Looking for better quality leads and clients? Create impactful video for your personal brand with these five tips.
When it comes to establishing a strong personal brand, video is one of the most powerful tools to have in your pocket.
Personal branding is all about showcasing who you are, so more people will like, know and trust you — even if they’ve never met you. That means much of today’s personal branding takes place in the digital space, especially on social media.
But how do you stand out?
That’s where video comes in.
Video is still new enough that not all small businesses and local professionals are taking advantage of it yet. That gives YOU the opportunity to capture that space and stand out from your competition by getting your face — and personal brand — out there.
It’s also a more relatable medium that allows people to get to know you. People are more likely to feel connected to you, or trust you, when they can see your face, hear you talk and watch you in your element.
Video is the professional opportunity we’ve been waiting for when it comes to personal branding and digital marketing — don’t wait for your competition to beat you to it!
How To Create Video For Your Personal Brand
If you’re ready to get started, here are our five best tips to create video for your personal brand.
1. Tell a story.
First and foremost, if you want to capture people’s attention with video for your personal brand, it’s always important to tell a story.
For example, if you want to share an important tip for first-time homebuyers, tell a story about a client that illustrates that tip. Don’t just say your point — demonstrate your point by sharing a real-life example.
When your audience can see how your business affects the real lives of people in your community, they are much more likely to care … and WATCH.
Whenever you can, try to think of a way to frame your point in a meaningful story. And connect the dots for your audience, too. Don’t skim over the why.
2. Focus on one specific idea.
Our attention spans are short and easily distracted, and when you produce any kind of content that’s meant to capture people’s attention, you have to keep that in mind. Try to work in alignment with people’s viewing habits, rather than fighting against them by producing too-lengthy content or trying to cram multiple topics into one video.
Now, we know you have a lot to say! Having a message will help you build your audience. But don’t rush it. Approach it by breaking your message/topics down into the smallest bits and pieces you possibly can.
For example, if you have three killer tips for first-time homebuyers, break them down into three super-short videos instead of lumping them altogether in one longer one. That way, you’ve created a consistent series, and you’re playing to the already established watching habits of the audience you want to attract.
Likewise, try not to tackle a topic that has many different layers or aspects in one video. For example, if we did a video about all the different ways to strengthen your personal brand, it would be too much. Instead, we would choose to do one video each on indoor photography, outdoor photography, professional video and live video — each explaining how that specific visual content could be used to bolster your personal brand on social media.
3. Tie it back to your unique value.
While it’s extremely important to share content that’s interesting and valuable to your viewer, you also want to make sure you’re showcasing your own value as well. It’s a delicate balance, and it’s generally best to be subtle rather than overtly sales-y.
So what does that look like? Let’s look at the story you’re telling. When you choose your topic, and the story you frame it with, pick one that provides valuable insight for your viewer but also demonstrates your own expertise, customer service, or other core values. Tell the story and let your work speak for itself. For example, maybe you went above-and-beyond and that’s part of what led to such a happy ending for your client.
At the end, you can add a sentence or two about why that core value is important to you, but try not to make that the focus of the video. Let the client and their story be focus, and leave the rest up to the viewer. Remember, personal branding is about connecting with people through the screen — not bombarding your audience with heavily sales-driven messages.
4. Brand it!
Here’s where you get the chance to really connect your brand with the message of your video in a more subtle way. Visually branding your video connects your friendly message to your business without a hard pitch.
For example, consider what you’re wearing, as well as your background. Are they branded? Are you wearing your brand colors? Are you standing in a beautifully lit area of your office? Do you have your business logo or sign in the background? Does your videographer add your logo in a lower corner of the screen?
These are all ways of subtly infusing your video with your personal brand in a way that doesn’t scream “I’m selling to you!” and scare off the viewer. So when you’re branding your video, think of the visuals, as well as the message.
5. Don’t forget your call to action.
In every video, there’s one place where you can be firm and straightforward with your marketing: the call to action. This is the place where people expect an ask or a pitch, so if you’re going for a harder sale, this is the place to do it.
Now, we have a few tips when it comes to CTAs. Keep it short and sweet at the end of the video, and make sure that your call to action is clear and not distracted. That means you don’t want to ask the viewer to do more than one thing. If you want them to click, ask them to click; don’t ask them to like, subscribe, comment and share, too.
When it comes to choosing your ask in your CTA, consider the purpose of your video. What marketing goal is it serving, and what is the next step a lead would take to get there? Do you want them to simply see more of your content, until they get to know, like and trust you? Or does your audience know you well enough that you’re ready to offer a complimentary consultation, asking them to book in?
Once you know the goal of your video for your personal brand, in terms of your marketing plan, you can construct a short and sweet CTA for the end of your video. BONUS: Ask your videographer to wrap up the video with a slide that shows your contact information. Remember, let the visuals do the branding!
About SchlickArt Video For Your Personal Brand | Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling, which makes him the perfect Santa Clarita videographer to create video for your personal brand. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Our Santa Clarita Business Videos
SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story is the best way to create video for your personal brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.
About Santa Clarita Videographer Brian Schlick
Starting as an onboard Princess Cruises videographer, Brian quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots Santa Clarita video for small businesses, as well as the Signature SchlickArt Experience.