2023 Marketing Goals, 2023 visual marketing, 2023 visual marketing goals, photography styles for your 2023 marketing goals, marketing photography for 2023, 2023 marketing photography, 2023 marketing photography styles, marketing photography styles for 2023, santa clarita visual marketing, scv visual marketing

2023 Marketing Goals & The Photography Styles To Match Them

Kirsten QuinnHeadshots, Professional Portrait, Visual Marketing

Here are five common 2023 marketing goals – and the perfect photography style to implement them with success. 

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The most effective marketing plans start with an intentional top-down approach: 

  1. Start with your goal in mind. 
  2. Figure out which marketing strategies will help you meet that goal. 
  3. Determine what materials you’ll need to implement each step.
  4. Assign each task to the right person, and automate where you can. 
  5. Launch! 

That’s why we created this visual marketing quick guide based on a handful of common marketing goals. 

You can start with your goal, break it down into steps, and finish up with the perfect session recommendation to create the visuals you need for implementation. 

Not sure what your 2023 marketing goals are yet? Peruse these common goals to see what might be best for your brand. 

The Photography Style You Need Based On Your 2023 Marketing Goals

GOAL: Update Your Print Marketing Materials 

One of the best ways to kick off your 2023 marketing is to make sure you have a polished, consistent and updated visual brand in place. How do you do that? Start by reviewing your foundational print marketing materials to see where you can make changes or updates. This is the perfect time to make sure they’re strong enough to represent your brand in the new year.

To conduct a thorough visual brand review, lay out all your print materials – business cards, flyers, trifolds, postcards, print mailers, signage, standees and more – so you can see them all at once. The biggest issues to watch out for include out-of-date information and brand inconsistencies. Try asking yourself the following questions: 

  • Are all your brand logos, colors and fonts consistent? 
  • Do any design elements deviate from your brand? 
  • When was the last time you updated your images and graphics? 
  • Do your portraits still look like you? 
  • Have you changed the name of products? 
  • Do you use different messaging to describe your services?

SESSION: Indoor Professional Portraits

2023 Marketing Goals, 2023 visual marketing, 2023 visual marketing goals, photography styles for your 2023 marketing goals, marketing photography for 2023, 2023 marketing photography, 2023 marketing photography styles, marketing photography styles for 2023, santa clarita visual marketing, scv visual marketing If your print marketing materials need updated headshots, then we suggest a Professional Portraits Session. Professional portraits are the standard and the starting point in marketing photography. During a traditional in-studio professional portrait session, we’ll capture the classic headshot – a head-and-shoulders vertical crop that showcases your most authentic and genuine expressions. This is perfect for your business cards, flyers and postcards.  

But a true professional portrait session goes beyond the classic headshot. It captures a full-length portrait that can be cropped into different sizes and configurations. This gives you flexibility and variety for all your print materials. 

More important than the size and crop, a professional portrait session delivers the style of images that you can use as the very foundation of your marketing. They are ultra-professional, while still capturing enough of your personality to really draw people in. When shot in the studio, they also give you a very controlled setting, so the images are clean, bright and polished – just like your professional image. Typically, these images complement your branding and can be used anywhere and for anything. 

GOAL: Refresh Your Digital Marketing Materials

While print marketing materials set a strong brand foundation, digital marketing pieces help you extend your reach to a wider audience. They serve as your online first impression when interacting with a whole new set of people. That’s why you want to make sure these materials are also polished, consistent and accurate across the board. Since the digital world evolves so rapidly, you may want to give them a fresh update in order to draw new attention. 

Just like you did with your print marketing materials, take stock of your digital pieces and check for brand consistency. You can refer to the same questions above, but you may also want to consider what new pieces you’ll need to add to your 2023 lineup especially if you’re expanding or changing your digital marketing strategy next year. Make a list of what you need: digital newsletters, blogs, email marketing campaigns, landing pages, digital brochures, online ads and more. 

SESSION: Outdoor Professional Portraits

2023 Marketing Goals, 2023 visual marketing, 2023 visual marketing goals, photography styles for your 2023 marketing goals, marketing photography for 2023, 2023 marketing photography, 2023 marketing photography styles, marketing photography styles for 2023, santa clarita visual marketing, scv visual marketing When it comes to digital marketing, one of your biggest assets is variety. The more diversity of looks you can create, the more each image will capture the attention of your audience because it’s new, different and fresh to the eye. 

That’s one of the greatest benefits of an outdoor professional portrait session. If you need to create more marketing photography, but still want that polished and professional look, then an outdoor session helps you do just that. 

Our SchlickArt Cityscapes Professional Portrait Session is shot at a variety of classic Santa Clarita locations, with each spot delivering a wide range of backdrops, vistas and iconic local markers. Add in a wardrobe change, and you have the perfect marriage between fresh variety and branded professionalism. Plus the Santa Clarita cityscapes will help brand you as the local expert in your field. 

GOAL: Rebrand Your Website 

As your digital storefront, your website will need consistent updates to keep it fresh, as well as the occasional rebranding every few years – or whenever your brand undergoes a big change. After all, website design evolves very quickly, and it requires regular maintenance.

