What’s a SchlickArt Video Podcast? Learn all about Santa Clarita’s newest visual marketing service.
Tired of wasting your time and energy on marketing strategies with minimal pay-off?
Maybe you’re exhausted from creating endless marketing content day after day.
Or maybe you just can’t seem to find a marketing strategy that actually attracts your ideal customer.
Listen babe, it sounds like you may need to break up with your marketing strategy – and learn more about the new visual marketing service that makes digital omnipresence easier than ever.
Cue the SchlickArt Video Podcast.
What’s A SchlickArt Video Podcast?
It’s pretty simple: It’s a video and a podcast. We start by shooting video with extremely high-quality audio, and then we break down the episode into two versions: a video version and a podcast version. Each episode is then delivered to you in two beautifully produced formats.
You come in once to record an episode, but you walk away with two different pieces of content.
It saves you time, while doubling the amount of content you’re producing.
“What the Schlicks have done is combine podcast and video production – for the sake of creating even more content,” explained Amanda Benson-Tilch, owner of Ask Amanda Consulting and host of The Ask Amanda Show. “Here’s how I use the SchlickArt Video Podcast service: Once I get the final edited version of each video podcast episode, I use it to create even more content. For example, I create a blog based on the episode. And I also break it down into smaller pieces for social media.”
Who Should Start A Video Podcast?
A video podcast is the perfect platform for anyone who has something to say.
Do you have a message, expertise or passion that you’ve been dying to share with people? This is the perfect platform because it allows you to maximize your reach.
But it’s also a fantastic platform for business owners, executives and professionals.
Why? The goal of marketing is to reach your target audience and deliver your message effectively, so that new potential clients begin to know, like and trust you.
“This is literally what video podcasting is for: to help you get your message out to your audience in an effective, streamlined way,” explained Lindsay Schlick, co-owner of SchlickArt Photography & Video. “Do you have something to say? Is there something you’ve always wanted to share with people? This is the way to do it.”
Why Should You Create A Video Podcast?
As we mentioned, the most important reason to create a video podcast is simply because you have something to say. But it also has some incredible marketing benefits for brands, business owners and executives.
Here are four powerful benefits of a video podcast for businesses.
1. Create More Content
Right away, you’ll notice that the biggest benefit of a video podcast is that you’re creating so much content in just one sitting.
“As business owners, we are starving for content – starving. There’s so much pressure to post every day and create, create, create. This is one way to do it and cover all your bases,” Amanda explained. “For example, I was looking for a way to create more content. With one video podcast episode, I’ve now created five different pieces of content. Think about that.”
With each episode of her video podcast, Amanda uses it as the foundation to create:
- A video
- A podcast
- A blog
- A show notes page
- Multiple social media posts
- And more …
2. Meet People Where They Are
Not only does video podcasting help you create more content, but that strategy allows you to meet your clients and potential clients where they already are.
“Some people are very visual, and they want to watch their content. Some people are auditory learners, and they want to listen. Other people want to read,” Amanda explained. “That means, at any point, I have the same messaging delivered in three different ways. I’m creating content in multiple formats so people can consume it the way they like.”
“It really is the smartest way to market,” she continued.
3. Reach Your Target Audience
Consider the traditional forms of marketing that are available: networking, advertising, mailers and more. With these traditional forms of marketing, you have less control over who you’re reaching.
With digital marketing, you can target people who’ve already engaged with your content. You can tap into a highly specific audience of people based on their location, interests and other demographics.
“If you’re looking to reach your target audience with a specific marketing message, however, then you may want to consider creating content that gives you infinite possibilities to reach them,” Lindsay explained.
4. Reach More People Over Time
So many forms of marketing are one-touch opportunities. For example, an ad or a networking event happens one time – and then the marketing opportunity is done. It reaches a finite amount of people, and then you’re onto the next marketing opportunity.
“This product is evergreen,” Lindsay explained. “It lives on so many different platforms online – your website, YouTube channel, social media channels, blog and more. Plus, it never goes away.”
That means your content will continue to reach more and more people as time goes on. Instead of a finite marketing opportunity, video podcasting provides an infinite one.
Just take the Ask Amanda Show for example. As a podcast first-timer, Amanda already had 350+ episode downloads by the time she released her fourth episode. Plus, she had over 2,000 views on YouTube alone. That doesn’t even touch social media.
“Where can you go to get your brand message in front of 2,000 people?” Lindsay asked. “You can reach 2,000 people with a mailer or a big event. But those options have an expiration date.” A video podcast is evergreen.
That means Amanda reached over 2,000 people in only four months, but in the months to come, she will reach more and more people every day. Each episode is constantly growing in its reach, and you don’t have to do a thing once it’s posted.
Additionally, the video podcast has created an incredible amount of new traffic for Amanda’s website.
“I book a lot of business from my website, as a lot of other business owners do. That’s often where you close the deal. I’ve had a 93.4% increase in original clicks to my website since I’ve launched The AskAmanda Show with SchlickArt’s Video Podcast service,” Amanda explained. “That’s HUGE. Seriously! This video podcasting is no joke. That’s why, if you have a message that you want to share, I really want you to consider a SchlickArt Video Podcast.”
Ready to create your own SchlickArt Video Podcast? Learn more here.
SchlickArt Video Podcast Productions
We produce podcasts a little differently. At SchlickArt, we offer video podcast productions. Why? You get double the content in half the time, with twice the exposure. But that’s not all. It’s also a SchlickArt experience – which means we take care of everything during production, then provide you with the tools and resources to do the rest. If you’re looking for a Santa Clarita podcast service, we can provide everything you need to launch with success. Create your Santa Clarita video podcast with ease, efficiency and confidence.
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why we do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.