Personal branding is power! Learn to make lifestyle marketing magic with Toi Everhart, leading maven and personal branding pro.
When Toi Everhart first explained the vision for her upcoming marketing shoot, we instantly knew it was going to be a great one.
We loved her ideas because everything about Toi is bright and inspiring: her mind for business, her personal style, and her positive can-do attitude.
We knew she would bring something truly special to a customized lifestyle marketing session – and she did not disappoint.
That’s why we wanted to share a little more about the beautiful Toi with this behind-the-scenes look at her recent shoot … and what it’s really like to be a marketing maven.
Meet Toi Everhart
As the Founder and Lead Maven of Task Maven, Toi leads a team of talented women dedicated to being your business’ support system. They tackle a wide range of projects and work in varying capacities, based on what your business needs to succeed.
“Task Maven was started to support women-led teams and businesses in tackling the overflow of tasks that bog you down and keep you from your most game-changing work,” Toi explained. “It serves as the extended arm of your company or team, to step in whenever and wherever your resources are tapped.”
Task Maven serves businesses large and small with a range of services: admin and scheduling, project management, onboarding support, operations support, digital marketing, social media, content creation, in-person and virtual event planning, and more.
Regardless of what task they’re tackling, Toi and her Mavens often work as an extension of their clients’ teams, as well as on a per-project basis. Ultimately, they work to solve problems, provide digital solutions and help you focus on what matters most.
“We just love supporting women as they do their thing and make this world a better place,” Toi shared. “And we’re so lucky to work with a client base of awesome badass women who are wearing so many hats but also are at the top of their game.”
Behind the Scenes: Lifestyle Marketing Photography
It was mid-pandemic when Toi started feeling the itch to refresh her brand. She decided she wanted to overhaul her office, website, and the general look and feel of the brand. So in true Task Maven style, she got to work on her own branding passion project.
“I took inspiration from my own space and my own taste. I wanted to keep it very light-hearted and positive because that’s my normal nature with my clients,” Toi explained. “It needed to be friendly and inviting – an overall warm vibe with some vibrance, too.”
But she also wanted to make sure her brand connected with her audience.
“I thought: What would I want to see in order to make me want to work with me?” she said with a laugh. And just like that, the style of her shoot started to take shape.
In addition to capturing classic professional portraits and headshots, Toi took her session a step further … and made it a full lifestyle marketing session.
Lifestyle marketing photography should capture you in your element, doing what you do best. These foundational branding images are meant to feel candid but look professional. And they’re essential when creating a digital brand that actually engages people.
And Toi’s vision was right on track to create lifestyle marketing perfection.
“Lindsay really helped guide my vision when it came to the photography aspect,” Toi explained. “She knew where to place things, and how I should stand to get the emotion to come through in each image. She knew all those aspects that really set a photographer apart. She just gets it right away. Plus, she directed the session from start to finish, and it really shows in the results of the photos. SchlickArt definitely surpassed my expectations – above and beyond.”
Toi’s Tip: Capture Attention Quickly
Between Lindsay’s eye and Toi’s mind for branding, the shoot was an easy success. But most importantly, the shoot was successful because Toi knew her purpose before she started.
With her background in digital marketing, Toi understood that whatever content she created would have to stand out.
“Today anyone has the capability to put content out there and share it instantly, on a wide range of platforms,” Toi explained. “There’s so much content being produced, and so many people looking to engage with you. But you only have a couple seconds to really grab their attention.”
With a brand refresh, Toi was hoping to reposition Task Maven to match her vision moving forward – and to capture the kind of woman she ideally hopes to work with.
“That’s why personal branding is so important. You only have a couple seconds to attract the right person,” Toi said. “And that’s exactly what happens when the right vision meets the right person who can bring it to life.”
Marketing Photography in Santa Clarita
Personal branding is power! When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.
About Lindsay’s Photography for Women
With the mind of a businesswoman and the heart of an artist, Lindsay began to conceive of a different kind of Santa Clarita photography business. In her vision, stepping in front of the camera could be an empowering experience that gave her clients more than just a photograph — it would give people a new way of seeing themselves. With an eye for seeing the beauty in life and in others, Lindsay could use the camera to spread beauty.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.