Why SchlickArt? What Makes Us Different

Why SchlickArt? Here’s what sets us apart as a luxury visual marketing company in Southern California. 

At SchlickArt, we believe great visual content starts with how you feel in front of the camera.

That’s why we’ve created an experience designed to make you feel confident, comfortable, and truly seen.

From expert guidance to personal attention, we provide high-quality visual marketing with a level of service that goes beyond the ordinary. Our goal is to help individuals and businesses craft a brand presence that’s polished, professional, and deeply authentic.

With a focus on storytelling and strategy, we make sure your visuals don’t just look amazing—they work for you.

Here’s what sets us apart:

The SchlickArt Approach 

At SchlickArt, you get more than just our expertise in visual content production. We endeavor to create an experience that leaves you feeling confident, prepared and motivated to tackle your marketing efforts with content you’re proud of. 

An Empowering Experience

At the heart of everything we do is a commitment to making you feel confident, empowered, and proud of how you present yourself. We understand that stepping in front of the camera can feel intimidating, which is why we’ve created a process that prioritizes comfort, encouragement, and genuine connection. Our goal isn’t just to create compelling content; it’s to provide an experience that leaves you feeling more self-assured and capable than when you walked in. Whether it’s your first time creating professional content or your hundredth, we ensure you walk away with stunning visuals–and a renewed sense of confidence in yourself and your purpose. 

On-Camera Confidence

Being photogenic isn’t something you’re born with—it’s something a great photographer creates. The camera sees more than a mirror ever could, capturing the light in your eyes, the warmth in your expression, and the unique angles that make you you. The secret to looking good on camera isn’t about “being photogenic.” It’s about working with someone who knows how to bring out your best. At SchlickArt, we believe it’s our job—not yours—to make sure you look and feel amazing in your photos. From the moment you walk through our doors to the final retouched images, we guide you every step of the way to help you feel confident, comfortable, and authentically yourself. Because when you feel good, you look good. 

Comfortable in Front of the Camera

We understand that it’s scary to step in front of the camera. That’s why our private studio is intentionally designed to provide a warm, inviting, and distraction-free environment. From the moment you step in, you’ll be welcomed into a space that feels as comfortable yet is optimized to make you look your best. With expert lighting, professional guidance, and a relaxed setting, we eliminate the nerves that often come with being photographed. Instead, you’ll feel at ease, allowing your confidence to shine through effortlessly in every shot.

Authentically You

Your personal brand is unique, and your visuals should reflect that. Everything we do—from the way we style your shoot to the way we capture your expressions—is designed to bring out, celebrate, and showcase your authenticity. Whether you want a polished corporate look, a friendly and approachable style, or something bold and creative, we tailor every detail to match your personality and brand identity. The result? Images and videos that feel genuinely like you.

Visual Storytelling

Every brand and professional has a story to tell, and our job is to help you tell it visually. Rather than applying a generic approach, we take the time to understand what makes you or your business unique. Through intentional composition, branding elements, and intentional styling, we craft visuals that resonate with your target audience. Your headshots, brand photos, and videos will do more than just look professional—they will communicate who you are, what you stand for, and why your audience should connect with you.

Marketing Strategy

Great visuals are only as powerful as the strategy behind them. That’s why we go beyond simply delivering high-quality images and videos—we integrate them into your larger marketing goals. Whether you’re focused on brand awareness, lead generation, or customer engagement, we help you consider the purpose of your visuals and create a visual marketing plan that drives results. Through consulting and fractional CMO leadership, we provide expert guidance to ensure your visual content is a seamless and effective part of your overall marketing strategy.

Professional Experience

The data is clear: high-quality visual content drives business success. Studies show that professional photography and video significantly increase engagement, conversions, and overall brand perception. At SchlickArt, we are committed to providing industry-leading quality that maximizes your marketing investment. Our expertise ensures that your visuals align with your brand’s professionalism and credibility, setting you apart in a competitive market. With SchlickArt, you don’t just get photos—you get a strategic tool designed to elevate your brand and bottom line.

