What’s it take to build a small business from the ground up? Join us as we celebrate the 10-year evolution of SchlickArt Photography & Video.
It all started with a crazy idea in a tiny one-bedroom apartment, but 10 years later, SchlickArt has transformed into a full-scale media production with a boutique studio space, a tight-knit team and still room to grow.
“When you look ahead at the future – and you have all these big plans and long-term goals – it can seem really difficult or intimidating or scary. You might even have moments where you wonder if you’ll ever get there,” Lindsay shared. “But when you stop and take a moment to look back at how much you’ve actually achieved, it reminds you what you’re capable of. You can see how far you’ve come … and how far you can still go.”
As the Schlicks look back on how they got to this special milestone, one thing is clear.
“I can definitely see all the crazy ideas and new launches that led us to 10 years, but more importantly, I can see that those were all moments when our clients, friends and community came out to support us – every time,” Brian said. “That’s how we got here, and we’re just so thankful that you decided to do this with us, to support us and our growth over the years. It really means everything to us.”
Join us in celebrating the 10-year business journey of SchlickArt Photography & Video.
10 Years Of SchlickArt Photography & Video
Lindsay had worked in women’s glamour photography long enough to notice that the kind of photography experiences available to models were not available to real women. It was March 12, 2012 when Lindsay decided to change that. She didn’t know just how far this business idea would take her, but from the very beginning she did know that her photography studio would be different – it would cater to real women in an entirely new way.
Brian knew she was onto something, and even though he was working full-time at Princess Cruises, they quickly realized his video skills would play an important role, too. From the very beginning, they offered SchlickArt Pampering Days, a signature photo-video legacy session designed to help women see the magnitude of their own beauty inside and out.
In 2013, Lindsay was recognized at the SCV Leadership Awards for her Community Spirit, and she wrapped up the year with an SCV 40 Under Forty Award – an honor that would mark a turning point in the early years of their business.
To this day, the Schlicks express gratitude for the support the Jaycees showed their fledgling business from the very beginning. The young professionals and business owners that joined the Jaycees not only became their mentors and power partners – but also their friends. By their third year in business, the Schlicks were not only planting professional roots in the community, but learning to make Santa Clarita feel like home.
In fact, they now had enough business to justify more space! Finally, the Schlicks decided to move from their one-bedroom apartment to a two-bedroom, where they could dedicate a room to boudoir in their home studio. Every day, the Schlicks would wake up and reconfigure their living room into a photography studio, moving furniture and setting up backdrops to create a luxury experience every time they invited a client into their home. They could feel the momentum building, and they knew they just had to keep going.
While Brian worked at Princess Cruises by day, he came home and edited video at night. On the weekends, they scheduled video shoots and met with potential clients. Fortunately, the community’s interest in business video was so enthusiastic it surprised even them. They’d tapped into a local need, and together, they were accomplishing so much more than either one of them could alone.
From a community standpoint, they knew it was time to give back to the organization that had supported them since the beginning. Lindsay decided to co-chair JCI’s 40 Under Forty event alongside Alex Hafizi, and together they poured everything into making the annual awards gala one for the books.
From a personal standpoint, the Schlicks had stumbled upon a dream house in Valencia that they thought was way out of their league. But with a little help from their friends and colleagues, they realized that particular dream was about to become a reality. Lindsay and Brian bought their first home, and they dedicated the entire downstairs to a beautiful home studio.
The community recognized this spectacular year, too. SchlickArt won the Rising Star Award from VIA, and Lindsay was nominated for SCV Woman of the Year for her work on the 40 Under Forty Gala in 2017.
However, there was another important milestone this year, when they hired their first Junior Photographer, Sonja Gilhuys. The minute they met Sonja, Lindsay and Brian knew she would be the perfect fit. As a mom and budding photographer, Sonja’s passion was family photography, and she wanted to help SchlickArt launch a new outdoor family session that they’d never offered before. It seemed like everything was growing according to plan.
In typical SchlickArt style, the Schlicks did not let the shutdown slow them down. Instead, they pivoted their business model to focus on graphics and editing, and they started a passion project to lift the community’s spirits. Hosted in partnership with the SCV Chamber of Commerce, The 12 Months of Quarantine Charity Photography Exhibit captured scenes from families and businesses as they embraced the “new normal” with courage, determination and a little bit of humor. Throughout the year, Lindsay and Brian went to outdoor locations to safely shoot images that wouldn’t be seen until the city reopened in 2021.
Noticing another local need in the business community, they launched an entirely new line of media, SchlickArt Video Podcast Productions, and produced the first season of The Ask Amanda Show, which is now completing its second season.
From a community standpoint, The 12 Months of Quarantine Charity Photography Exhibit opened at Westfield Valencia Town Center, and they were able to donate over $5,000 to local charities. Investing more deeply in the community, the Schlicks also took the helm of multiple Chamber Councils – Lindsay leading NextSCV and the Empowered Women Network, while Brian led the Small Business Council for the second consecutive year.
As for the rest, you’ll just have to wait and see!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.