When was the last time you got headshots in Santa Clarita? If you need a little something extra to catch your audience’s attention, it may be time for a refresh. 

Marketing is all about getting in front of people, so you can clearly demonstrate your value and become the authority in your market. That way, when your audience is ready to purchase a product or service, they think of you and your brand. 

That’s why, right now, marketing is more important than ever – because you don’t want to be forgotten when business picks back up again. Instead, you want people lined up at the door, waiting to get on your booking list, so you can hit the upswing with momentum. 

When it’s time to make up for lost time, you won’t be sorry that you kept your brand at the forefront. 

What Are Traditional In-Studio Headshots? 

When you think of a traditional, corporate headshot, this is it – only better. In-studio photography allows us to control all elements, from lighting to hair and makeup. It produces the cleanest look, so you can use these images to create cut-outs for your graphic designer, as well. Typically shot from the shoulders or mid-torso up, a traditional headshot focuses on you as your brand and is the most versatile type of image. That’s why we always recommend a traditional in-studio headshot as your foundational piece of marketing photography. If you don’t have any professional images – or your images are outdated – start here. We offer lots of options for the perfect session. 

Why Choose In-Studio Headshots In Santa Clarita?

1. Buzz

Need a little social media boost? When you post a gorgeous new image of yourself, your friends, family and professional community love it. Post one and let the likes and comments roll in. You get a ton of reactions, comments – and a little confidence boost from all the support. Now is the perfect time to post a great headshot and take advantage of the love. After all, let’s recognize the value of positive social media buzz. It’s an opportunity to get your face on a ton of Facebook feeds because the post is getting a lot of engagement. 

Then … WAIT to do it again. Share your next headshot when you’re having a slow month or need a boost in traffic. You never know when all that lovely social praise may come in handy!

2. Differentiate

Your images are one of the most essential elements of your personal brand, and your digital brand is more important than ever right now – because it gives you the opportunity to differentiate yourself from your competitors. Right off the bat, having a presence in the first place puts you ahead of all the others who don’t. But it also separates you from those who do exist online. If your competitor’s main selling point is speedy delivery, for example, then you have the opportunity to become the local expert in your market who delivers quality. It allows you to carve out your corner of the market, so you can hone in on the clients who like the way you do business.

3. Nurture

Maybe you already have a solid brand and good engagement, but it still feels like a long journey from “new prospect” to “closed sale.” Well, new images might be a great way of capturing audience attention (our brains process visuals 60,000 times faster than text) – but more importantly, we retain 80% of visual content, compared to 20% of written content. Not only are visuals the first thing your audience sees about your business, but it’s most likely the last thing your audience will remember, as well. That’s why the right visuals can really help make that connection from a social media follower to a digital customer. 

 

5 Different Ways To Use In-Studio Headshots

The options are endless with traditional in-studio portraiture. But if we had to choose, here are our 5 favorite ways to use a brand-new headshot.

1. Website

Personalized, professional photography should make up the bulk of the images on your website. As your digital storefront, it deserves the best window dressings you can possibly dream up. And the most important of all those images is your headshot. With a free and simple-to-use graphic design tool like Canva, you can even turn your headshot into a banner for the top of your website, or add your logo!

2. Offers

In terms of putting your best foot forward, there’s no opportunity more important than your offer. For you, that may look like a landing page, email blast, direct mail postcard, business card or something else. However you invest in your marketing, a professional headshot adds credibility, branding and personality.

3. Press

There are lots of exciting reasons to be asked for a headshot, so when you get that request, you want to be able to provide a headshot that’s worthy of your brand. Some of those opportunities include: media interviews, speaking opportunities, podcast guest spots, nonprofit sponsorships and more. Any time someone wants to feature you, they’re going to ask for this vital piece of visual marketing. Be prepared.

4. Branding Images 

One of the easiest ways to stay top of mind is with a strong digital brand. Most of the content out there isn’t original, personalized or clearly and beautifully branded. If you want to stand out, take the extra step to brand your images. It could make all the difference. BONUS: We’re temporarily offering a collection of customized personal branding images using your SchlickArt Professional Portraits, Cityscapes and Lifestyle Marketing.

5. Webinars 

Zoom has quickly become a regular part of life, and along with it, many other types of social communication are moving online, too. Many events that would normally be held in conference rooms, board rooms and ballrooms are now being held online. In the business world, it’s been all about the webinar – and we love it. It’s a safe and easy way to bring people together for meaningful discussion. And it’s exactly the place where you want to shine with a professional headshot. Since we’re currently defining the expectations for online networking, it could make all the difference! 

Why Choose In-Studio Headshots By SchlickArt?

Our most classic and versatile session, in-studio professional portraiture is perfect for pretty much any need. You can dress it up or dress it down, and you have complete control of your look in a studio setting. Here are a few things to keep in mind about our classic SchlickArt Professional Portrait Session:

• We take the time to create a headshot photography experience — we don’t just point, shoot and send you on your way. We pay attention to you, your needs and your business.
• We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression. 
• Each session includes custom posing instruction, so you can tell the story of your brand in a single image.
• We have a wide variety of different color backdrops and patterns available to match your branding.
• The turnaround time is 10-14 business days, to receive your fully retouched and sized images.

Learn More: SchlickArt Professional Portrait Sessions

Visual Marketing In Santa Clarita 

At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help! 

About Lindsay’s Photography for Women

With the mind of a businesswoman and the heart of an adventurer, Lindsay began to conceive of a different kind of Santa Clarita photography business. In her vision, stepping in front of the camera could be an empowering experience that gave her clients more than just a photograph — it would give people a new way of seeing themselves. With an eye for seeing the beauty in life and in others, Lindsay could use the camera to spread beauty.

About SchlickArt Photography and Video

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.