So you want to shoot a company introduction video, but you’re afraid of looking like a stuttering robot. Here are three tips to rock your first business video.
A company introduction video is like the cornerstone of your video marketing foundation. It’s the first piece you want to lay when building your inventory of marketing videos.
An introductory video should effectively — and briefly — give viewers a peek into your business. By watching this single video, viewers should be able to walk away knowing who you are, what your company does and, most importantly, why you do what you do. They should feel like they know you well enough to work with you, or at least consider it.
So how do you accomplish all that in less than three minutes? Follow the example of a pro! Here are three things you can learn from Santa Clarita realtor Kim Thomson’s fabulous company introduction video.
Speak from the heart.
While some people struggle with nerves, Kim makes being on camera look way too easy. What’s really impressive, however, isn’t just her ease; it’s her ability to make a meaningful connection with the viewer by speaking from her heart. And that is the one thing you can’t fake for the camera.
So how can you get Kim’s natural warmth on camera, even if you’re nervous? When you sit down in front of the camera, simply remember you’re actually talking to people — not a lens. Picture the client in your mind, and speak to them as if you’re catching up with an old friend you haven’t seen since high school.
And don’t worry so much about what you’re saying. Instead, think about how you’re saying it. There should be genuine feeling behind your words, and if there isn’t, then maybe you haven’t found exactly the right words yet.
Don’t be afraid to sell yourself.
Selling, or promoting, yourself is hard for most people. It can feel inauthentic or cheesy or forced. Even worse, it can be scary to put yourself out there.
The real problem is, when fear takes the wheel, we’re not at our best. That’s when we sell too much or not at all. That’s when we use someone else’s sales message or formula. That’s when we do things that we wouldn’t normally do. And that’s part of what creates these negative feelings around selling in the first place.
So what’s the solution? Well, it’s not an easy one to implement — because you have to ditch the fear. You have to stop worrying about what everyone says and thinks and sell in a way that makes you feel good. How do you think your brand should be sold? That’s great! Now go sell it that way!
Take a note from Kim. Watch the way she leaves her contact information at the end of the video. Her call to action doesn’t fall flat or lack emotion. As the viewer, you can still feel the warmth and genuine caring in voice, even if she’s just saying her phone number.
Focus on the big picture.
When you get into the details of your company introduction video, it’s easy to get stuck there. There’s so much you want to include, and you only have three minutes. So if you’re like most people, you try to cram as much in as possible.
But that doesn’t actually serve the viewer. People have limited attention spans these days, and they’re constantly inundated with content, day in and day out. So if you want your message to be remembered, you need to think big picture. Your company introduction video simply needs to touch on: your story, your why, and the customer’s why.
What’s the customer’s why? It’s the reason why they should care about you. Why should they choose you? How can you help them? What tangible difference can you make in their lives?
Take Kim’s video, for example. She explains why you need a realtor during this massive transaction, as well as a professional realtor. She’s leading the viewer to consider the larger reason why they need a realtor — and then presents her team as the solution.
If you need a push to get the big picture ideas flowing, use these questions to get you started:
- Why did you start this company/profession
- Why do you do it now?
- In one sentence, what do you do?
- In two sentences, how do you set yourself apart?
- Why do people need this product or service in their lives?
Wondering what to do with your company introduction video once you have it? Read this.
About Our Santa Clarita Business Videos
SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story is the best way to build your brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.