Step-by-Step Guidance

From the initial consultation to the final delivery, we guide you through every stage of the process with ease. Unsure of what to wear? We’ll help you select outfits that complement your brand. Nervous about posing? We provide clear, easy-to-follow direction to bring out your best angles. Overwhelmed by choosing your final images? We assist in selecting the best shots that align with your goals. Our personalized, step-by-step approach ensures a stress-free and enjoyable experience, so you can focus on feeling your best.

A Creative Partnership 

From the first conversation to the final frame, we partner with you to ensure your content is strategic, compelling, and uniquely yours. Whether you come to us with a fully formed concept or just a spark of an idea, we guide you through every step of the creative process. We help refine your message, align your content with your business goals, and develop a visual strategy that makes an impact. But creativity also requires flexibility. While we meticulously plan each shot, we leave room for inspiration, adapting in real-time to make sure your content is as dynamic and engaging as possible. Whether it’s suggesting an unexpected pose, capturing a spontaneous moment, or fine-tuning the details that elevate your shoot, we’re always looking for ways to over-deliver. Our role is to be more than just photographers or videographers—we’re your creative partners, dedicated to making your brand stand out with visuals that feel authentic, polished, and unforgettable

Community-Centric Focus

As a locally owned business in Santa Clarita, we are deeply invested in the community we serve. We believe in the power of local connections, which is why we create content that reflects the heart and values of our city. By supporting and collaborating with fellow small businesses, entrepreneurs, and community leaders, we help strengthen our local economy while building relationships that matter. When you work with SchlickArt, you’re supporting a business that’s dedicated to making our community thrive.

Session Perks

Once your session begins, we pull out all the stops to make sure you enjoy your time in the studio as much as you enjoy your final visual content.

Pre-Session Branding & Strategy Consultation

At SchlickArt, each session starts with strategy. Once you’ve booked your session date, we reach out to discuss your vision, needs and brand goals, so we can get prepared for your shoot. One you arrive for your session, we begin by sitting down for a quick strategy consultation because we believe content should be more than just beautiful—it should work for you, too. Before we ever pick up a camera, we take the time to understand your goals, messaging, target audience and marketing needs. Whether you’re launching a new brand, refreshing your visuals, or expanding your reach, we tailor every aspect of the shoot to support a larger business or branding purpose. This approach ensures that your investment delivers maximum impact, providing content that seamlessly fits into your marketing efforts and resonates with your audience. By planning with intention, we make sure your photos and videos serve as strategic assets, helping you stand out and connect with the people who matter most to your business.

Personalized Approach

We don’t do cookie-cutter sessions. Your business, brand and personality are unique—so your marketing content should be, too. Every session is designed to accomplish your specific goals, whether that means creating polished headshots for a professional rebrand, capturing authentic behind-the-scenes moments for social media, or producing high-impact video content that elevates your messaging. We listen closely to your vision, taking the time to understand your brand voice and marketing needs before crafting a session that feels personal, intentional and completely custom. No matter what you’re looking to create, we’re here to ensure your visuals represent you in the best—and most genuine—way possible.

Natural Light Photography

From the very beginning, natural light has been an essential part of the SchlickArt formula. We use it whenever possible. Why? Because nothing flatters quite like natural light. With its soft, glowing tones, it acts as nature’s best Instagram filter—smoothing out skin inconsistencies, illuminating your best features, and enhancing your natural coloring. It’s flattering, forgiving, and effortlessly beautiful. At SchlickArt, we’ve designed our entire space to optimize the magic of natural light. From sheer white curtains that diffuse brightness to reflective backdrop boards that evenly bounce light, every element in our studio is crafted to create the most luminous, radiant images possible. The result? Stunning, true-to-life photos that make you look and feel like the best version of yourself.

On-Location & In-Studio Shoots

Your brand story is more than just a headshot—it’s the environment you work in, the people you serve, and the experience you create. That’s why we offer both in-studio and on-location shoots, allowing you to showcase your brand in the setting that best represents you. Whether it’s an in-studio session with a clean, professional backdrop or an on-location shoot that captures you in action—at your office, in the community, or in a space that aligns with your brand—we ensure that your photos and videos authentically tell your story. Wherever your brand lives, we’ll capture it in the best light.

