In this close up with Chris Ingram, we learn why it’s so important to tell the story of your business – and focus on the core values that drive you.
As the Chief Executive Officer of Prosperitas Financial, Chris Ingram is not only a top-notch professional but also an innovative thinker on the forefront of his industry. He launched a comprehensive financial planning firm after being inspired by the team of industry professionals he worked closely with for many years – and realized together they could provide unparalleled financial advice that would not be possible as individual entities. Since launching Prosperitas, Chris has continued to impress us with his commitment to education, outreach and high-quality content. And his expertise in finance is only matched by his big heart and love for the community he calls home.
Meet Chris Ingram
With more than 22 years of experience as an Investment Advisor Representative and Fiduciary, Chris has built his entire career on the uncompromising commitment to provide financial advice and services that helps his clients achieve their goals in life and business. He first started an independent financial planning firm, Ingram Financial Solutions, in 2003, and for 17 years, he watched the evolution of his industry with a keen eye and a unique vision for the future. In fact, it was Chris’ vision that brought together the four founding members of Prosperitas. Some things, however, never change. Prosperitas Financial is still driven by the same core values as Chris’ first firm was built on more than 20 years ago. An uncompromising commitment to do the right thing – and make a profound and positive difference in the lives of others – is the foundational belief at the heart of Prosperitas and its entire team.
Behind the Scenes: Tell Your Story
When Chris initially reached out to us, he had a comprehensive marketing plan already in his mind, and we were honored to bring it to life with professional portraits, team portraits and business video. Together, Chris’ collection of visual marketing assets tell the unique story of Prosperitas with clarity and professionalism.
“We want our community to not only understand what we do but really get to know the underlying mission that drives us,” Chris explained. “We want to do good things for people. We want our clients to receive a fully comprehensive financial plan crafted by the top experts in each niche of the industry.”
With Prosperitas’ innovative model, storytelling and education were two very important elements when it came time to communicate the firm’s unique value. Not only did they offer a team of experts, but all the founding members also shared a specific set of core values that defined their approach to business.
“Every person here truly cares. I know they have good hearts and noble intentions,” Chris explained. “We’re not just investing money. We’re helping people articulate their true goals, and then we put all the pieces in place to make sure they get there. It’s our mission that sets us apart from others in our industry.”
Chris’ Tip: Rise Together
In order to best tell the story of their firm, the founding members all participated in a SchlickArt Business Video that featured individual interviews for an in-depth look at their specialities. Each professional had his chance to speak from the heart and share a glimpse into his expertise. Together, they presented a united front, and audiences were able to see and visualize the team of professionals they would have on their side if they reached out to Prosperitas. We loved that Chris and the team structured the video in a way that demonstrated their core message.
“I’ve been with some of the bigger firms in my career, and there’s typically an adversarial atmosphere. It’s every man for himself,” Chris explained. “In my experience, that doesn’t do any good for the client. That’s why I believe all ships rise together, and at Prosperitas, we’re all here to support each other and be successful as a team. We’re much more effective when we act as a whole.”
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why we do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About Our Santa Clarita Business Videos
SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story is the best way to build your brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.