The One & Only Visual Marketing Plan You’ll Ever Need

March 15, 2019
Kirsten Quinn

Visualize your dream business and get there with The One & Only Visual Marketing Plan You’ll Ever Need.

Visual marketing plan Visual marketing Visual brand Business photos Santa Clarita video Santa Clarita videographer Santa Clarita business video Santa Clarita video marketing Santa Clarita photographer Santa Clarita headshot Santa Clarita photography studio

I bet your business isn’t exactly where you want it to be right now. There’s a gap — however large or small — between where you are and where you want to be.

Why? You could be lacking time, money or resources. You could be up against formidable competition. Or … you could be standing in your own way.

Not to sound funny, but if you can’t clearly see yourself running your dream business, then you don’t have a picture, a roadmap, to show you the way there. And you probably haven’t found the unshakable belief in yourself that is absolutely necessary for reaching the level of greatness I know you demand from yourself. Not yet, at least.

So how do you get there? How do you close the gap?

You start believing that you can. You get brave enough to dream. And you focus on that picture in your mind until it’s so crystal clear you could make a GIF out of it.

Let’s get started.

How To Visualize Your Dream Business

If you want to run your dream business, you have to start dreaming. So let’s take a minute to get lost in the clouds.

I want you to imagine every aspect of the perfect business in your mind: your location, office space, team, role, customers, and revenue. Picture your desk and a typical morning. What kind of lifestyle does your business afford you? What are the values of your company? What kind of impact do you make on the world?

Good. Now lock that picture in your mind. Write it down. Don’t let it slip away.

Next I want you to work backwards. What will it take to get you there? Don’t approach this question with anxiety. Remember to believe in yourself and trust that you have what it takes to make your dream a reality — over time.

So, I’ll ask again: What will it take to get you there?

A message, a platform and a lot of raving fans. It takes marketing. Not the dirty-word kind. The kind that captures your essence, shares your story and brings you joy. The kind that feels like you.

At SchlickArt, that’s exactly what we do every day. We help you capture you, from expression to story. So when we visualized our very own dream business, it looked like doing this ↑ for you. Then, with the very best our knowledge and expertise, we dreamed up our own plan — one we think will help every business close the gap between where they are and where they dream to be.

So, here’s our Dream Visual Marketing Plan.

The One & Only Visual Marketing Plan You’ll Ever Need

This step-by-step visual marketing plan is intended to be followed in order, but you can absolutely move around in whatever way best suits your marketing goals. Also, while we suggest specific uses for each type of visual marketing package, you can use these foundational packages all over your marketing.

  1. Marketing Foundation

Visual marketing plan Visual marketing Visual brand Business photos Santa Clarita video Santa Clarita videographer Santa Clarita business video Santa Clarita video marketing Santa Clarita photographer Santa Clarita headshot Santa Clarita photography studioWhen you first start a business, or whenever you rebrand, you’ll need a basic marketing foundation in order to be taken seriously in the local business community. If you want to attract committed, well-paying clients, then your brand needs to be on the same playing field. In terms of visuals, here’s what we recommend:

What You’ll Need:

  • Traditional In-studio Headshots, Package of 10+
    • Standing Poses
    • Seated Poses
    • Range of Expressions
    • Wardrobe Changes

Use Them For:

  • Business cards
  • Print marketing materials
  • Website
  • And more …

Tips For Envy-worthy Visuals:

  • Think deeply about your personal brand when considering your wardrobe and appearance.
  • Try to show the different sides of yourself. Does your job require you to be friendly and a tough negotiator? Show both sides.
  • Don’t share all your headshots on social media at once! I can’t say this enough. Every time you share a new headshot, you get fresh attention. It’s something new for the eye to see, so people are going to pay attention. Don’t waste 10 opportunities to attract social media attention all at once.
  1. Website

Visual marketing plan Visual marketing Visual brand Business photos Santa Clarita video Santa Clarita videographer Santa Clarita business video Santa Clarita video marketing Santa Clarita photographer Santa Clarita headshot Santa Clarita photography studioYour website is essentially your digital business card, storytelling platform, free consultation and cash register wrapped into one. It’s a pretty big deal. That being said, it’s also a constant work in progress. You don’t need all this content all at once, so don’t panic. Instead, build what you can and focus on updating over time.

