Need to shoot company team photos in Santa Clarita? Here’s how SchlickArt turns your photo day into a team building experience.
If you’ve heard about our solution to company team photos, then you know staff turnover is no longer a good reason to skip out on your company’s group photo.
Why? At SchlickArt, we have a creative approach that allows you to shoot a company team photo once and update it every time your team changes – without having to reshoot the entire staff.
But that’s not even the best part.
Not only do we make team photos easy, efficient and updatable, but we also make them fun.
Here’s how you can get your marketing images done in one day … and still have time leftover for a fun team-building experience.
Capture Your Company Team Photos in Santa Clarita
Why Company Team Photos Are Important
A company team photo is an easy thing to overlook when it comes to marketing, especially for small businesses with tight budgets. But it’s also a critical piece of marketing photography for the following reasons:
- People want to see the face of the person they’re working with. Especially now that people can search everything online, they expect to see photos of the entire team – not just the executives. Plus, it’s an easy way for customers to feel connected to your team and brand. Don’t underestimate the power that a genuine expression can have on a potential client’s decision to work with you. Sometimes it’s the thing that makes a difference.
- It creates the appearance of a united front. In marketing, they say: Show not tell. It means your marketing is always more effective when you can demonstrate your values instead of simply talking about them. A company team photo, for example, is a great way to show your audience that you work cohesively as a unit to serve every client on the highest level – without ever having to say a word.
- It shows people that you care. With a company team photo, you’re sending the message that you care enough to invest in your staff, and you’re proud of the people you’ve hired. It sends the message that you’re confident in their abilities to serve your clients well. It also shows that you care about keeping your website and content up to date, which lends to your credibility and legitimacy.
How Our Team Photos Work
At SchlickArt, we take a unique approach to company team photos because of one big problem: STAFF TURNOVER.
It all started when Lindsay noticed her clients kept running into the same issue. As soon as a business owner invested in professional headshots for the whole team, one person (or more) would leave just weeks or months later. After investing all that time and money in a professional team photo, their marketing images would be out-of-date before they even got the chance to use them.
It just wasn’t realistic to reshoot their photos every time the team slightly changed.
Her solution? Shoot super high-quality professional portraits of each individual team member, all on the same background. And if you do it just right, you can Photoshop the images together, so they appear as if they’re standing as a group. Now you have your company team photo!
The best part is you can easily swap out one person’s portrait for another person whenever your team changes – and you DO NOT need to reshoot the whole team.
BONUS: You also get a headshot of each team member to use for your website and social media!
(Not convinced? Learn more about Lindsay’s approach to team photos here.)
Make It Fun!
When you book your company team photo with SchlickArt, we block out an afternoon or morning for your whole team, depending on your schedule and the size of your group. Then each team member gets a specific time slot when they come into the studio to get their photo taken. This way, only one or two people are out of the office at a time, and by the end of the day, Lindsay has everything she needs to create your team photo.
Now for the fun part. Since everyone is already dressed up and looking their best for their photos, it’s the perfect opportunity for a night out for some team building! Here’s our favorite way to do it: As each person finishes their photos, they can head over to Pocock Brewery, directly nextdoor to SchlickArt Studios, for stone-oven pizza and local beer. Or the entire team can head over after the day is over. If you booked morning sessions for your team, you can even schedule a brunch or lunch afterward – we love Salt Creek Grille and The Old Town Junction – for the entire team to enjoy.
It’s a great way to get everyone feeling their best, while also checking off a huge item on your marketing to-do list.
By the time the day is over, your team will be feeling relaxed and grateful – and your marketing images will never have looked so good. Sounds like a win-win to us!
Get Creative
Once you’ve had fun with your team, it’s time to have some fun with your images! The great thing about our approach to team photos is: Each team member also walks away with a headshot in multiple versions – full-length, portrait and square.
Those headshots are yours to use and play around with as needed for your marketing. That means you can create graphics, social media images and more with each team member’s headshot.
Prosperitas Financial, for example, has used their team photos for their website, social media accounts and branded graphics. For their one-year anniversary in business, they even made a custom graphic with each team member’s headshot in a unique configuration.
The options are endless, and the process is flexible. That’s why we love when companies invest in team photos – no matter how big or small they might be.
Beyond Company Team Photos In Santa Clarita
At SchlickArt, we offer more than photography and video services to the Santa Clarita area and beyond. We do our best to provide our clients with marketing expertise and direction every chance we get. We know you need your images and video to help grow your business — that’s why you invest in them, and that’s why we do, too. Please take a minute to search through our blogs to find the visual marketing information that will help your business, or give us a call. We’re happy to help!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.