For regular updates, you want to add a new blog once a week or once a month. Maybe you update your seasonal promotions on your home page. Or maybe you add fresh video content to your resource library to keep people coming back. 

While consistent updates are important, you also want to make sure you’re considering a rebrand or site-wide update when necessary. If it’s been a few years since you’ve shown your website some love, it likely needs a light rebrand to reflect your current brand, style and marketing objectives. 

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SESSION: On-location Business Marketing

A new set of professional marketing images is a great way to update or rebrand your website without too much effort – but you’re still creating maximum “digital curb appeal.” Business marketing photography falls somewhere in the middle between the ultra-professionalism of a headshots session and the casual approachability of a lifestyle session. It captures that “day in the life” vibe of a lifestyle marketing session, but it’s set in the professional atmosphere of your office. This gives your audience a clean yet genuine behind-the-scenes look at what it’s like to do business with you. 

In a business marketing session, we come to your office to create the exact set of marketing images you’ll need to support your content and marketing goals. For example, we can discreetly shoot your client meetings, capture your company culture in team meetings, and even pull employees one by one for in-office headshots or group shots. We can take shots of your building’s exterior and interiors, including your logo and signage, and capture branding items throughout your location. 

Since these are some of the most versatile images you can capture for your business, we highly recommend this session if you’re building or rebranding your website. After all, your website is your digital storefront, and this style of imagery is designed to invite people inside. 

GOAL: Revamp Your Social Media Presence 

Since social media often requires daily posts and content, it’s a good idea to review your social media platforms each year. Similar to the brand reviews mentioned above, you can start by opening a tab for each of your platforms and navigating to your profile pages. First, look at your profile picture, bios and other general information. You may need to update your business hours, links or messaging, as well as your profile images. 

Once you’ve reviewed your profile, it’s time to look at your content. Again, ask yourself how consistent it is, and look for areas where you can improve. This would also be a great time to review analytics to see which types of posts performed well and which didn’t. Keep an eye out for trends and insights that can guide your marketing strategy moving forward, and you may even want to do a little research. Remember, social media is an extremely fast-paced and visual medium, so pay attention to the look and feel of your platform, as well as the substance of your content, if you want to engage your audience. 

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SESSION: Indoor Lifestyle Marketing 

Where professional portraits obviously capture the most professional version of you, lifestyle marketing shows a little bit more of your personal side. This style of photography is the perfect complement to your existing set of images, especially if your marketing plan leans toward digital strategies. Lifestyle photography allows you to show a more relatable side of yourself, so people can begin to know, like and trust you – even from behind a screen. 

So what does lifestyle marketing photography look like? Think of those gorgeous, glowing social media images that capture influencers living their best life as they work, live and play. They’re typically shot in a light and bright style with a more casual vibe, like you’re getting a peek into their daily lives. Ultimately, these foundational branding images should capture you in your element, doing what you do best. They’re meant to feel candid but look polished, and they’re essential when creating a digital brand that actually engages people. 

When shot indoors, we generally create multiple sets featuring props and items that showcase your unique personality, likes, interests and quirks. Think of your favorite mug, office decor, books, sports gear, hobbies and anything else that lets people see who you are beyond the suit and tie. All these items add up to your unique style, and that’s what we’re capturing in a very polished yet approachable way. 

GOAL: Level Up Any Marketing Campaign 

Once you have your foundational print and digital marketing content squared away, it’s a good idea to have some additional marketing content on hand for special campaigns, seasonal promotions and important launches – those moments when you need something extra to gain marketing traction. Think of these as your “rainy day” marketing materials. Plus, you can also use them whenever you have one of those “I don’t know what to post” days. Just flip through your inventory of images, videos and written content, and see what stands out. It’s like a back-up file of marketing inspiration when the well runs dry. That’s why, sometimes, these “rainy day” marketing materials can be the most important assets to have in your arsenal. You have them when you need them most

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SESSION: On-location Lifestyle Marketing 

On-location lifestyle marketing is a highly engaging style of photography that fits well with almost any type of marketing content. Why? It has a fresh look, creates variety and is extremely eye-catching. After all, this style of photography captures the essence of indoor lifestyle marketing – that perfect balance between a candid and polished aesthetic – but changes the setting to create more diversity in your range of looks. 

For starters, you can choose any location that means something to you. If you’re a regular at a local family-owned cafe, then we can capture some shots of you enjoying the remote office lifestyle, while sipping your favorite beverage. If you steal away to the beach every chance you get, we can go to your favorite locations in Ventura and give your audience a peek into your perfect Saturday. If you’re expanding into a new market, such as Downtown LA, we can capture you walking the city streets and begin to develop your visual brand in a new area. 

The options are endless with an on-location shoot, and this special session can be used in whatever way will best suit your specific marketing goals. So dream big with this type of shoot, and choose your locations with intention. Think about the actual posts you want to create, the blogs you want to write, and the newsletters you want to send out, as you give your audience an inside look at life in your shoes.

Marketing Photography in Santa Clarita

When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.

Visual Marketing In Santa Clarita 

At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why we do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!

About SchlickArt Photography and Video

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.