How To Choose The Right Photo For Your Post, choose the right photo, choose the right photo for your post, choose a photo to post, choose the right photo to post, marketing photography santa clarita, marketing photography scv, marketing photography los angeles, marketing photography la

How To Choose The Right Photo For Your Post

Kirsten QuinnHeadshots, Professional Portrait, Visual branding, Visual Marketing

Don’t know what to post? Here’s an easy approach to help you choose the right photo for your post. 

How To Choose The Right Photo For Your Post, choose the right photo, choose the right photo for your post, choose a photo to post, choose the right photo to post, marketing photography santa clarita, marketing photography scv, marketing photography los angeles, marketing photography la

Some days creating content for your brand feels effortless. 

You know exactly what you want to say, you have the photo all picked out, and even the wifi speed seems to be working in your favor. 

You hit post, and the engagement starts rolling in. 

Jackpot

Other days (most days) creating content feels like a dreaded task that takes way more time and brain power than is worth the effort. 

Except it’s absolutely worth the effort. 

That’s why the solution is to make the process as automatic as possible. 

If you put the prep work in up front, making choices when it’s actually time to post becomes so much easier. 

Here’s a quick and easy guide to help you figure out the goal of your post and choose the right photo to help you accomplish that goal. 

Images Have Power

How To Choose The Right Photo For Your Post, choose the right photo, choose the right photo for your post, choose a photo to post, choose the right photo to post, marketing photography santa clarita, marketing photography scv, marketing photography los angeles, marketing photography la There’s a reason people say a picture is worth 1,000 words: Images speak their own subtle language. They also convey messages faster than words alone. 

More importantly, they help content stand out in an online world that’s densely populated with content. In fact, a 2013 study by MDG Advertising showed that content with compelling images averages 94 percent more total views than content without. 

Compelling images effectively grab attention and hold onto it, making your content more memorable in the process. 

“Text and oral presentations are not just slightly less efficient than pictures for retaining certain types of information; they are much less efficient,” explains John Medina in Brain Rules. “If information is presented orally, people remember about 10 percent.” 

Words and images are processed in different parts of the brain, so adding images engages your audience’s brain on a deeper level. 

The Four Goals Of Marketing Images

“The best images add meaning to the words you’ve written: they convey emotion, evoke an atmosphere, and communicate opinions. All this without words!” writes Pamela Wilson in Master Content Marketing

It seems like a tall order, but it’s totally doable! The first step is knowing your goal before you get started. When you’re creating each piece of content, start by asking what you want to accomplish with the image and what effect you would like it to have. 

According to Wilson, there are four main goals for marketing photography: 

  • Entertain: these images provoke smiles and spread goodwill
  • Educate: these images share information and build authority
  • Provoke: these images surprise and prompt an action
  • Inspire: these images evoke emotion, encourage, or uplift the viewer

By knowing your goal, you can choose the right image to communicate your specific marketing message. Plus it makes it easier to create content quickly and decisively because you can get through each step without the guesswork. 

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Entertaining Images

How To Choose The Right Photo For Your Post, choose the right photo, choose the right photo for your post, choose a photo to post, choose the right photo to post, marketing photography santa clarita, marketing photography scv, marketing photography los angeles, marketing photography laWhen it comes to marketing, entertaining images are a great way to attract and warm up new viewers. They draw in new eyes and help generate new leads for your upcoming campaigns or launches. In the realm of marketing, entertaining images are the secret sauce that transforms mundane messages into memorable moments, fostering a sense of connection and camaraderie with your audience. Entertaining content adds depth and variety to your visual brand so your audience feels not just informed but delighted—a key ingredient in forging lasting relationships and fostering brand loyalty.

To create entertaining marketing photography, we suggest lifestyle marketing shoots, on-location shoots, and candids from your daily life. Lifestyle marketing photography captures a more personal side of you, and on-location shoots show your audience what you do in your free time. And if you need to up the entertainment factor in any type of photography, opt for professional quality. A visually beautiful image is always entertaining to look at, especially if it shows you living your best life. 

How To Choose The Right Photo For Your Post, choose the right photo, choose the right photo for your post, choose a photo to post, choose the right photo to post, marketing photography santa clarita, marketing photography scv, marketing photography los angeles, marketing photography la

Educational Images

Educational images are a staple in modern marketing, especially if you have a service-based brand. You have to showcase and demonstrate your expertise if you want to build trust with a new and expanding audience. Informational or educational content is the easiest, and often most compelling, way to do that. 

While you might initially think it’s difficult to create educational images, you can do wonders with Canva. Sometimes the easiest way to pair a compelling image with a compelling message is to simply add text over the top of the image. It’s an excellent way to grab attention while also providing more education in the caption. All you have to do is create portraits with blank space within the frame to make room for text. (Did we mention that’s a specialty of ours?) Process shots, or images that capture your team at work, are also very educational. 

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Provoking Images 

How To Choose The Right Photo For Your Post, choose the right photo, choose the right photo for your post, choose a photo to post, choose the right photo to post, marketing photography santa clarita, marketing photography scv, marketing photography los angeles, marketing photography laProvoking images surprise your audience enough to capture their attention and, if you’re really good, prompt a desired action. Maybe they like your post, follow your account, or click the link in your bio to sign up for your newsletter. They stop the scroll and help direct your audience toward the next desired step. 

Provoking images don’t need to be over-the-top to elicit the desired reaction. They just have to be intentional. For example, an uncommon expression or pose can be enough to stop the scroll in a long feed of smiles and typical hand-on-the-hip poses. Bold color palettes are another great way to surprise the eye. Adding a message of urgency to your image with some compelling copy is another way to grab attention or call your audience to action. You can also create images that capture your audience’s specific pain points. (Not sure how to create these images? Ask us during your next pre-session consultation!) 

How To Choose The Right Photo For Your Post, choose the right photo, choose the right photo for your post, choose a photo to post, choose the right photo to post, marketing photography santa clarita, marketing photography scv, marketing photography los angeles, marketing photography la

Inspiring Images 

How To Choose The Right Photo For Your Post, choose the right photo, choose the right photo for your post, choose a photo to post, choose the right photo to post, marketing photography santa clarita, marketing photography scv, marketing photography los angeles, marketing photography laOftentimes the days feel long, the news is depressing, and when we open our social media apps, we’re looking for an escape from all the demands of our everyday lives. We’re looking for a little inspiration. Heart-warming or uplifting content is one of the most compelling and effective ways to connect with people. It brings people together with positivity in a world where there are far too many opportunities to see the negative. 

When creating inspiring content, first and foremost, it has to be genuine. You have to put some heart into it if you want them to feel anything from it. For inspiring content, think of topics that are important to you personally. Lifestyle marketing photography is great for this purpose. But also consider photographing yourself as you engage in activities that mean something to you, such as community events, local causes, or ways you give back through your business. Try to capture the ways you help people on camera, in business or after the office is closed, if you want to make a genuine connection with your audience that really lasts.

Marketing Photography in Santa Clarita

When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.

About SchlickArt 

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.