon Brubaker’s video, for example. Not everyone knows what an Advanced Certified Grief Recovery Specialist does — this video helps people find out whenever they want.
-
Correct Misconceptions About Your Business
One of the best advantages of video is that it catches people’s attention — especially if video is new to your marketing plan. You see, if people aren’t used to seeing you on video, it’s sure to catch their attention. That means you have a unique opportunity to correct some of the common misconceptions people have about your business.
For example, take this video by Donna Winges, owner of Back To Balance Acupuncture. Sometimes, insurance can be a barrier between Donna and her patients. She might need to have a tough conversation about insurance plans that don’t actually provide the coverage her patients expected. By explaining the pros and cons of insurance, and how patients can use it at her practice, Donna takes control of that conversation and informs her audience before they walk in the door.
-
Feature A Product Or Service No One Knows About
While you’ve captured some attention with video, you can also shine that spotlight on a new or little-known product/service. For most businesses, there’s that one product or service that most people don’t seem to know about. People are constantly saying, “Oh, I didn’t know you did that!” And you can’t seem to find a way to create enough awareness or education around it.
That’s where video can really help. Take Lisa Szeto for example. Her business, Pinned Up Bras & Lingerie, is well-known for expert bra fittings, mobile appointments and gorgeous lingerie. But it’s less-known for its new collection of well-fitting swimwear — until, that is, she released this video.
-
Bring A Guest For A Video Testimonial
Inviting a guest to your SchlickArt Video Networking session to shoot a testimonial is one of the best ways to take advantage of your time and market your business. We all know word of mouth is one of the most valuable forms of marketing. This puts your clients’ positive testimonials on video, so word of mouth can catch fire in the online world, too.
And you can even have fun while doing it! Check out this hilarious testimonial for Pinned Up Bras & Lingerie by improv actor Heather Stewart. She inspires her audience to support Pinned Up with a few jokes and a whole lot of laughter.
To learn more about Video Networking in Santa Clarita click this text
About Brian’s Santa Clarita Video
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Our Santa Clarita Business Videos
SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story is the best way to build your brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.