Video Posting Checklist: How To Make The Most Of Your Marketing Video


May 21, 2024
Kirsten Quinn

Learn how to make the most of your marketing video with this in-depth video posting checklist.

When you have a marketing video that you’re proud to share, you want to make sure it reaches as many eyes as possible. 

But where do you start? Instagram? Facebook? YouTube? 

Don’t worry – we’ve got you covered. 

Learn how to make the most of your marketing video with this in-depth video posting checklist. 

Know Your Purpose 

Define Your Goal. When it comes to video marketing, people often overlook the first and most important step. To create an effective, results-driven marketing video, you have to know your goal. What is it that you’re trying to accomplish? What strategy will this video support? How will this lead to more revenue? It’s crucial to define your ideal destination if you want to head in the right direction. 

Target Your Audience. A specific goal is also important because it helps you determine who you’re talking to – and where they’re at in the customer lifecycle. For example, if you want to attract new followers and increase your audience size, then it doesn’t make sense to post a video about the details of your products or services. That video could be better used to target existing clients or warm leads who are ready to buy. On the other hand, a video that gives an overview of your brand – and what sets you apart  could be best used to target a new audience and expand brand awareness. You want to attract new eyes and be memorable – not overwhelm your viewers before they’ve decided to trust you. 

Prepare Your Audience. If you want to get the most out of your video, it can help to prepare your audience in the week leading up to your post. That means you’ll want to be posting consistently with highly engaging content in the days leading up to your video post. The algorithm will notice your activity and be more likely to boost your content, and your audience will be more genuinely engaged with your feed. You can even tease your video by hinting at some new content coming soon. Regardless of how you warm up your audience, this is not the time to slow down on your posting. 

Optimize Your Video 

Video Posting Checklist how to make the most of your video how to make the most of your marketing video video marketing checklist santa clarita video production scv video production los angeles video production post production checklist video upload checklist publishing checklistAlways Add Subtitles. Next to not posting your videos at all, this is the biggest mistake we see people make when it comes to creating their video posting checklist. About 85% percent of Facebook videos are watched on mute. Why? Probably because they’re at work or in another public space, where they don’t want to bother others around them. That means, if you’re not using subtitles, you’re missing 85% of your potential audience. Plus, Facebook and YouTube now offer automatic subtitle generation, so all it takes is the click of a button to have them added to your video. To learn how to auto-generate Facebook subtitles, click here. To learn how to auto-generate YouTube subtitles, click here

Post natively. This one sounds more complicated than it really is. To post natively simply means to upload your video file directly to your social media platform instead of using a link, such as the share links from YouTube or Vimeo. Algorithms prefer native posts. Plus, they typically play better for viewers. 

Create custom thumbnails. Video thumbnails are often an afterthought when creating a social media marketing video, but they’re of vital importance when it comes to getting people to watch your video in the first place. Think of your video thumbnail as the front page of a newspaper. If the front page isn’t interesting enough to pick up, then why would anyone read?

Strategize your SEO. If you post a video, but no one can find it online, then what’s the use, right? That’s why using basic search engine optimization (SEO) is so important when creating marketing videos.The good news? Videos are excellent for SEO. According to a 2024 HubSpot marketing trends report: “Currently, 53% of marketers who leverage SEO have a strategy for optimizing videos and images. Of those marketers, 49% say image and video optimization is their most effective SEO tactic.”

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Post Your Video 

Website. Start by posting it on the front page of your website, so people who are visiting for the first time get a polished, informative and compelling first impression of your brand. 

Facebook. From a visual marketing standpoint, Facebook is kind of like the catch-all platform. Post your professional video, marketing photography and work updates, but keep up the personal candids, as they provide a nice break from your business-related content. 

Instagram. When it comes to video, aim for a variety of styles. Reels are the most popular type of content on Instagram, so don’t miss out on these fun, quick clips that will catch your audience’s attention. Keep reels at 60 seconds or less for optimal reach. However, don’t forget to include some foundational videos (2-5 minutes) for your audience to dive in deeper with you when they’re ready. 

LinkedIn. LinkedIn videos have the potential to make a big splash because the platform hasn’t been inundated by video content yet – meaning your content is more likely to stand out. LinkedIn studies reported that different types of video content perform best at different lengths. For example, a brand awareness video is best received if it’s under 30 seconds; however, if your goal is to get your audience to take immediate action, long-form video performs just as well and is even encouraged. That sounds like the perfect place to start posting your foundational business videos if you ask us. 

TikTok. Short-form video rules TikTok. While videos were originally limited to 60 seconds, they can now run from 5 seconds to 10 minutes long. That being said, videos that run 9 to 15 seconds perform best on TikTok, according to the platform’s internal data. Additionally, TikTok has a more “everyday person” kind of vibe that feels like you’re hanging out with your neighbors and sharing inside jokes – rather than the more polished-and-pretty vibe that Instagram is known for. 

YouTube. With over 2.49 billion users and 100 million paid subscribers, YouTube is still climbing in popularity as a social media platform and also as a search engine. The rise of YouTube Shorts has made it an attractive avenue for video advertising for major brands, and it captures the coveted 24-35 age range with ads that users find more relevant than traditional TV commercials, according to Sprout Social. 

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Promote Your Video 

Email Marketing. One of the best ways to get your video content out to your existing audience is to send it in an engaging email blast. (Tip: This is the most important item on our video posting checklist!) Subject lines matter here, so be intentional and creative. 

Hashtags. As more and more search traffic moves to social media platforms, hashtags have become a quick and easy way to direct new eyes to your content. By strategically using hashtags, you can categorize your content and make it discoverable to users interested in similar topics. Incorporate industry-specific, trending, and branded hashtags to enhance your video’s visibility across social media platforms.

Team Support. Studies show that when a brand’s employees share content on their personal pages, that content gets significantly more engagement. People like to see content shared by their peers, so ask your team to share your content whenever possible. 

Power Partners. Looking outside your brand for support lends credibility, as well. Make a list of supporting organizations that might share your video in an email or social media post. For example, your local Chamber of Commerce, trade association of nonprofits might be open to sharing your content. 

Online Communities. If you have a specific target audience, you might want to look into online communities where your audience would spend time. Most groups will allow you to share your content, though there may be guidelines you need to follow. 

Direct Messages. Do you know someone specific who could benefit from your video’s message? Use direct messages to reach out with a personalized note. 

Multimedia Blogs. Embedding your video in your blog post is a great way to make your written content more engaging and interactive, while also boosting the search engine optimization (SEO) of your blog and video at the same time. 

In-House Displays. Consider the spaces inside your office where you might be able to screen your video. Some offices have TVs in the lobby, or maybe you host clients in your conference room with a TV. Put your video on loop, along with other brand-related content, to create brand awareness in the office. 

Print Marketing. By using a customized QR code, you can add a link to your video to all kinds of print marketing materials. Consider printing business cards or appointment cards with a QR code on the back, or include it in catalogs and mailers. You can even add an incentive to share the video for a 10% discount.

Visual Marketing In Santa Clarita 

At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. (One great example is this video posting checklist!) We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why we do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help! 

Visual Marketing Education 

At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way. 

If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now.

About SchlickArt 

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.

author avatar
Kirsten Quinn
A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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