Custom Set Design

Your brand is one-of-a-kind, and your visuals should be, too. That’s why we love designing custom in-studio sets tailored to you. With a wide selection of backdrops—ranging from solid colors to city skylines to sophisticated office interiors—we create the perfect environment for your brand. But we don’t stop there. We encourage you to bring your own props, desk decor, notebooks, or signature items that make your space feel authentically you. Whether you want a polished corporate look, a cozy lifestyle setting, or something completely unique, we craft a space that enhances your brand identity and helps your content stand out.

Branding Support

When it comes to marketing photography and video, branding is everything. Even the smallest details—like the color of your clothing, the choice of backdrop, and the way you sit in your chair—can shape how your audience perceives you. That’s why SchlickArt provides expert guidance in every aspect of visual branding. Need help choosing a wardrobe that complements your brand colors? We’ve got you. Want to make sure your marketing videos reinforce your messaging? We’ll guide you through it. Whether it’s a polished headshot or a dynamic video campaign, we ensure your content aligns perfectly with your brand, making you look cohesive, professional, and ready to stand out.

Wardrobe Guidance & Styling 

What you wear in your photos can make all the difference in how you present yourself and your brand. That’s why, before each session, we offer personalized wardrobe guidance, helping you choose colors, styles, and fabrics that flatter you and align with your professional or personal brand. Whether you’re unsure what to wear or you’ve packed a full suitcase of options (yes, it happens!), Lindsay will walk through your selections with a trained eye for detail. She understands how different fabrics, patterns, and fits translate on camera, ensuring your final images are polished, cohesive, and unmistakably you. It’s a little bit of styling, a little bit of expert guidance, and a whole lot of confidence-building—so when you step in front of the lens, you feel just as good as you look.

Professional Hair & Makeup Services

To help you feel your absolute best, we provide recommendations for professional hair and makeup artists who specialize in camera-ready looks. These expert stylists know how to enhance your features and ensure you look polished, professional, and completely confident in your final images. Whether you prefer a natural, everyday look or something a little more refined, we connect you with top industry professionals who will tailor their artistry to your unique style. Plus, the pampering experience will put you at ease before your shoot, so you step in front of the camera feeling as good as you look.

Posing Instruction

Most people don’t naturally know how to pose in front of a camera—but that’s exactly why we’re here. With expert posing instruction, we make sure you look natural, confident, and polished in every shot. Gone are the days when you wonder what to do with your hands. Lindsay has spent years perfecting a system that makes posing feel effortless, and it’s as simple as following along. She’ll guide you through each movement, from the position of your feet to the tilt of your chin—like a game of “Simon Says” where everyone wins. By the time you see your photos, you’ll be amazed at how small adjustments can make a huge impact.

Authentic Expressions 

The perfect expression isn’t just about smiling—it’s about capturing you at your most authentic. At SchlickArt, we have a system designed to bring out natural, engaging expressions that truly reflect your personality. Because we don’t use flash photography, we can shoot in rapid bursts, capturing a full range of micro-expressions—from a soft smirk to a full-hearted grin and back to a relaxed, natural look. Somewhere in that sequence is the perfect expression—one that’s warm, genuine, and effortlessly you. But we don’t just rely on timing. Lindsay has a few fun tricks up her sleeve to bring out real, natural reactions (but you’ll have to visit the studio to find out what they are!). And while a smile is always great, expression goes beyond just looking happy—sometimes, the perfect shot is a thoughtful, engaged look or a moment of curiosity. That’s why we help you explore a variety of expressions that match your brand, message, and marketing needs, ensuring your visual content is as dynamic and relatable as you are.

