I’m Tired and Throwing a Tantrum

“Yesterday, I caught myself staring at my computer, dead in the eyes, muttering, ‘I just can’t do this again!’ 

I had hit that all-too-familiar wall—the one where your brain is done, your creativity is fried, and even opening Canva feels like a personal attack. Honestly? I wanted to throw my laptop across the room and dramatically declare that I’m done with marketing forever.

Because sometimes, it really is too much. The pressure. The pace. The expectation to show up and deliver day after day. It wears on even the most passionate marketer.

And when I’m the one overseeing the entire effort—building the brand, managing the team, or just trying to get content out the door—that weight really starts to feel incredibly heavy. 

I’m doing it all: video content, blogs, reels, newsletters, digital campaigns, client retention, branding, community outreach, partnerships … the list goes on.

And while marketing is supposed to be about strategy and innovation, too often it turns into a never-ending checklist of content just to keep the wheels spinning. 

When everything’s on my plate, it’s easy to lose momentum—not because I’m doing anything wrong, but because no one can do it all alone.”

– my friend, Sarah

For The Director Who’s Leading It All

Lifestyle Marketing Photography Produced for Tracy Tofte

If you’re a Marketing Director or VP, you’re likely the one carrying the full weight of the company’s marketing efforts—from big-picture strategy to daily execution. You’re tasked with driving visibility, hitting revenue targets, and producing measurable results that justify the company’s investment in marketing.

And often, you’re doing it with a very lean team.

Maybe you have a coordinator who helps manage the daily tasks, or maybe you’re working with a few outside vendors. But at the end of the day, it’s on you to bring it all together—to lead the brand forward and keep the content machine running. 

It’s a lot.

Often, it’s too much for one person. That’s why it can be helpful to have experienced partners who can step in and support one part of your marketing — so you can stay focused on leading the big picture, without having to micromanage every detail or constantly start from scratch.

That’s where we can be most helpful—as your execution partner and strategic collaborator. Our job is to help you meet your goals by acting as strategic partners and professional content creators that produce polished, purposeful and consistent results.

We’ll help you:

• Stay on track with quarterly strategy and planning sessions
• Create high-level content that supports real business objectives
• Keep the brand visible, without burnout
• Bridge the gap between vision and execution
• Support your team, so you don’t have to micromanage

Ultimately, we’re here to help you move out of that reactive, feast-or-famine cycle of marketing and into a new rhythm of sustainable, organic growth—one where your efforts stack over time, your team operates with clarity, and your content is always working toward a measurable result.

Because you shouldn’t have to choose between leading the ship and rowing it.

For The Coordinator Who’s Doing It All

Lifestyle Marketing Photography Produced for Tracy Tofte

If you’re a Marketing Coordinator, Social Media Manager, or Content Creator for your company, then you’re likely wearing all the hats and doing your best to make it all work.

You’re designing graphics, writing captions, scheduling posts, managing engagement, attending events, and repurposing whatever content you can get your hands on—all to keep the brand visible and relevant. You’re juggling a lot and, oftentimes, doing it without a clear roadmap or enough high-quality content to work with. 

We know how isolating and overwhelming that role can feel when you don’t have enough support or a strong strategy to guide your work. Sometimes it can feel like no one really sees the work that goes into every finished post. 

But we see you. We see your hard work. You’re creative, resourceful and constantly moving. 

More importantly, we’re here to help, so you don’t have to keep the ship moving by yourself anymore.

Our role is to make your efforts more effective by giving you the strategy, structure and consistent content you need to build a strong foundation. We’ll help you:

• Make the most of the content you already have
• Build a content calendar that supports your goals
• Create professional photo and video assets you can actually use
• Bring strategic insight to support your existing plans
• Deliver high-quality content that reflects the standard you’re aiming for

We’re not here to change the way you work; we’re here to support you, so your ideas land better, your content performs stronger, and your workload feels a little lighter.

Once you have the right tools and support, your creativity shines, your results speak for themselves, and your company starts to see what marketing can really do.

Help Us Help You

Lifestyle Marketing Photography Produced for SchlickArt

One of the biggest gaps we see is the lack of a cohesive strategy. Content is being produced just to stay active—but it’s not laddering up to bigger goals. That means it’s not converting. It’s not retaining clients. It’s not building the brand.

It’s content for content’s sake.

Our quarterly marketing sessions are designed to shift that. Every three months, we sit down with your team to look at the big picture:
➡️ What are your goals this year?
➡️ Where is the business headed next?
➡️ What needs to happen to move the needle?

From there, we build and manage a plan to make that vision a reality—not just on paper, but in practice.

Through our customized subscriptions, we blend strategy, content creation, and marketing execution into one seamless support system. That means we don’t just give you the plan—we help you execute it. From blogs and videos to photography and social media, we create consistent, high-quality content that moves your strategy forward every month.

But it doesn’t stop there.

We also handle project management for marketing initiatives beyond content creation. Whether you need to refresh your website, develop your brand, produce event collateral, or level up your internal team, we can coordinate with trusted local partners and manage the process from start to finish—so nothing falls through the cracks.

Even when the services you need fall outside of what we provide directly, we help you find the right experts, stay aligned with the strategy, and ensure every piece gets done professionally and on time.

This is more than a content plan. It’s a complete marketing support system designed to help you execute the vision you’re responsible for, without carrying the entire load on your own.

We’re your marketing engineers—here to fill the gaps, manage the moving parts, and help you move the ship forward with confidence.

Marketing Strategy With SchlickArt 

At SchlickArt, we believe the best marketing strategies start with real conversations, honest goals and a deep understanding of your unique business. That’s why our approach to strategy goes far beyond spreadsheets and surface-level planning. We take the time to get to know you—your story, your values and the vision driving your work—so we can craft a plan that not only performs but feels right every step of the way.

Whether you’re scaling your business, launching a new offer or simply ready to take the guesswork out of your content, our strategy services are designed to bring clarity, purpose and momentum to your marketing. From high-level consulting and quarterly planning sessions to detailed content calendars and brand messaging, we offer tailored support that meets you where you are—and grows with you.

If you’re looking for a strategic partner who listens closely, thinks creatively and plans intentionally, we’re here to help. Let’s map out a marketing strategy that reflects your goals, supports your team and tells your story with impact.

About SchlickArt 

SchlickArt, a luxury visual marketing company based in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of authenticity that shines through every camera lens. Built on a philosophy–rather than a product, service or person–SchlickArt has rapidly evolved, meeting fractional CMO, business and strategy planning, professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt. 

Kirsten Quinn

A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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