Want 1200% more shares on Facebook? How about customers who are 64% more likely to buy your product? Maybe you just want a landing page with 80% more conversion power. Santa Clarita small businesses, you need video.
Social video generates 1200% more shares than text and images combined (SmallBiz Trends).
After watching a video, 64% of users are more likely to buy a product (Hubspot).
When marketers use video in an email, the click-through rate increases by 200-300% (Hubspot).
Including video on a landing page can increase its conversion rates by 80% (Unbounce).
The numbers are clear. Video is essential to modern marketing, whether you’re audience is local, global or entirely online.
To Santa Clarita small businesses, video marketing may seem overwhelming. Or maybe it’s the “next step” you just keep putting off. Without video, however, you’re missing out on the chance to see just how big of a difference it can make for your marketing — and your bottom line.
So it’s time to get your feet wet with video. And if you’re already dipped a toe in, it’s time to commit. Video is only getting bigger.
For all Santa Clarita small businesses, here are 8 ways to get started now.
8 Ways Santa Clarita Small Businesses Should Be Using Video
Whether you’re new to town or developing a new audience, you’ll likely need an introduction video to get anywhere in today’s digitally-driven marketplace. Personal branding is becoming more and more necessary as consumers move online for most of their purchasing decisions. If you’re going to stand out from the competition, you need to put yourself out there first.
Explain what you do.
As a business person, there are few questions that are more frustrating to hear than: “What exactly do you do, again?” Especially if you work in an uncommon or developing field, this question can work against even the very best networking efforts. If you encounter this question — or “I didn’t know you guys did that!” — then an explainer video featuring all your services could be extremely beneficial. Add this video to all your lead-generating emails or post it on social regularly to finally get your community to understand your services.
Prove your awesomeness.
One of the greatest uses of video for small businesses doesn’t even require you to step in front of the camera! Testimonial videos are an easy way to get others to do the selling for you. Plus, they act as social, third-party proof that your businesses is totally awesome.
Win audiences with education.
One of the best ways to attract an audience is to give them valuable information they can use in their everyday lives. Share your expertise about your industry to become a valuable community resource. You may even develop a large enough following to become the go-to contact for local publications and media outlets.
Show off your company culture.
Today’s consumers care about more than just your product or service. They want to purchase from companies they align with and care about. Help them feel connected to your company by showing off the bits that make you awesome. Do you have a tight-knit company culture? Show it off. Your video could even serve as a recruiting tool.
Share your story.
Here at SchlickArt, we believe in the power of storytelling to create compelling marketing — and turns customers into raving fans. Give people something care about by sharing the story of your business. Besides, who doesn’t love a business with a good story?
Give them a behind-the-scenes look.
Once you’ve got your audience hooked, share some behind-the-scenes footage. Giving customers a look under the hood makes them feel like they’re a part of your story. It helps people become more invested in what you do and how you do it. These videos are especially effective if you manufacture or produce a product. Who doesn’t love a good “how it’s made” video?
Thank your clients and community.
There’s something extra special about a thank you message on video. You can see the sincerity in a person’s expression and hear the emotion in their voice. If you’re feeling extra grateful, put that sentiment on camera, so you can share it with the community in the most compelling way possible.
About Our Santa Clarita Small Business Videos
Perfect for Santa Clarita small businesses, SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story is the best way to build your brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.
About Brian Schlick
Starting as an onboard Princess Cruises videographer, Brian quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots marketing video for Santa Clarita small businesses, as well as the Signature SchlickArt Experience.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.