Calling all influencers! You’ve never looked better with these lifestyle marketing shoots by SchlickArt.
As personal brands and social media continue to dominate the market, many professionals are looking for ways to stand out from the crowd — and break through the noise.
They need lifestyle marketing shoots.
Thanks to one very intuitive Harvard student named Mark Zuckerberg, consumers today now want to interact with their brands — not just buy from them. Yes, you heard me right. Millennials want to be friends with the companies they trust. And I don’t just mean they want to Friend you on Facebook, though that’s your first win.
Today’s consumer wants to align with companies that have brands, faces and personalities. They want to know why you do what you do, and they want to see you doing it. They want to feel what you felt when you first started your business — and they want all that from a screen.
Yes, it’s a challenge for most people to figure out how to make their brand human enough to connect with the consumer in this digital world. But the good news is — you already have everything you need in order to do it. People just want to know you, and all you have to do is show them.
What’s Lifestyle Marketing?
Cue the lifestyle marketing shoot. This isn’t your typical headshot or professional portrait. This type of photography should capture you in your element, doing what you do best. Lifestyle images are meant to feel candid but look professional.
If you’re a realtor, for example, this may include shots of you talking to clients, hosting an open house, negotiating a deal or handing the keys over to a family. While these shots would be professionally staged, they are meant to give people a glimpse into what your everyday life looks like, in business and at home. By giving people a peek into your life, you’re letting them experience what it’s like to work with you. That way, when you meet that potential client for a sales call, they’ve already considered working with you.
SchlickArt Lifestyle Marketing Shoots
One of our best lifestyle marketing sessions is our Cityscape Professional Portraits. This session gives you the chance to be photographed in one of Santa Clarita’s most iconic locations: Downtown Newhall or Westfield Valencia Town Center. The images have a light, airy feel that’s perfect for social media marketing, blogs and more.
If you’re looking for something more dynamic, we also offer in-studio sessions that let you create the scene you need, whether it’s sitting at a desk or having a glass of wine on the couch.
If you need to be captured at your office, we offer special sessions for in-office marketing shoots, where we capture your entire team in the moment, as well as your office space.
Depending on your need, SchlickArt can offer not only photography sessions to match your needs, but also the visual marketing background to help you build a portfolio of images with planning and intention.
Have questions? Give us a call 661-313-3907 to find out what shoot is best for you.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.