How To Curate A Well-Rounded Personal Brand With Marketing Photography

Here’s how to curate a well-rounded personal brand with your marketing photography. 

In a world where authenticity is the highest form of marketing, a well-rounded personal brand is not just important – it’s essential. 

While personal brands used to be reserved for celebrities and top industry leaders, the digital age has made personal branding not only accessible to all of us but necessary. 

When we embrace and share who we are and what we stand for, it gives people a meaningful reason to stand with us. 

That’s why your personal brand should show you as a whole person, not just a one-dimensional professional persona. This includes your professional achievements, personal passions, values and even your quirks. 

By letting people see the whole picture, you can build a multi-dimensional personal brand that’s authentic, relatable and truly unique. 

Here’s how we use marketing photography to curate a well-rounded personal brand that builds trust, highlights your unique value, encourages authentic engagement and, ultimately, builds a digital presence that makes an impact. 

Why A Well-Rounded Personal Brand Matters 

By sharing various facets of your life, you create a multi-dimensional image that reflects the complexity and richness of who you are. Plus, it creates an authentic connection that’s impossible to deny. 

Genuine Connections

People are drawn to authenticity. When you present all sides of yourself—your professional success, your personal wins, and even your challenges—you create a genuine connection with your audience. 

Relatability

Sharing the various aspects of your life makes you more relatable. Your audience will see themselves in your experiences and stories, creating a stronger emotional bond.

Diverse Skills and Talents

By showing different sides of yourself, you’re demonstrating the breadth of your skills and talents. Whether it’s your professional expertise, creative hobbies or personal interests, these diverse elements contribute to a richer, more interesting personal brand.

Personal Growth

Sharing your journey, including the challenges and lessons learned, demonstrates personal growth and resilience. This not only adds depth to your brand but it inspires and motivates your audience.

Engaging Content

Diverse content keeps your audience engaged. When you share different aspects of your life, you provide a variety of content that appeals to a broader audience. This diversity keeps your content fresh and interesting. 

Community Building

Sharing all sides of yourself helps you build a community of like-minded individuals who resonate with your values and experiences. This community can become your strongest supporters and advocates, helping to amplify your personal brand.

Strength in Vulnerability

Embracing and sharing your vulnerabilities can be a powerful way to connect with your audience. Vulnerability shows that you are human and approachable, which can significantly enhance the emotional connection with your followers.

Breaking Barriers

By showing your authentic self, you break down the barriers between you and your audience. This openness encourages others to share their own stories and engage more deeply with your content.

How To Curate A Well-Rounded Personal Brand With Marketing Photography 

Once you see how one marketing strategy can deliver all that, the next step is easy. All you have to do is start sharing – with balance, of course. Here are the types of marketing photography you need to tell the full story of who you are, all in one place. 

In-studio Headshots

Professional headshots are the standard and the starting point in marketing photography. During a traditional in-studio professional headshot session, we’ll capture the classic headshot – a head-and-shoulders vertical crop that showcases your most authentic and genuine expressions. 

But a true professional portrait session goes beyond the classic headshot. It captures a full-length portrait that can be cropped into different sizes: a full-length for all marketing materials; a traditional headshot for business cards and more; and a square image that’s perfect for all social media platforms. 

More importantly than the size and crop, a professional portrait session delivers the style of images that you can use as the very foundation of your marketing. They are ultra-professional, while still capturing enough of your personality to really draw people in. When shot in the studio, they also give you a very controlled setting, so the images are clean, bright and polished – just like your professional image. Typically, these images complement your branding and can be used anywhere and for anything. 

On-location Headshots

One of the biggest assets in marketing photography is variety. The more diversity of looks you can create, the more each image will capture the attention of your audience because it’s fresh to the eye. That’s one of the greatest benefits of an outdoor professional portrait session. If you need to create more marketing photography, but still want that polished and professional look, then an outdoor session helps you do just that. 

With a SchlickArt shoot, we offer a variety of classic Santa Clarita locations, with each spot delivering a wide range of backdrops, vistas and iconic local markers. Add in a wardrobe change, and you have the perfect marriage between fresh variety and well-branded professionalism. We can even shoot at your business offices or another location that’s important to you and your brand. The options are endless!

In-studio Lifestyle Marketing

While professional portraits capture the most professional version of you, lifestyle marketing shows a little bit more of your personal side. This style of photography is the perfect complement to your existing set of images, especially if your marketing plan leans toward digital strategies. Lifestyle marketing photography allows you to show a more relatable side of yourself, so people can begin to know, like and trust you – even from behind a screen. 

So what does lifestyle marketing photography look like? Think of those gorgeous, glowing social media images that capture influencers living their best life as they work, live and play. They’re typically shot in a light and bright style with a more casual vibe, like you’re getting a peek into their daily lives. 

When shot in-studio, we create unique sets featuring props and items that showcase your unique personality, likes, interests and quirks. Think of your favorite mug, office decor, books, sports gear, hobbies and anything else that lets people see who you are beyond the suit and tie. All these items add up to your unique style, and that’s what we’re capturing in a very polished yet approachable way. 

On-Location Lifestyle Marketing

On-location lifestyle marketing is another style of photography that really allows you to layer in some fresh variety to your image inventory. It captures the essence of in-studio lifestyle marketing but changes the setting to create more diversity in your range of looks. 

For starters, you can choose any location that means something to you. If you’re a regular at a local family-owned cafe, we can capture some shots of you enjoying the remote office lifestyle, while sipping your favorite beverage. If you steal away to the beach every chance you get, we can go to your favorite locations in Ventura and give your audience a peek into your perfect Saturday. If you’re expanding into a new market, such as Downtown LA, we can capture you walking the city streets and begin to develop your visual brand in a new area. 

The options are endless with an on-location shoot, and this special session can be used in whatever way will best suit your specific marketing goals. So dream big, and choose your locations with intention. Think about the actual posts you want to create, the blogs you want to write, and the newsletters you want to send out, as you give your audience an inside look at life in your shoes. 

On-Location Business Marketing

Business marketing photography falls somewhere in the middle between the ultra-professionalism of a headshots session and the casual approachability of a lifestyle session. It captures that “day in the life” vibe of a lifestyle marketing session – but it’s set in the professional atmosphere of your office. This gives your audience a clean yet genuine behind-the-scenes at what it’s like to do business with you. 

In a business marketing session, we come to you to help you create the exact set of marketing images you’ll need to support your content and marketing goals. For example, we can discreetly shoot client meetings, capture your company culture in team meetings, and even pull employees one by one for in-office headshots or group shots. We can capture your building’s exterior and interiors, including your logo and signage, and highlight branding items throughout your location. 

Ready to share a well-rounded marketing story? We can create any of these styles with ease and custom branding. We can even craft a custom session to give a combination of these styles in one shoot. Just ask!

Marketing Photography in Santa Clarita

When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.

About SchlickArt 

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.

Kirsten Quinn

A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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