The Paradox Of Women 50+: Invisible Or Quietly Powerful?


July 12, 2019
Kirsten Quinn

A study says women 50+ feel invisible, left on the shelf, and completely without confidence. We want to know: Is that how YOU feel?

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Women 50+ Better after 50 Fabulous over 50 Over 50 and fabulous Photography for mature women Photographers for women over 50 Photography for women after 50 Photography for women 50+ Santa Clarita photographer photography for womenYou may know that, each year, we pay extra-special attention to the women in a certain category: the “silent generation of women” who are age 50 and over. 

In our studio, we see these quietly powerful women step in front of the camera and light. it. up. 

She shines from head to toe, inside and out, as she projects a type of confidence that only a woman who has lived could truly feel. 

She’s reached a moment in time when the different areas of her life align to create a special brand of magic — something only she could create. 

She’s confident in her ability to earn a living and maintain financial stability. Her family is out in the world, becoming the individuals she’s proud to have raised. She’s confident in her ability to love and be loved. She knows what she believes and what she doesn’t. 

She’s hit a stride, where life is simply easier to navigate. 

However, she also lives in a frustrating state of paradox — because the world refuses to see her for the graceful powerhouse she truly is. The world won’t acknowledge her very significant place in our families, workplaces and beauty ideals. 

Inside, she feels like a quiet force. But outside, she feels invisible

The Disheartening Study That Says Women 50+ Feel Invisible 

Women 50+ Better after 50 Fabulous over 50 Over 50 and fabulous Photography for mature women Photographers for women over 50 Photography for women after 50 Photography for women 50+ Santa Clarita photographer photography for womenMotivated by a desire to better understand women 50+, a women’s supplement company called A. Vogel conducted a study of 2,000 women over the age of 45 to gauge their feelings on aging, according to . 

The results seem to capture a different side of the women we see in our studio: 

  • Just 15% of the women surveyed said they had a high level of confidence in any area of their lives.
  • More than two-thirds of the women feel wholly ignored by men when they walk into a crowded room. 
  • More than half feel they’ve been “left on the shelf” and “judged negatively” because of their age. 
  • Six in 10 women feel like all marketing is geared toward young women, and 46 percent think no one understands or addresses what aging women go through. 
  • Graying hair, having to wear glasses and an inability to find fashionable clothing were cited as contributing factors to lack of confidence. 

The Question We’re Asking YOU

The results of this study were incredibly interesting to us at SchlickArt because, when we see this silent generation of women in our studio, they are on fire. They’re in a safe space. They are dressed to the nines. They are having a rare moment in the spotlight. And it changes them. 

The experience of being seen makes them come alive

But when they leave our studio, we wonder if these incredibly powerful women are also feeling the way this study, and many other influential women, suggest: ignored, invisible and forgotten. 

So we’re asking: To our Over 50 & Fabulous women, does this study speak to you? Do you feel invisible and unseen too often? 

Tell us in the comments below! Share with us so we can share with the world. 

50 & Fabulous: Glamour Photography For Real Women 50+

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And in the meantime, we will continue to work toward our mission of helping real women see the best version of themselves. And right now, that means our Over 50 & Fabulous Session is kicking off! 

Our Over 50 & Fabulous Glamour Portraiture session includes the signature SchlickArt touches you love — including hair and makeup, champagne and custom-made chocolate truffles from Newhall Refinery. Plus, it includes a very special shopping experience.

After a full afternoon of pampering and all the photoshoot magic you can handle — including a fan blowing in your hair — you’ll come back for a private viewing of your photographs in our new Reveal Room. Eighteen of your best shots will be printed, matted and displayed on the wall — like a gallery of your best self.

As you look at each one, taking in the beauty in every expression and pose, you will be handed a portfolio box with ribbon. When you see one you like, take it off the wall and slip it into your box. Now it’s yours to keep!

This elegant, elevated experience is designed to satisfy your deepest desires for luxury, beauty and class. For our extraordinary women over 50, we present a shopping experience as exquisite as you.

And only you can take advantage of it.

Ready for the very best part?

Your 50 & Fabulous Gift Card!

At SchlickArt, we really take care of people, and right now, that means taking care of our Over 50 & Fabulous women!

To help you celebrate yourself, we’re offering a gift card for a complimentary Session Fee — plus all the pampering you can handle! This voucher includes full hair and makeup by one of our red-carpet artists, as well as Champagne and handmade truffles from Newhall Refinery.

To redeem your gift card, click here!

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About Lindsay’s Approach To Capturing Real Women 50+

With the mind of a businesswoman and the heart of an adventurer, Lindsay began to conceive of a different kind of Santa Clarita photography business. In her vision, stepping in front of the camera could be an empowering experience that gave her clients more than just a photograph — it would give people a new way of seeing themselves. With an eye for seeing the beauty in life and in others, Lindsay could use the camera to spread beauty.

About Our Signature SchlickArt Experience

Imagine seeing yourself as the world already sees you — beautiful inside and out — while capturing the story of who you truly are. The Signature SchlickArt Experience is a luxurious photo-video day that leaves you feeling pampered, beautiful, and confident long after you leave our studio. We offer one-of-a-kind sessions that celebrate your unique journey and preserve your legacy. Are you ready to tell your story?

About SchlickArt Photography and Video In Santa Clarita

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.

author avatar
Kirsten Quinn
A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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