How to freshen up your digital storefront with outdoor marketing photography in Santa Clarita.
For the past few months, most customer interaction has been limited to the screen – social media, websites, webinars, Zoom calls and other popular forms of communication technology.
And our feeds are feeling it. If it seems like you’re using the same photos over and over again – or you just don’t know what to post – consider outdoor lifestyle photography shot in your own backyard.
Fresh, bright portraits of you, set against familiar Santa Clarita locations, are interesting and attention-grabbing.
What’s Outdoor Marketing Photography?
It’s pretty much like it sounds: images of you and your team, shot in recognizable locations around Santa Clarita. These images should capture different expressions, poses, crops, backgrounds, locations and wardrobe choices. The more variety, the better. Digital marketing demands more visual content than ever, so you’ll want to get the most diversity from your shoot as possible.
Why Choose Outdoor Marketing Photography?
Images that depict you, your team or your office are immediately interesting to people because it sets the image apart from so much other content: stock images, ads and text. Right away, your image signals to the viewer that your content is posted by a real person, someone they know. It’s not part of the white noise.
You’ve caught their attention; now it’s about keeping it. The next thing your audience will notice is that they recognize the background, too. It’s like watching a movie or TV show and suddenly realizing a shot was filmed in your hometown. You feel connected to it simply because it hits closer to home. So you take in the messaging in the photograph, then you venture down to the caption.
Here’s your opportunity to connect and capture. It doesn’t take much. Just an honest voice, a solid point and a concise delivery. Spend a moment or two brainstorming. Decide on a purpose. Then speak from the heart. And don’t forget to give it a proofread before hitting publish. (#becauseAutocorrect)
5 Different Ways To Use Outdoor Marketing Photography
Here are 5 different platforms that are perfect for outdoor lifestyle photography, and how best to use them for your messaging.
They say your website is your digital storefront, and more customers are visiting digitally than ever before. So it’s time to spruce up your storefront display! Local marketing photography is beautiful on the homepage of a Santa Clarita small business website. It shows the company is invested in the community and proud to serve the SCV.
2. Social Media
There’s always room for fresh content on social media. Need some fresh content to shake things up? Try taking wide shots with a lot of open space to either side of you. Then use that open space for text and create a social media quote card, or meme. You can make the image black and white, crop it differently, or add cute designs to make images feel fresh all over again. But if your images are feeling overused, consider getting some new ones to create a fresh wave of excitement around your content.
3. Newsletter Images
If you haven’t been sending out email blasts to your contacts, you absolutely should be. Some people have more time right now. Others are looking for new information. But everyone’s looking at email right now. Choose a message that’s timely, and put together a quick newsletter. Use your outdoor marketing photography as an eye-catching email banner, and don’t forget a call to action.
4. Blog Headers
For the messages that need a little more space to breathe, a blog is a great option. It can correct common misconceptions about your industry or brand. It can communicate the ways in which you add value that people don’t often realize. And it can help your website become more easily searchable on Google! All good blogs start with an eye-catching, engaging header image. So pick an expression that suits your message, and dive in! Once you publish, you have fresh content to share on social, too.
5. Direct Mail
Maybe your audience isn’t primarily on digital spaces. Maybe print marketing works better for you. Well, there’s nothing that works better with print marketing than beautiful, light and bright outdoor lifestyle photography shot in your own hometown. It lets people meet you and instantly see you as a neighbor and local expert. Plus, outdoor headshots are so beautiful when printed!
About SchlickArt’s Outdoor Marketing Photography
Build on your visual content by taking some incredible professional portraits with Santa Clarita as your backdrop. We shoot at a couple different iconic locations, such as Westfield Valencia Town Center and Downtown Newhall, as well as outside your business location.
Shooting outdoor headshots in Santa Clarita gives you the opportunity to capture a fresh take on your headshots or professional portraits — with the added benefit of being branded in your community. It sends the message that you are the local expert, even to those potential clients who don’t know you yet.
Learn More: SchlickArt Cityscapes Professional Portraits Session
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.