Here are the most effective marketing strategies, photography styles and video formats for law firm marketing in Los Angeles and beyond.

At SchlickArt, we know your visual content is only as effective as your ability to use that content. That’s why we work hard to provide our clients and community with as much education, added value and practical advice on visual marketing as we possibly can. 

We don’t just want to help you create content; we want your content to be successful, too. 

We also know that each industry is different. What could be considered a compelling marketing video for a med spa is different than a successful video for a nonprofit, for example. 

To help you discover the best visual marketing strategies and content ideas in your industry, we’ve created these helpful guides. 

Here are the strategies, photography styles and video marketing formats that are most effective for law firm marketing in Los Angeles and beyond. 

A Comprehensive Guide To Law Firm Marketing in Los Angeles

Marketing Strategies for Law Firms

To create effective, results-driven marketing strategies for law firms in Los Angeles and beyond, the first step is also the most important one: You must know the specific goal you’re trying to achieve. Without knowing your goal, you can’t accurately measure your progress or success, which makes it difficult to course correct if needed. Beyond that, your goal is important because it helps you determine who you’re talking to—and where they’re at in the customer journey. 

For example, if you’re trying to attract new leads, then it doesn’t make much sense to create a video that dives deep into the details of using your product or service. It would serve you better to create videos that give viewers an overview of your brand, who you are, and what sets you apart. You want to attract new eyes and be memorable, not overwhelm your viewers before they’ve decided to trust you. You have to speak to them where they are because that’s how you move them forward. 

Sound complicated? Don’t worry, we’ve got you covered. Our SchlickArt Visual Marketing Strategy & