So you got new headshots?! Here’s how to maximize the marketing power of your new headshots and get the most out of your investment.
Getting new headshots can feel like getting a new dress or having a great hair day.
When it’s done right, it’s a confidence-boosting experience that reminds you exactly how beautiful and capable you really are.
And when you finally receive those fully retouched, final images in your inbox, you naturally want to share them with the world.
From a marketing standpoint, however, that may not be the wisest use of your new images.
In fact, we have a few tips to help you maximize the impact of your headshots on your marketing.
Here’s how you can get started with some marketing magic once you receive your new headshots.
How To Maximize The Marketing Power Of Your New Headshots
1. Don’t Post Them!
Now, this might seem counterintuitive – but just hear us out. Don’t post your new images just yet.
You see, when you post a new headshot of you looking your very best and happiest, all of your friends and clients and colleagues are going to cheer you on. They’re going to leave you encouraging comments, and send you lots of digital love.
It’s something to celebrate online … and it makes people remember you.
And that’s exactly why it’s so important to hold off on posting them all immediately. If you post all your images at once, then that special moment happens once.
On the other hand, if you post them slowly and strategically over time, you can create these moments of digital “buzz” when you need them most.
Think of your images as your “marketing real estate” – you don’t want to waste them all in one go.
2. Download & Store Your Images
Now that you’ve avoided the most common pitfall of getting new marketing photography, the next thing you want to do is download all your new images and store them securely.
At SchlickArt, we send you a secure Dropbox link, where you can download your images in two different file sizes – low-resolution for web, and high-resolution for print materials. Each image will also be cropped three ways: headshot, square and full-length.
The first thing you want to do is follow the instructions to download all your images as soon as you receive them. (We keep them on file for up to a year, but it’s important to have your own copies.)
Then you’ll want to store them properly, possibly even in two different locations. For example, you can store them in a secure folder on the cloud, Google Drive or Dropbox. Then you can also download them onto a flash drive or backup hard drive, and keep it in your office.
3. Create A Plan
Once you’ve got all your images stored securely, it’s time to create a plan for how you want to use your new marketing images for maximum impact. Keeping in mind that you want to spread out your postings, you’ll want to post them strategically over time.
For example, let’s say you have a big launch or promotion coming up. You want to be on your audience’s radar, and you need a non-business reason to generate some online buzz. Posting a new image with an inspirational quote or a personal message is a great way of showing people who you are – so they get to know, like and trust you more before you make an ask.
In fact, your plan can even be as simple as posting one new image a month or quarter. For example, if you bought 12 images, then you can plan to post one new image each month.
Regardless of how detailed you get with your plan, we simply suggest that you have one in mind. After all, you invested your time and resources into these images so they could support your marketing goals. Make sure, once you receive them, you’ve considered how you want to do that.
4. Maximize Your Use
To help you get the most of your images and your marketing plan, it’s helpful to know all the different ways you can use them to create engaging marketing materials.
Here are a few examples to get you started:
- Extend the image and add a quote for a fun social media post
- Create branded banners for the top of your email newsletter or blog
- Add your image to your email signature to associate your face with the brand
- Personalize your print flyers by adding your photo and an “about me” section
- Update the images on your website to capture new eyes and keep users engaged
5. Post Your First Image!
Now that you’ve avoided the number one pitfall of marketing photography and created a plan for your images, it’s time to have a little fun!
It’s time to post your first image!
Choose one that really feels like you, and then decide what purpose you want to give it. Maybe you just want to attach an inspiring quote or share a quick personal message. Sometimes that’s all it takes to make a big splash.
Pick one that really resonates, and then feel the love as your online community celebrates how great you look when you feel confident enough to simply be you.
It’s time to feel the love! Enjoy it!
Marketing Photography in Santa Clarita
When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.
Visual Marketing In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why we do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.