Which style of Santa Clarita marketing photography is right for you? Here are the exact types of images you need based on your 2022 marketing goals.
Think of all the marketing plans you have for 2022: website rebranding, social media campaigns, video, podcasts, blogs, newsletters, print mailers, ads, books and more.
No matter what your grand marketing plans hold for 2022, we know one thing for sure:
You’re going to need marketing photography to go along with it.
Whether you need something to post on Facebook, or you’re launching a podcast that needs a cover image, photography is at the heart of all forms of modern and traditional marketing.
In fact, for many marketing projects, you can’t even start your project until you have the content you need. For example, you can’t build a website until you have the words and images to fill it up with.
That’s why we created this quick and handy guide to the basic styles of marketing photography – so you can invest in only the images you actually need.
Here’s a guide to the main style of marketing photography and how best to use them in your 2022 marketing plans.
Which Style Of Santa Clarita Marketing Photography Is Right For You?
1. Professional Portraits
Professional portraits go beyond the basic headshot. Instead of just the head-and-shoulders view, it captures a full-length portrait that can be cropped into different sized images. For example, at SchlickArt we include three crops with every Professional Portrait: a full-length for all marketing materials; a traditional headshot for business cards and more; and a square image that’s perfect for all social media platforms.
More importantly, these images are meant to create the foundation of your marketing. They are ultra-professional, while still capturing enough of your personality to really draw people in. Typically, these images complement your branding and have a clean look that can be used anywhere and for anything.
Perfect Uses:
- Website “About Us” Page
- Business Cards
- All Marketing Materials – especially print mailers, signage, book covers and more
Perfect SchlickArt Session: Professional Portraits Session
2. Business Marketing
Business Marketing photography can include a wide range of images and styles, but for our purposes, we typically describe it as professional photography that captures you and your team in action at your place of business. For a financial planning firm, that might mean their offices; for a realtor, it might mean images of them working out in the field. Typically, these images capture the look and feel of what it’s like to work with you.
Business Marketing photography is the step between the traditional business headshot and lifestyle photography. It feels candid and inviting, but it looks as professional and polished as any studio image you’d see, too. That’s what makes this style of photography perfect for websites. It helps people picture what it’s like to work with you – while you and your team are looking your very best.
Perfect Uses:
- All Website Pages
- Professional Newsletters
- Email Marketing
- Print & Digital Marketing Materials
- Social Media
Perfect SchlickArt Session: Business Marketing Session
3. Outdoor Lifestyle
Outdoor Lifestyle photography is where marketing photography becomes more personal and slightly less formal. Essentially, lifestyle photography captures you in those little moments between work and play. You might be laughing with a friend, having a coffee with a client, or simply walking the streets of your hometown. The goal is to let your personality shine through, while giving your audience an idea of what it’s like to know, like and trust you. Typically, these images are captured outside the office.
Similar to Business Marketing photography, Lifestyle photography finds the balance between super-polished and totally-candid. At SchlickArt, our images are posed just like a traditional session, but you’re posed in ways that are natural and unique to you. We learn your interests, routines and quirks, so we can capture what sets you apart – while still making sure you like you on your best day. In short, these are the perfect images for social media. They’re engaging, unique, personalized, slightly more casual, yet still polished enough to make you feel confident whenever you post.
Perfect Uses:
- Social Media
- Blogs
- Personal or Lifestyle Newsletters
- Thank You & Holiday Cards
- Any Marketing Piece with a Personal Focus
Perfect SchlickArt Session: Cityscapes Professional Portraits Session
4. On-location Lifestyle
Outdoor Lifestyle photography is the perfect way to capture social media images that showcase your life in your hometown. However, we all need to freshen up our feeds with something new and different every once in a while, and a destination shoot is the perfect way to do that. You don’t even have to go far! Think of the places you love to visit when you take a day trip out of the SCV. Maybe you’re a bech girl at heart and could spend hours wandering around Santa Barbara. Or maybe you do occasional work in Downtown L.A., but you haven’t shown your audience that side to your business yet. Whether you’re adding personal or professional flare, an on-location shoot is the perfect way to shake things up and expand the way your audience thinks about you and what you do.
Whether you’re adding extra value through engaging content – or working on a passion project on the side – Destination Cityscapes Sessions can help you capture a new side of your brand with gorgeous, polished images your social media feed will love.
Perfect Uses:
- Social Media
- Blogs
- Personal or Lifestyle Newsletters
- Added-value Content
- Any Marketing Piece with a Personal Focus
Perfect SchlickArt Session: Destination Cityscapes Professional Portraits Session
Marketing Photography in Santa Clarita
When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. And we bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why we do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.