Maximize Your Marketing Photography: Lindsay’s Post-Session Plan For Marketing Savvy Clients

It’s never been easier to maximize your marketing photography — or more fun. Try this simple yet effective post-session plan. 

While your marketing photography session may be over, the real potential of your shoot is just beginning to unfold. 

At SchlickArt, we believe every image is a marketing opportunity waiting to happen. Whether you’ve just updated your headshot, captured your visual brand, or showcased your team in action, the next step is turning those images into impactful content. 

But here’s the secret: Visual marketing success doesn’t happen by chance. It’s all about strategy — and a little post-session homework to keep you ahead of the game. 

With Lindsay’s expert tips, you’ll discover how to turn your fresh photography into a powerhouse marketing toolkit, complete with scroll-stopping social posts, polished branding materials, and engaging content that keeps your audience coming back for more. 

Ready to get started? Let’s dive into the simple yet effective steps that will transform your new images into a year’s worth of purposeful marketing magic. 

Lifestyle Marketing Photography & Personal Branding produced for John Vance of Vance Wealth

Our Post-Session Plan To Maximize Your Marketing Photography

Maximize your marketing photography by following these easy post-session tips to boost your marketing strategy and create long-lasting impact.

1. Contain Your Excitement  

When you leave your session, you may be tempted to share all your images as soon as you get them. But the problem is: You’ve just burned through all your new marketing collateral. 

Each image is an opportunity to engage your audience with high-quality photography designed to capture attention and stop the scroll. When you post a new headshot, where you look your very best and happiest, all of your friends and clients are going to cheer you on. They’ll leave you encouraging comments and send lots of digital love. 

It’s something to celebrate online … and it makes people remember you. 

That’s exactly why it’s so important to hold off on posting your images spontaneously or all at once — because your moment in the digital spotlight happens once or without a plan. 

On the other hand, if you post them slowly and strategically over time, you can create these moments of digital “buzz” when you need them most. To maximize your marketing photography, we suggest you share those images intentionally and over time. 

2. Feel The Vibes 

Professional Portrait & Headshot produced for Jeff Beadnell of loanDepot

Instead of going home and posting all your images, we want you to go home and channel that excitement into some future planning. It’s time to brainstorm the many uses of your chosen photos — and have fun with it. The idea is to relax and let the creative juices start flowing before you sit down in front of a blank page or screen. We suggest grabbing a bottle of wine or the beverage of your choice, putting on some music, and getting comfortable. You could invite a friend, coworker or spouse to join you. You could even do this with your team or meet up at a local restaurant. 

Once you’re in the right headspace, you’ll want to start by pulling up one image at a time. For each image, you’re going to write down the feelings it gives you. What emotion does each image evoke? What mood does it portray? Don’t overcomplicate it. Go with your gut feeling, or the overall vibe of the image. 

Here are some words to help you get started: 

• Confident
• Capable 
• Inspired
• Motivated
• Empowered
• Bold
• Strong
• Warm
• Approachable
• Friendly
• Genuine
• Authentic
• Trustworthy
• Playful 
• Relatable 
• Professional
• Focused
• Vibrant
• Relaxed
• Ambitious
• Commanding
• Authoritative
• Steady
• Forward-thinking
• Encouraging

3. Let The Ideas Flow 

Professional Portrait & Headshot produced for Nickie DeTolve of The Growing Plantress

Now you can see the range of emotions available in your marketing photography inventory. When you go to reach for an image later, you can quickly grab the one that fits with the emotion of your post. It simplifies the posting process, and you can also use this process in reverse, to generate new post ideas based on the mood of each image. 

Go back through each image. Based on the moods and feelings, jot down some post topics that would match. For example, an image that feels approachable or relatable could be used for posts targeted at attracting new clients. An image that feels commanding and authoritative could be used for posts that speak to your existing client base, assuring them that you are the expert they can count on. Warm images can be used to thank your clients for their patronage, while bold images could be used to comment on your unique value. Consider the messages you want your audience to hear from you, and then let the images inspire you. 

Still not feeling the inspiration? Check out our SchlickArt 100 Posts Social Media Guides. These actionable workbooks are designed to get your social media strategy off the ground and streamlined for a year’s worth of easy yet engaging posts. Each guide includes 100+ post prompts that are broken down into specific sections, such as personal posts or community-related posts, to help you create the perfect balance of content. (Say goodbye to slapdash content creation.) Plus, each guide includes a worksheet to help you structure your social media strategy, starting with your marketing goals and ending with a consistent posting plan. To make sure you really get the most of your social media guide, we’ve also included a 30-minute instructional video that walks you through the entire process. And it’s all at your fingertips in one simple yet powerful workbook. 

4. Wait Patiently 

By now, your bottle of wine is probably empty and your creative juices are most likely tapped. Congratulations, your job is done! For now. It’s time to wait patiently for your images to arrive in your inbox, fully retouched and ready to share. 

If more ideas pop into your head in the meantime, great. Jot them down and let that list of ideas grow. You can even share your ideas with your team and see how they can grow your list of post ideas, too. If you’re really motivated to maximize your marketing photography, you could start plotting your post ideas onto a content calendar, so you can see how often you want to use them, as well as how long they’ll last you. 

5. Post With Purpose 

Once you’ve received your fully retouched images, you can feel confident that you’re prepared and ready to post your high-quality marketing collateral with intention and purpose. By creating a plan for your images before you receive them, you can now hit the ground running — while still avoiding any missed opportunities for your images. There’s no second-guessing, hesitation or delay. You won’t stick them in a folder and “save” them for the right post, only to never actually post them. Instead, you can create highly engaging content with your goals in mind — and then actually post it. After all, you have to post them if you want to maximize your marketing photography. 

Lifestyle Marketing Photography & Personal Branding produced for Tyler Tilton of Vance Wealth

Marketing Photography in Santa Clarita

When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.

Visual Marketing Education 

At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals to help you maximize your marketing photography. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way. 

If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now. 

About SchlickArt 

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt. Please let us know if you have any other questions about how to maximize your marketing photography. 

Featured in this blog: Vance Wealth, loanDepot, and The Growing Plantress.

Kirsten Quinn

A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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