The SchlickArt Blog

SchlickArt news, education, and resources to elevate your visual brand and achieve your marketing goals. 

  1. Featured image for “2026 Marketing Trends: What to Hold Onto When Everything’s Evolving”

    2026 Marketing Trends: What to Hold Onto When Everything’s Evolving

    January 5, 2026
    Here are the top 2026 marketing trends to know—plus the human insights and strategies that make them work.   These days, most marketing conversations sound like: Reach more. Build faster. Scale higher. …


  2. Featured image for “Marketing Support for Small Businesses: 15 Real Strategies That Worked in 2025”

    Marketing Support for Small Businesses: 15 Real Strategies That Worked in 2025

    December 29, 2025
    Discover 15 real strategies we used to provide marketing support for small businesses — and how they can simplify your 2026 strategy, too.   The most meaningful progress we saw in 2025…


  3. Featured image for “13 Marketing Mindset Shifts That Changed How We Grow Our Business”

    13 Marketing Mindset Shifts That Changed How We Grow Our Business

    December 15, 2025
    After years working with businesses, we learned this: mindset shapes strategy. These 13 marketing mindset shifts changed how we grow—and how we show up.   For a long time, we thought better…


  4. Featured image for “The Penguin Suit Principle: How To Optimize Your Marketing Strategy Without Adding More”

    The Penguin Suit Principle: How To Optimize Your Marketing Strategy Without Adding More

    December 8, 2025
    Tired of chasing new marketing tactics? Learn how to optimize your marketing strategy — so nothing goes to waste.   by Lindsay Schlick, Founder, Content Strategist & Producer   A few years…


  5. Featured image for “What the Jam Jar Study Reveals About Marketing Clarity and Client Action”

    What the Jam Jar Study Reveals About Marketing Clarity and Client Action

    December 1, 2025
    Marketing doesn’t fall apart because of bad ideas. It breaks down in the gaps between good ones. That’s what a small group of researchers discovered—not in a lab, but in the middle…


  6. Featured image for “How Marketing Evolves: The 2026 Consumer Behavior Shifts That Will Change Everything”

    How Marketing Evolves: The 2026 Consumer Behavior Shifts That Will Change Everything

    November 9, 2025
    The attention economy has shifted. Here are the 2026 consumer behavior shifts reshaping how people buy—and how smart marketers are adapting to stay ahead.   Every few decades, marketing hits a breaking…


  7. Featured image for “Likes Are Not A Strategy: How To Create Content That Converts”

    Likes Are Not A Strategy: How To Create Content That Converts

    November 9, 2025
    Tired of chasing likes that don’t lead to results? Learn how to create content that converts — built around strategy, not just social media trends.   “What about bums on seats?” Lindsay’s…


  8. Featured image for “The Make-or-Break Power Of A Purpose-Driven Marketing Strategy”

    The Make-or-Break Power Of A Purpose-Driven Marketing Strategy

    October 28, 2025
    In 1985, Coca-Cola made what many still consider the biggest marketing blunder in corporate history. And on paper? It made perfect sense. Taste tests showed people preferred Pepsi’s sweeter formula over Coke.…


  9. Featured image for “Your 2026 Marketing Self-Assessment: The Questions We Ask Every Client First”

    Your 2026 Marketing Self-Assessment: The Questions We Ask Every Client First

    October 23, 2025
    Plan smarter with this quick 2026 marketing self-assessment. These are the 29 questions we ask every client to uncover what’s working—and what’s missing.   You finally carve out a quiet afternoon to…


  10. Featured image for “Content Chaos to Clarity: How We Finally Made Our Marketing Work”

    Content Chaos to Clarity: How We Finally Made Our Marketing Work

    October 14, 2025
    Most people think content is the goal. But content without strategy? That’s just noise—pretty, polished, well-meaning noise. We didn’t always know that.  In fact, we created a lot of beautiful noise in…