Video marketing doesn’t have to be hard – or scary. Here’s how we make video marketing easy at SchlickArt Studios.
As creative professionals and visual marketers, we spend most of our time behind the camera, so we understand just how scary it can feel when it’s your turn to be in front of the camera.
Even if you are a professional speaker or lead a team of 50, the camera lens can be an intimidating experience for anyone.
In fact, we’ve seen some of the most well-respected, accomplished local leaders and business owners get visibly nervous when it came time to walk on set.
But no matter how nervous they are when they walk in, when they walk out of SchlickArt Studios, they’ve discovered a new sense of confidence that translates on camera … and in real life.
Why is this the experience for SchlickArt clients?
Because we know, personally, how scary it can be – and that’s why every aspect of our sessions is designed to make you as comfortable, confident and happy as possible.
We’d even go as far as to say: We can make you love the way you look on camera.
5 Ways We Make Video Marketing Easy At SchlickArt Studios
There’s a lot that goes into a good marketing video. You have to consider your goals, platforms, story, script, wardrobe, graphics and more. At SchlickArt, we walk you through every step of the process, taking the time to answer all your questions and even discuss aspects of production that you may not have considered yet.
Starting from the top, we’ll help you solidify your vision before we even start. We’ll help you define the purpose of your video, determine the marketing goals you hope to achieve, figure out how best to use your videos online, map out a video plan over time and more.
Most importantly, we make sure you’re telling a powerful, engaging story that will stand out and capture the attention of the right audience.
Once you have a clear picture of what you’re creating, how you’re creating it and why – it’s time to start production! From the minute you walk into the studio, we do everything we can to help you feel calm, confident and excited to create marketing content that looks and feels like you on your very best day.
That means we provide an on-set producer who will help coach you through everything. Before we even get started, we’ll pose you from head to toe, so you know exactly how to stand, what to do with your hands, where to look and how to gesture naturally in frame.
We even walk you through the content. That means we can review your script, set the teleprompter to your natural speaking speed, help you figure out the right words if you get stuck, and make sure you wrap up with a powerful call to action that supports your marketing goals.
Whether you have zero on-camera experience or require an industry expert, SchlickArt sessions are designed to produce excellent content through an experience that’s easy and – dare we say – fun.
3. Expert Eye
One of the benefits of having a producer who’s also a professional photographer is her expert eye. As visual marketing professionals, we’re trained to see every detail, from a hair out of place to the way your dress shirt falls against the body. We’ll help you pick out your wardrobe, advise you on color choices, make suggestions to match your brand, and help you with hair and makeup questions. We’ll make sure you look like you on your very best day.
4. No Time Constraints
In order to relax and actually have fun while creating your content, we know that a ticking clock isn’t going to make things easier. That’s why we place no time constraints on your video session, and we will never nickel-and-dime you over time. We want to help you create the best product possible, and that’s why we don’t want to rush the process.
That being said, we always do our very best to match your timeline. That means, if you’re extremely busy and on a tight schedule, our streamlined process will get you in and out of the studio in no time – without sacrificing quality.
Our entire video line is designed with executives and professionals in mind. Whether you need to slow down and make it perfect – or create content as efficiently as possible – we’re here to make it happen.
5. Full Editing
Once your shoot is finished, we work our magic in post-production, providing full professional editing services that put your mind at ease. We can take out all the “ums” and “ahs” and make you sound your very best. We also include a round of revisions, so you have the option to take out anything that you don’t like.
Most importantly, full editing services means you don’t have to get it right the first time. You have as many takes as you need – whether it’s one or 10. We also offer an interview-style process, during which we ask you questions about your business, and all you have to do is answer them. Then, we can edit your responses into a compelling story that captivates your audience and clearly gets your message across.
About Our Quality Video Marketing in Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Brian Schlick
Starting as an onboard Princess Cruises videographer, Brian quickly climbed the ladder at the company’s headquarters in Santa Clarita. Over the course of 13 years, he moved from video editor for onboard content to supervise Princess’ onboard video teams, managing 17 total ships. The vast exposure to crafting all different kinds of video content allowed Brian to hone his ability to tell stories through compelling, engaging visuals. Today Brian shoots Santa Clarita video for small businesses, as well as the Signature SchlickArt Experience.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.