Is Zoom building your confidence on camera? Here are five easy video styles that make the perfect transition from Zoom to video marketing.
We’ve all had a little more on-camera experience than we expected this year. With Zoom taking over school, work and personal interactions for most of 2020, we’ve spent more hours watching ourselves on camera than we may have liked.
But there’s an incredible silver lining here – especially if you’ve used your Zoom experience as an opportunity to brush up on your on-camera skills.
Like it or not, practice makes perfect, and we’ve all been practicing being on video for nine months now.
You are better on camera than you were at the start of this year!
And we’d even bet you’re more comfortable with it, too.
So let’s turn a challenge into an opportunity and keep the momentum going. Don’t let that growth go to waste!
Here are five easy video styles that are a perfect transition from Zoom to video marketing – because there’s no better time to build your confidence on camera.
5 Easy Video Styles For Confidence On Camera
1. Interview Style
Our most traditional style of video, the Interview Style is an easy way to get in front of the camera, especially if you are the face of your brand. You get in the front camera, we ask you questions about your business and your story, and you simply talk to us about the topic you know best!
This is an easy format and great starter video because your nerves will fade, and your passion and expertise will naturally start to shine through. It’s as simple as talking about the things you know best to two smiling faces behind the camera. All the rest – editing, storytelling, etc. – is up to us. No on-camera experience needed!
We strongly recommend this for anyone who wants to establish their personal brand on video, as well as people who “go blank” when the camera starts rolling. You don’t need to remember anything for this video style. We’ll take the lead by asking you questions that bring out the best of you and your brand. That’s how you develop confidence on camera.
Want to see how it’s done? Check out this example from Ta-Ta Towels!
2. Interview With Guest Style
If you don’t feel quite ready to jump in front of the camera and share your expertise, a great baby step is to invite someone else to share the screen with you. It takes the pressure off of you, so you don’t feel like you have to carry the whole show by yourself. It also feels more natural when you can have a conversation with someone you trust.
This is a great format for teams to use because you can share the spotlight, showcase your employees and demonstrate that you work well together. Collaboration also encourages interesting points of view, and you can cover a wider breadth of information.
We strongly recommend this video style for anyone who doesn’t like to be the center of attention or anyone who shines in a one-on-one setting. It’s also an excellent choice if your goal is to expand your audience because you can use this style to bring a power partner into the conversation. Then, when they share your video, you’re getting exposure to their audience, as well as sharing the benefit of your audience. Put a guest in the “expert’s chair” as a meaningful thank you! Then you can both build confidence on camera together.
Want to see how it’s done? Check out this example from the Santa Clarita Valley Economic Development Corporation featuring John Shaffery of Poole, Shaffery & Koegle, LLP.
3. Teleprompter Style
If you’re the type of person who feels most confident with a prepared and written script, then the teleprompter may be your new best friend. We’ve seen clients absolutely rock this process – even on their first try!
Here’s how it works. You prepare a script in advance. We load it on the teleprompter upon your arrival. We’ll spend a few minutes practicing to find the perfect reading speed for you. And then we start rolling! You can focus on your delivery, rather than finding the right words. It’s a win-win for anyone who’s confident in their reading skills.
We strongly recommend this style for anyone who really fears video or public speaking. It cuts down on the on-camera pressure and allows you to focus on breathing, relaxing and being yourself. You don’t need to waste time second-guessing your words, and you have more control over your brand.
Want to see how it’s done? Check out this example featuring Melanie Meyer of Thrivent Financial.
4. Voiceover Style
If your on-camera fears are primarily appearance-based, this might be your favorite starter video of all time. A Voiceover Style video requires only your voice – or even the voice of a professional! Write the script, find the right voice to record it, and choose the visuals that will go best with your message. You could bring in photography, graphics or even other video of clips.
This is a great format for short, bite-sized branding content, and it makes for a fantastic commercial. These are also perfect for social media content, especially social media ads. You wouldn’t want to use this style for longer, more in-depth videos because there won’t be a wide enough variety of shots to keep people engaged. But if branding is your goal, then this is the way to go.
We strongly recommend this style of video for anyone who feels confident speaking to a crowd but less confident in front of a mirror. Start with a voiceover video and see the power of video marketing first-hand. Then you might be ready to take the next step once you see what kind of a difference it can make for your business.
Want to see how it’s done? Check out this example featuring Amanda Benson-Tilch of Ask Amanda Small Business Solutions.
5. Testimonial Style
Are you ready for the easiest marketing video for camera-averse business owners? Meet the testimonial video – a powerful marketing piece that doesn’t require you to step in front of the camera in order to promote your brand. Instead of doing the talking, ask your happiest clients to do the marketing for you by sharing a testimonial on camera.
This is a great format for anyone who isn’t quite ready to step in front of the camera but knows they need to create video marketing to stay relevant in their market. It’s also a very powerful option because having others tout your brand is a very convincing way of getting your unique value out there.
However, there’s a catch here. If you’re going to ask your clients to step in front of the camera, you better be prepared to take the leap as soon as you’re ready. This is not a cop-out for video – but rather the easiest first step in a long-term relationship with video marketing. It’s your opportunity to develop confidence on camera slowly and over time.
Want to see how it’s done? Check out this example featuring the clients of Christine Gonzales Insurance Agency.
About Our Quality Video Marketing in Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Brian Schlick
Starting as an onboard Princess Cruises videographer, Brian quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots Santa Clarita video for small businesses, as well as the Signature SchlickArt Experience.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.