10 Marketing Tasks That Work For You While You’re On Vacation

You’re on spring break. Your marketing doesn’t have to be. Here are 10 vacation marketing strategies to keep your brand going while you rest.

Spring Break is right around the corner, and we all deserve to take a little time off to enjoy our families and have some downtime. 

But just because you’re taking a break doesn’t mean your marketing should, too.

In fact, with the right planning and a few smart strategies, you can keep your brand visible and engaging—all while you’re soaking in the sunshine of a Santa Clarita spring day off.

Here are 10 things you can do to keep your marketing moving while you’re away on spring break.

Lifestyle Marketing Photography Produced for Jocelyn Reyes, M.A., BCBA

10 Vacation Marketing Tasks That Work So You Don’t Have To

1. Schedule Your Social Media

Pre-plan your social media content for your week off. (You can even schedule your posts if you really feel like overachieving.) Make sure you include a mix of fun, lighthearted content to match the springtime energy—and don’t forget to include strong visuals for maximum engagement.

SchlickArt Tip: Use a mix of professional content from your latest SchlickArt shoot and personal moments to keep your feed both polished and authentic. Need post ideas? Use our SchlickArt 100 Posts Guide to generate ideas in minutes.

2. Create A Vacation Auto-Responder

If you’re stepping away from your inbox, set up an email auto-responder that includes helpful links, service availability or ways for your clients to connect with your team in your absence. It’s a simple way to communicate clearly and show your professionalism while you rest.

SchlickArt Tip: Add a warm, personal touch to your auto-responder, like a quick photo from a recent shoot or a link to your latest blog. You can even add a quick video message, or share a link to your latest content.

3. Share Behind-The-Scenes Vacation Content

Lifestyle Marketing Photography Produced for Keith Renno of Planet Home Lending

People connect with people—not just businesses. Snap a few behind-the-scenes shots during your vacation and schedule them as casual, in-the-moment stories or posts. It’s a great way to build authenticity and let your audience get to know the face behind the brand.

SchlickArt Tip: Think like a storyteller. Instead of just posting a beach photo, share why this break matters to you. After all, recharging only makes you better at what you do. That’s the kind of humanness that builds trust.

4. Repost User-Generated Content

Have clients shared testimonials, tagged you in posts, or shared photos of your work recently? Reposting their content is a quick and easy way to keep your feed fresh, while also showing appreciation for your audience.

SchlickArt Tip: Save all your client tags and testimonials into a highlight or folder for easy access. Then when vacation comes around, you’ve got a bank of content ready to go—no scrambling required.

5. Schedule A Blog Or Newsletter

Spring break is a great time to publish something fresh on your blog or send a lighthearted newsletter to your list. People are spending more time looking through their inboxes for topics that feel in season: spring cleaning for your brand, setting Q2 goals, or personal thoughts on how you reenergize. 

SchlickArt Tip: Do you have video content? Repurpose it to make quick-but-useful content in other forms, such as social posts, blogs or email blasts. That way, you’re not starting from scratch.

6. Refresh Your Social Profiles

Take 15 minutes before you leave to freshen up your Instagram bio or LinkedIn profile. Maybe post an update, share something new or re-introduce yourself to your growing audience. That kind of activity will get people thinking about you while they’re enjoying downtime too. 

SchlickArt Tip: Not sure what to update? Use a recent headshot or branded photo from your SchlickArt session to give your profile an instant polish—and remind people who they’re doing business with.

7. Run A Springtime Giveaway

Lifestyle Marketing Photography Produced for Gail and Tori Rocco

Consider launching a low-maintenance social media giveaway or challenge that runs while you’re away. Ask people to share something spring-related using your hashtag, or tag a friend for a chance to win a prize. You can promote it before you leave and draw a winner when you return.

SchlickArt Tip: Keep it on-brand by choosing a giveaway prize that reflects your services or values, but don’t overcomplicate it. You can even send it to a few of your friends or power partners and ask them to get the momentum started by participating.

8. Schedule A “We’re Back!” Post

Don’t forget to plan your comeback! Schedule a post that shares highlights from your break and lets people know you’re back in business—ready to take on new projects, clients or collaborations. 

SchlickArt Tip: Use a friendly selfie or fresh headshot with a quick caption: “We’re back and ready to roll!” Your audience will love the energy, and it helps boost re-engagement with your page. Feeling cheeky? Post a funny-yet-relatable joke about the Monday after a vacation week. It always gets a few laughs!

9. Create New Visual Assets

Make good use of the downtime in your schedule and book a marketing photography or video session with SchlickArt. Then, when you come back to work on Monday, you’ll have fresh content in the works for your upcoming marketing (e.g. blog posts, social media, newsletters, charity events, and more). 

SchlickArt Tip: Schedule your session now to prove you’re really ahead of the game. Then come to the studio and relax while we handle everything for you. (We won’t tell anyone if you stop at Pocock Brewery next door for an after-session beer and pizza!)

10. Reflect & Strategize

Sometimes, stepping away is exactly what your creativity needs. Use your quiet moments—maybe with a journal or voice memo app—to jot down new ideas, reflect on what’s working or set intentions for the next season of your marketing. Inspiration often strikes when we least expect it.

SchlickArt Tip: Don’t let the momentum of fresh ideas go to waste. Schedule a Strategy Planning Session with us to implement your marketing strategies and content ideas with confidence. 

Lifestyle Marketing Photography Produced for Live Davick, Publicity and Production Boutique

If You Can’t Take A Break, Ask Why

If you’re so busy or overwhelmed that you can’t take a break at all, then it’s time to rethink your approach. Business should support life—not the other way around. With a plan in place, you can enjoy both at the same time. 

If you’re not there yet, we can help. From done-for-you content to long-term planning, we’re here to make your brand shine all year long, even during spring break.

So go ahead. Take the trip. Rest your mind. And trust that your marketing is working behind the scenes. (Or reach out to make sure it’s working on your next vacation!)

Visual Marketing Education 

At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way. 

If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now. 

About SchlickArt 

SchlickArt, a luxury visual marketing company based in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of authenticity that shines through every camera lens. Built on a philosophy–rather than a product, service or person–SchlickArt has rapidly evolved, meeting fractional CMO, business and strategy planning, professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt. 

Kirsten Quinn

A lover of strong coffee and yellowed pages, Kirsten Quinn-Smith is a professional content writer and owner of WordSmith Content Marketing here in Santa Clarita. She believes great content can forge a loyal, authentic and beneficial relationship between you and your audience – and grow your business. With each piece of writing, Kirsten's goal is to position you in the content spotlight through audience-centered, strategy-based writing that actually sounds like you. Why? Everyone has a story, and every story deserves to be heard.

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