What You’ll Need:

  • Business Marketing Shoot, Package of 10+
    • Team Group Shot
    • Executive / Leadership Team Group Shot
    • Office Interior & Exterior
    • Semi-posed Candid Shots
  • Introductory Videos, Package of 3
    • Introduction: What you do, how you do it differently than the competition
    • Out Story / Our Why: The underlying passion and backstory that drives your business
    • Our Services: What it’s like to choose your company

Use Them For:

  • Home Page
  • About Page
  • Services Page

Tips For Envy-worthy Visuals:

  • Choose complimentary solid colors or uniforms for group shots. If you have questions, always bring a few options and ask the photographer.
  • Inform your team, and ask them to clear their work areas the day before a shoot. Being prepared helps keep staff calm and excited.
  • Don’t worry too much about rehearsing lines for a video shoot. Instead, think about a handful of short anecdotes that characterize your business, and consider the main point you want to get across in each video.
  1. Social Media Marketing & Content Creation

Visual marketing plan Visual marketing Visual brand Business photos Santa Clarita video Santa Clarita videographer Santa Clarita business video Santa Clarita video marketing Santa Clarita photographer Santa Clarita headshot Santa Clarita photography studioIf you’ve ever been on social media, you’re familiar with lifestyle marketing — those posed “candids” that are gorgeously lit, fully retouched and dripping in Insta-vibes. The thing is, they’re popular for a reason. They capture a person’s many sides, and they’re usually filled with emotion — happy, dreamy emotion. Lifestyle marketing shoots do their job; they get people excited about what they’re looking at. That’s why they’re perfect for social media and content creation.

What You’ll Need:

  • Lifestyle Marketing / Outdoor Photoshoot, Package of 30+
    • Gorgeous Lighting (preferably natural)
    • Multiple Backdrops
    • Business-related Props
    • Varied Poses & Expressions

Use Them For:

  • Social media profiles, graphics and posts
  • Email banners and content
  • Blogs and blog promotion
  • And more …

Tips For Envy-worthy Visuals:

  • Consider what kind of vibe you want to send your audience. Let that guide the tone, location and wardrobe of the shoot.
  • Be ready to get silly. Sometimes, in the process of capturing you, it helps not to take yourself so seriously.
  • Pull out the parts of you that are unique, quirky and completely original. Do you constantly get caught with a pen behind your ear? Then bring one to your shoot! Maybe you have a Star Wars mug you can’t live without. Set it on your desk or pose with it in your hands. Go full you.
  1. Email Marketing, Opt-ins & Funnels

When it comes to the more complicated side of marketing, sometimes things don’t work — or convert — as well as you’d hoped. That’s where video comes in. Video marketing is an excellent problem-solver, partly because it’s so versatile, and partly because it’s the preferred way for people to consume content. So when you run into problems with your funnel or open rates, consider how targeted videos may be able to help.

What You’ll Need:

  • Targeted Videos, Package of 5+
    • Testimonials
    • Sales
    • Misconception Clearing
    • FAQs
    • Community Involvement
    • Values

Use Them For:

  • Email marketing campaigns
  • Social media campaigns & ads
  • Testimonial campaigns
  • Branding & awareness campaigns
  • Sales tools
  • Answers to FAQs

Tips For Envy-worthy Visuals:

  • One of the best ways to maximize the use of a video is through email. Attach them to sales emails, or pop one in for a quick response to common questions. Bonus: Adding the word “video” to an email subject line is proven to increase its open rate.
  • Using videos on landing pages can increase conversions by 86%. This can dramatically increase the success of an opt-in page or sales page that’s struggling without video.
  • One of our clients came up with the brilliant idea to use video to dispel common misconceptions and address FAQs — via email. So whenever he gets an inquiry about his services, he attaches a couple videos and moves along.

This culminates our dream visual marketing plan. Feel free to use this as a starting point for your own visual marketing plan … and start building the company of your dreams!

About Our Santa Clarita Business Videos

SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story is the best way to build your brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.

About SchlickArt Photography and Video

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt. SchlickArt provides expertise in visual marketing, as well as a visual marketing plan. 

author avatar
Kirsten Quinn
A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.


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