Looking to establish yourself as the expert in your field? Corner the market with these educational marketing videos.
Are you working hard to establish yourself as the local expert in your field?
Educational marketing videos are a versatile and effective way to connect with your audience, provide value, and establish your brand as an authority in your niche.
By creating video content that’s tailored to address your audience’s specific pain points, you’re demonstrating that you understand their needs and concerns.
By incorporating a mix of these types of marketing videos into your strategy, you can create a well-rounded educational marketing campaign that drives engagement, trust, and long-term customer loyalty.
After all, educating your audience is one of the most powerful ways to win their hearts and minds.
Establish Your Expertise With Educational Marketing Videos
1. Explainer Videos
If you want to revamp your educational marketing content, an explainer video is the perfect place to start. They are concise, visually engaging videos designed to simplify complex ideas or processes you want your audience to understand. They’re perfect for introducing your product or service, breaking down its features, and explaining how you can solve your audience’s problems. These videos often use an interview-style process, dynamic camera angles, b-roll footage, easy-to-understand narration, and branding graphics.
2. How-to & Tutorial Videos
Educational marketing excels at providing value to your audience by addressing their pain points. How-to and tutorial videos are a natural fit for this purpose. By creating step-by-step video guides that address your audience’s pain points, offer practical solutions, and share valuable industry insights. These videos build trust and establish your brand as a resource people can return to over and over again.
3. Webinars
Once your audience is warmed up and comfortable turning to you for educational support, a webinar can help your prospects dive deeper. They’re excellent for in-depth discussions, product launches, or interactive Q&A sessions. Regardless of what you discuss in your webinar, it’s a great way to demonstrate your ability to understand their pain, solve their problems, and be helpful beyond their expectations. Plus, webinars can be held live or recorded and scheduled as an automated part of your funnel.
4. Success Stories
When it comes to educating your audience, nothing speaks louder than success stories from satisfied customers. By showcasing real-life examples of how your product or service makes a difference in your customers’ lives or businesses, you can demonstrate the tangible benefits of your offering, while providing social proof in the process.
5. Educational Series
To establish yourself as the expert in your field, consider creating a series of educational videos on a specific topic within your industry. This approach keeps your audience coming back for more valuable insights, and it positions your brand as a trusted knowledge source. Over time, these videos build awareness about your brand in a lasting, organic way.
About Our Santa Clarita Business Videos
SchlickArt Business Video Sessions are story-driven films about your business, non-profit, product or service. Our goal is to discover your ‘why’ — the true reason you do what you do. Our specialty is telling stories, and we believe communicating your story is the best way to build your brand. We can’t wait for you to see how the world notices when you take the time to tell your authentic story.
Visual Marketing Education
At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way.
If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.