The Perfect Shot

Selecting the best images from a shoot can feel overwhelming—but we make it effortless and even fun. Instead of leaving you to scroll through a gallery of tiny thumbnails, we guide you through an easy, stress-free selection process. We sit down together, review your images, and help you narrow them down using both a photographer’s technical eye and your personal, emotional perspective. We eliminate anything with distracting elements or unflattering angles while making sure we highlight the shots where your expression, posture, and personality shine. By the end of our guided selection, you’ll walk away with a set of images that make you feel confident, align with your marketing goals, and capture you at your very best.

On-Camera Coaching

Being on camera can feel intimidating, but at SchlickArt, we make it easy—and even fun. From the moment you step into the studio, we guide you through every step of the process to ensure you feel calm, confident, and completely yourself. Our expert on-set coaching starts with posing guidance, so you’ll know exactly how to stand, where to look, and what to do with your hands. But we don’t stop there. We also walk you through your content, whether that means adjusting the teleprompter to your natural speaking speed, helping you refine your messaging, or making sure you wrap up with a strong, engaging call to action. Whether you’re brand new to being on camera or a seasoned pro, our coaching is designed to bring out your best, ensuring you create polished, professional content while enjoying the process. At SchlickArt, we don’t just capture great content—we create an experience that makes you want to come back for more.

No Time Constraints 

Great content doesn’t happen under pressure, which is why at SchlickArt, we never put a time limit on your session. We believe the best videos come from a relaxed, enjoyable experience—one where you can take your time, settle in, and truly shine on camera. That means no ticking clock, no rushing, and no extra fees for taking the time you need. But we also know that busy professionals don’t always have the luxury of a long shoot. If you’re on a tight schedule, our streamlined process ensures you get in and out efficiently—without ever sacrificing quality. Whether you need extra time to perfect your message or a quick, polished shoot that fits seamlessly into your day, we adapt to your needs. At SchlickArt, you set the pace, and we make sure you leave with a final product that looks and feels like your very best.

Post-Session Perks

Our work doesn’t stop once your session ends, and either do the benefits for our clients. Here’s how we ensure the seamless delivery of your visual content.

Expert Editing & Retouching 

Our expert editing and retouching ensure you look polished and professional while still feeling like you. We smooth out distractions like stray hairs and clothing lines, adjust lighting and color for a flattering finish, and refine details with a light touch—never overdone, always authentic. When it comes to video, our editing process is just as meticulous. We remove filler words, tighten up pacing, and ensure your message flows seamlessly, so you sound as confident as you feel. We also include a round of revisions, so you have the option to take out anything that you don’t like. 

Variety of Images

In today’s digital world, one headshot just isn’t enough. Your marketing images need to be versatile—ready to fit seamlessly into social media profiles, website banners, business cards, and more. That’s why, at SchlickArt, we deliver each purchased image in three different crops: a full-length portrait for marketing materials, a head-and-shoulders headshot for professional branding, and a square crop optimized for social media. This ensures you always have the right size for every platform—without the hassle of resizing or awkward cropping. Plus, because we pose you from head to toe with expert precision, every version of your image looks just as polished and flattering as the original. Whether you need a single standout portrait or a full collection of brand-building images, we make it easy to create high-quality, versatile content in one effortless, confidence-boosting session. That’s the SchlickArt experience—where strategy meets stunning photography.

Ongoing Support 

At SchlickArt, our relationship with you doesn’t end once you receive your final content. We’re here to support you long after your session, helping you make the most of your visual content. As experienced visual marketers, we understand that great content is only valuable if you know how to use it effectively. That’s why we’re always available to offer expert guidance—whether you need advice on incorporating images into your branding, optimizing them for social media, or aligning them with your larger marketing strategy. If you ever have questions about how to maximize the impact of your images, just give us a call. We’re more than a photography studio—we’re your partners in creating content that works as hard as you do.

Visual Marketing Education 

At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way. 

If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now. 

About SchlickArt 

SchlickArt, a luxury visual marketing company based in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of authenticity that shines through every camera lens. Built on a philosophy–rather than a product, service or person–SchlickArt has rapidly evolved, meeting fractional CMO, business and strategy planning, professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt. 

Kirsten Quinn

A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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