When the Jack-of-All-Trades Marketer Needs a Team

What an SNL luge skit accidentally gets right about modern marketing—and the plight of the Jack-of-All-Trades Marketer

A couple weeks ago, we were on the couch watching SNL when Jane Wickline’s Winter Olympics promo sketch nearly took us out—the kind of laugh where you instinctively set your wine down before it becomes a casualty.

Have you seen it? 

Set amid an ensemble of truly dedicated athletes, Jane plays an Olympic luger who is clearly not okay. She’s terrified. And downtrodden. Essentially crying for help.

“It’s way too fast. And it scares me to death. I seriously hate it,” she says with a slightly unhinged nod and overly-polished-commercial tone. “This is my nightmare.”

Each time her coach, played by Alexander Skarsgård, sets her up at the top of a run, she is deeply aware that she’s about to be launched belly-up down an icy track at terrifying speeds…with nothing but vibes and very little margin for error.

Skarsgård? Totally unbothered. 

“Oh look—a spider!” he says, distracting her just long enough to shove her down the track with the calm confidence of a man who will not be on the sled.

It cuts back to an apathetic Jane, who suggests: “In luge, being the best is sort of just a height and weight distribution thing. I honestly think a corpse that’s my same shape could win. ” 

It’s absurd. Hilarious. No notes.

Jane stole the show. And we immediately sent it to like three group texts. 

But the next day, the bit kept lingering in our minds. 

It was hilarious…and yet uncomfortably familiar.

This is how we talk about marketing all the time.

Like Jane’s version of luge—less “specialized athlete,” more “close enough.”

Not because business owners are heartless Olympic coaches. But because most of us were handed marketing with the same casual confidence.

Just post something.
Just create a quick newsletter.
Just hire someone and let them handle it.

For a long time, that made sense.

Marketing really did function like a solo sport. One person. One lane. One job: show up and keep moving forward.

Which is why there’s nothing wrong with a luger.

Luge is a real sport. It’s linear—focused. It’s one person, one track, one goal: go fast and don’t crash.

Until things quietly shift.

At a certain stage of growth, you’re not in a luge anymore.

You’re in a bobsled race.

And sending a luger into a bobsled race—no matter how capable, motivated or well-intentioned they are—is where things start to feel chaotic.

Bobsledding looks ridiculous if you don’t understand it. Four grown adults piling into one sled. Extra weight. Extra coordination. Extra moving parts. Surely fewer people would make it faster…right?

Wrong.

That sled only flies because every single person has a precise role. Timing matters. Placement matters. Even the order they jump into the sled matters immensely.

Direction, control and sheer force must move in perfect sync to have even a shot winning.

The pilot can’t do the brakeman’s job. The brakeman can’t steer. No one is there “just in case.”

It’s not excess.
It’s precision.

For growing businesses, marketing works the same way.

The track isn’t straight anymore. It’s messaging, visuals, platforms, data, execution, iteration—happening all at once. When businesses feel frustrated with marketing, the problem usually isn’t effort.

It’s that the race changed.

The “jack-of-all-trades marketer” didn’t disappear because people stopped believing in them. They disappeared because marketing stopped being a solo sport.

This is why we’ve never thought of SchlickArt as a random group of creatives.

In our heads, we’re a bobsled team.

(Cool Runnings energy. Olympic precision.)

Everyone has a seat. Everyone has a job.

Lindsay is the pilot—client-facing, relationship-driven, steering the vision and strategy while also jumping in to push when execution calls for it.

Brian is watching the track—research, systems, project management, momentum, making sure the timing is right and the sled doesn’t wobble halfway down.

Kirsten is refining the movement—shaping the written voice, translating strategy into content, making sure nothing important gets lost between idea and execution.

Brittany is adding speed and energy—creating content that actually moves, supporting execution, and keeping everything aligned visually and emotionally.

And when the track demands something more specialized? We pull in trusted partners who know exactly when—and how—to support the team.

Not because more people looks impressive.

Because precision wins races.

Which brings me back to the luge.

The luger isn’t wrong.

Either is the coach. (Okay, maybe Skarsgård is.)

They’re just training for the wrong race.

And if you’re standing at the top of the track wondering why things feel faster, louder and harder to control than they used to—you’re right. 

But not because you’re doing marketing wrong.

Because you got bumped up to the bobsled race and someone said,

“Don’t worry. Just get in.” 

Oh—and look. A spider!

Marketing Strategy With SchlickArt 

At SchlickArt, we believe the best marketing strategies start with real conversations, honest goals and a deep understanding of your unique business. That’s why our approach to strategy goes far beyond spreadsheets and surface-level planning. We take the time to get to know you—your story, your values and the vision driving your work—so we can craft a plan that not only performs but feels right every step of the way.

Whether you’re scaling your business, launching a new offer or simply ready to take the guesswork out of your content, our strategy services are designed to bring clarity, purpose and momentum to your marketing. From high-level consulting and quarterly planning sessions to detailed content calendars and brand messaging, we offer tailored support that meets you where you are—and grows with you.

If you’re looking for a fractional marketing team listens closely, thinks creatively and plans intentionally, we’re here to help. Let’s map out a marketing strategy that reflects your goals, supports your team and tells your story with impact.

About SchlickArt 

SchlickArt, a luxury visual marketing company based in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of authenticity that shines through every camera lens. Built on a philosophy–rather than a product, service or person–SchlickArt has rapidly evolved, meeting fractional CMO, business and strategy planning, professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt. 

Kirsten Quinn

A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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