Launching a book? Starting a new campaign? Ready to level-up your social media game? Then it’s time to diversify your visual marketing. It’s time for outdoor headshots.
We all know that marketing demands top-quality images, preferably of you or your business, instead of stock photography. And typically, when we find ourselves in need of a headshot, our first thought is to go for the traditional in-studio shot. While that is the very foundation of your visual marketing and visual brand — and should not be skipped — there comes a time when your digital marketing goals may require more.
Today, we’re talking about going beyond the basic headshot with outdoor headshots or a lifestyle marketing shoot. Why? Because sometimes your online marketing simply calls for it. Read on.
Note: This blog is part of an ongoing series for SchlickArt’s March Marketing Madness, which takes a deep dive into visual marketing to go “Beyond the Headshot.”
Santa Clarita is such a special place, where business and charities are so intertwined that you often can’t tell the difference between them. Our local companies support the community, and the community supports its caring, dedicated businesses. And for many of our local business owners, this community is part of their why, their purpose and even their brand.
Whether you’re trying to raise funds for a local charity or communicate your community-minded brand, outdoor headshots are perfect for capturing you in the place you live and work. It’s something you can do for your brand that will set you apart from others who are captured in a studio or office setting. It demonstrates your commitment to community in one of the most powerful ways possible: visually.
In the marketing world, the purpose of a launch is to generate so much excitement and buzz that, all at once, the world notices your product or service and buys in. But if you’ve ever gone through the fanfare of a massive launch, you know it’s much easier said than done.
Well, if you want to get people excited about your launch, your marketing has to scream with excitement. In the photography world, that means you need gorgeous, light-filled images that capture your own excitement, confidence and happiness. You want images to go beyond the basic headshot or office shot, to emphasize that this is something truly special. You need an outdoor shoot to capture you laughing with excitement and standing tall with pride.
Social Media Campaigns
We’re going to let you in on a little photographer’s secret. You know when you’re scrolling through your feed, and you see photo after photo of stunning candid shots: a woman laughing while the light hits her cheek, a man standing carelessly against a brick wall, an executive team walking down the street looking like Mad Men. You know the shots — the ones of people looking flawlessly casual.
Well, we’re here to tell you that those shots are just as posed and retouched as the rest of them. This type of lifestyle marketing shot has taken social media by storm, and it’s quickly becoming the personal branding Holy Grail. If you’re looking to level-up your digital marketing, there’s no better way to do it than a an outdoor shoot that captures you in your hometown. Plus, the wealth of backgrounds and looks creates a diverse shoot, so you can keep posting photos for weeks to come without getting stale.
Whether you’ve written a how-to manual or your first memoir, the process of releasing a book into the world demands a lot of marketing. And as an author, you’re sharing your voice with the world. That means, in your marketing, you need to develop a strong personal brand that helps readers connect and relate to you.
Outdoor shoots are some of the most relatable because they allow the photographer to capture you out in the world. They get to see you just being you. Plus, most authors stick to the traditional in-studio headshot and then move on, so this helps you stand out from the crowd.
Whether you want a press packet, media kit or just some good ol’ fashioned publicity, you’re going to need some top-quality images when it comes to attracting the right kind of attention.
Media outlets and printing requirements all demand high-resolution photographs, which you typically makes you think of a studio and controlled lighting. However, the more dynamic your images and portfolio are, the more likely you are to get covered. That means a wide range of images and looks is ideal. Additionally, media outlets generally prefer the “candid” look of a lifestyle shot — even if it’s posed — to a traditional headshot.
Ready For Your Outdoor Headshots?
Interested in doing an outdoor photoshoot with SchlickArt? Our Cityscape Professional Portrait Session is perfect for your outdoor headshots session. Check out this blog to find out more. Still stuck between an in-studio headshot and an outdoor one? Read this blog.
About Lindsay’s Outdoor Headshots & Photography
With the mind of a businesswoman and the heart of an adventurer, Lindsay began to conceive of a different kind of Santa Clarita photography business. In her vision, stepping in front of the camera could be an empowering experience that gave her clients more than just a photograph — it would give people a new way of seeing themselves. With an eye for seeing the beauty in life and in others, Lindsay could use the camera to spread beauty. Lindsay shoots indoor and outdoor headshots, as well as glamour, boudoir and more.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.