This one step will take your one-minute commercial to the next level by increasing your exposure and your revenue.
No matter what you do for work or business, everyone inevitably ends up developing an elevator pitch — whether intentionally, or out of sheer habit from answering the “What do you do?” question 1,000 times.
You can call it an elevator pitch or a one-minute commercial, but regardless of what you call it, you’ve practiced, probably hundreds or thousands of times, the same standard responses to common questions about you and your business.
And by now, you’ve got it down. It’s second nature. Autopilot. Easy-peasy.
You can confidently tell people who you are, what you do, and why you do it better than the guy standing next to you.
So why, when we place a camera lens in front of you, do you forget your lines and maybe even panic a little?
And, hey, there’s no judgement here. It’s something we all go through — even the colleagues you see on Facebook who seem to have it down perfectly.
We’ve all stood there staring at a camera with a blank mind at some point.
We’ve all started in that place of fear.
But the place you want to get to is the one where you can move through the moment of paralyzing fear — and still produce a damn-good, on-camera elevator pitch.
Why? Because it’s good for your business.
How To Take Your One-Minute Commercial To The Next Level
Before video marketing, your one-minute commercial would only get as much exposure as the people who stood in front of you. Unless you had the budget for a TV commercial, your pitch would only go as far as the number of bodies you could get yourself in front of on a daily basis.
Without video, getting your pitch in front of people is time-consuming and limited — at best.
With video, however, the reach of your one-minute commercial is limitless. In fact, with video, you can be pitching people you’ve never met while you sleep.
It’s like hiring a salesperson or creating a clone of yourself — all those crazy dreams you’ve had when the days felt too short and the mountains too high to climb.
Video is the easiest, simplest way to exponentially increase your exposure simply by marketing differently.
And you already know how to do it. All you have to do is say your one-minute commercial to a camera lens.
3 Ways Video Uplevels Your One-minute Commercial
While the statistics about video marketing are seemingly endless, here are a few we pay attention to the most when it comes to marketing a local small business.
You get more eyes on your business.
Besides the fact that your one-minute commercial could live online for people to watch — even when you’re not around — the allure of video seems to be contagious, as well, which is exactly what you want your marketing to be.
For example, social media videos generate 12 times more shares than text and images combined.
Video is contagious. It makes you want to share with your friends. And in terms of marketing, what’s better than that?
Your audience prefers watching video.
If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text, according to a HubSpot study from 2018.
Video is the advertising form of choice for your audience. Sure, it may not be your favorite choice — because it puts you in front of the camera. But it’s your audience’s first choice when it comes to messaging, and that’s more important.
So next time you want to get your one-minute commercial out in front of people, deliver it in a form that excites and engages people better than any other form of digital advertising.
It makes more money.
Businesses that use video grow revenue 49% faster than non-video users, according to WordStream. But when you break it down, there are a number of reasons that could contribute to a higher ROI.
For example, 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month, according to Animoto.
Video on a landing page can increase conversions by 80% or more, according to WordStream, and the average website visitor spends 88% more time on your website when there’s video to watch.
So not only does video give you more exposure to a more enthusiastic audience, but it also translates into dollars.
So How Can Your Business Capitalize On Video?
Now, just because you see the value in video doesn’t necessarily mean you’re ready to jump in and start shooting, and we get that.
In the beginning, it’s more about finding the right video solution that will work for your business.
That’s why we created a Custom Video Subscription, which allows you to be in control of what you create on camera.
Plus, as with all of our video products, we provide all the education, coaching and feedback you’ll need to move through the fear and rock your one-minute commercial.
The SchlickArt Custom Video Subscription
Our Custom Video Subscription is designed to give you consistent access to a video production team that can guide you through the process of learning to be on camera, at your pace and according to your vision.
In one monthly shoot, SchlickArt will guide you through the production of four videos, so you can share video on a weekly basis, alongside your blogs, email newsletters and other weekly marketing practices.
You pick the location for the shoot, and we bring the equipment and expertise. We’ll work with you and your vision to make sure it’s executed in a way that delivers excellent lighting, clean audio and stunning visuals.
Next, we work on your message, and you have choices here, too. You can either speak directly to the camera with a well-rehearsed script, or we can interview you to draw out the message you’re looking for — and then edit a story-driven video that felt as easy as talking to a friend.
Regardless of the approach you choose, we’ll work with you throughout the entire process to make sure your message is on point for your marketing goals. We’ll help you brainstorm your call to action or coach you on the delivery of your contact information.
From start to finish, we’ll help you bring your vision to life as painlessly and efficiently as possible.
For more details about our Custom Video Subscription, check out this blog.
About Brian’s Santa Clarita Video
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Our Santa Clarita Business Videos
SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story is the best way to build your brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.