When it comes to Santa Clarita headshot photography, here are the three biggest mistakes you can make. Hint: They aren’t what you think.
When it comes to Santa Clarita headshot photography, there really isn’t much you can do to mess it up.
You see, this job isn’t up to you — it’s up to your Santa Clarita headshot photographer. It’s their job to make sure your lighting and posing are right, your retouching is on point, and your images are clean and modern enough to present you as a professional.
After that, there really isn’t much for you to be responsible for besides proper grooming and a well-fitted wardrobe. And even that we can fix in post-production.
That being said, there are a few mistakes we see people make because they haven’t been properly informed. That’s what we want to address here today.
So let’s dive into the three biggest mistakes we see people make when it comes to Santa Clarita headshot photography.
The 3 Biggest Mistakes You Can Make When With Santa Clarita Headshot Photography
1. Putting off headshots for far too long
Really, the only thing you can do wrong when getting your headshots taken is putting them off for far too long because you’re afraid or unsure.
Why? Your headshot represents you when you’re not around. So many people will meet you first by looking at your headshot on your website, social media profiles, business card, marketing materials, or anywhere else you exist online. It’s your first impression for many clients, prospects and networking opportunities.
If your headshot doesn’t look like you, however, it’s not really helping people get to know your face or your brand. And isn’t that the point of marketing? The goal is to get in front of enough strangers, enough times, that by the time you meet them, you have a warmed-up prospect who knows your brand and is ready to talk business.
By marketing a brand that doesn’t match you, you’re making that connection hard on people — when the goal is to make it as easy as possible to remember you.
Besides, most people have headshots that are a decade old, outdated or lacking in professionalism because they are too uncomfortable or unsure to get an updated one, which is totally understandable. Who really likes to have their picture taken? Not many. Maybe you had a bad experience with the last one, so you’re reluctant to try again.
But that’s exactly why you should try again. If you choose your photographer wisely, you’ll end up with an image that represents you and makes you feel good about yourself. There’s really no reason to settle for anything less than that when it comes to your first impression.
2. Making a big change to your appearance before or after your shoot
Now, once you’ve booked your headshot, there’s really only one general rule we ask you to follow: Don’t change your appearance in a major way right before or after your new headshots.
If you change your appearance before your headshot session, there’s a chance you may not like it. Then you’re not only stuck with that look in person, but you’ll have to look at it for the next few years or until you get your next headshot. So before your headshot session, please don’t get a new haircut or color, or change your appearance in any other drastic way. Just in case. 😉
After your headshot session, the same rule applies because you want your images to look like you for as long as they possibly can. Remember, you want your brand to be consistent with your in-real-life appearance for as long as possible.
Now, you might be wondering: When can I play with a new style, then?! The best time to experiment with your look is after you’ve had your headshot for a while, but before you book your next shoot. Play around, see what you like, and when you land on a look that has staying power, book your next headshot session.
3. Posting all your headshots at once
Once your Santa Clarita headshot photography is complete — and you’re in love with your new images — there’s only one more piece of advice that we have for you. Don’t post them on social media all at once.
This might seem like a strange piece of advice, especially if you’ve never loved your headshot before, and now you’re excited to share it. But here’s why.
When you post a gorgeous new image of yourself, your friends, family and professional community are going to be so excited for you. After all, Facebook loves nothing better than a good photo that says: “I’m happy, successful and living my best life.” Right?
So let’s recognize that as the social capital that it is. Post one and let the likes and comments roll in. use it as an opportunity to get your face on a ton of Facebook feeds because the post is performing well.
Then WAIT to do it again. Share your next headshot when you’re having a slow month or need a boost in social media engagement. You never know when all that lovely social praise may come in handy!
About Santa Clarita Headshot Photography for Women
With the mind of a businesswoman and the heart of an adventurer, Lindsay began to conceive of a different kind of Santa Clarita photography business. In her vision, stepping in front of the camera could be an empowering experience that gave her clients more than just a photograph — it would give people a new way of seeing themselves. With an eye for seeing the beauty in life and in others, Lindsay could use the camera to spread beauty.
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.