There’s no better time to be relevant – and no better way to continue visual marketing from home.
Marketing is all about getting in front of people, so you can clearly demonstrate your value and become the authority in your market. That way, when your audience is ready to purchase a product or service, they think of you and your brand.
That’s why, right now, marketing is more important than ever – because you don’t want to be forgotten when business picks back up again. Instead, you want people lined up at the door, waiting to get on your booking list, so you can hit the upswing with momentum.
When it’s time to make up for lost time, you won’t be sorry that you kept your brand at the forefront.
To help you continue your visual marketing from home, we put together a quick list of the different services we’re offering to keep your marketing as alive, professional and engaging as ever.
Stay Relevant With SchlickArt Visual Marketing From Home
1. Take Visual Marketing 101 With The Schlicks
SchlickArt Visual Marketing Video Series
We recently launched a video series that teaches our best, most practical tips for creating professional photos and videos with just your smartphone. In short segments, learn how to approach your visual content with a strategy that will accomplish your marketing goals. Throwing content at the wall to see if it sticks is a great way to experiment – but it’s not a strategy, right?
Learn our top posing and wardrobe tips to look your absolute best on camera. Get our best advice on setting up the camera for the perfect shot. Learn how to engage your audience by creating the right balance of candid and professional content.
2. Freshen Up Your Inventory
Last SchlickArt Headshots Sale
Maybe, after watching our Visual Marketing Video Series, you realized you need a few fresh images to brighten up your feed and keep things interesting. New images are a great way of capturing audience attention because our brains process visuals 60,000 times faster than text, according to Web Marketing Group. Better yet, they retain 80% of visual content, as compared to 20% of written content. Not only are visuals the first thing your audience sees about your business, but it’s most likely the last thing your audience will remember, as well.
That’s why, if you need fresh attention, sometimes fresh visuals help! We’re still running a sale for SchlickArt clients who’ve recently had a Headshot Session with us. You can request an online gallery of the images you didn’t purchase from your last session, and purchase something new without ever leaving your couch. Contact SchlickArt for details.
3. Keep Up Your Professional Marketing
SchlickArt Personal Branding Images
One of the easiest ways to stay top of mind – even while we’re all safe at home – is through a strong digital brand. Most of the content out there isn’t original, personalized or clearly and beautifully branded. If you want to stand out, take the extra step to brand your images. It could make all the difference.
That’s why we temporarily expanded our services by offering a collection of customized personal branding images using your SchlickArt Professional Portraits, Cityscapes and Lifestyle Marketing. High-quality, personalized images paired with a thoughtful quote or perfectly placed logo will help you stand out on social media and capture the attention of your audience.
For more information, check out this blog.
4. Share Your Personal Side
SchlickArt “Spring Minis At Home” Giveaway
Once you’ve created some fresh professional, branded images, it’s also great to mix it up with some personal images, too. Especially when we’re all spending more time at home with our families, sharing some highlights from your home life is a great way to build a personalized, relatable brand people want to know more about. More importantly, it’s a great way to connect while we’re safer at home. And guess what – we’ve got some tips to help you capture beautiful family photos yourself.
Since we can’t snap adorable photos of your little ones and families, our SchlickArt family photographer wanted to host a live at-home video tutorial teaching parents how to shoot easy spring photos of their kids while staying Safer at Home. Whether you’re new to a camera or just using a smartphone, you can absolutely take some great shots with a few simple tips. Really, it’s about creating mini moments of fun and encouraging little expressions of love – and letting the camera do the rest of the work. Did we mention there’s a giveaway?
Learn more here.
5. Impart A Relevant Message
SchlickArt “Safer At Home” Video Editing Service
Once you’ve curated a balanced blend of images, it’s time to layer in some intentional messaging through video. And the first step is deciding which message to share. What can you teach people to do at home? What unique perspective do you have about your industry or our current circumstances? What’s on your heart that you want people to know? Maybe you just want to let everyone know how much you miss serving them.
Once you decide on your message, use the tips from our Visual Marketing Video Series to shoot your own video at home. If you’re not totally happy with the final product – don’t worry! SchlickArt is running a temporary service “Safer At Home” Video Editing Service. Send in your raw video content, and Brian will help you add all the bells and whistles. Create the strongest message possible with a little SchlickArt editing magic.
For more information, please contact SchlickArt.
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.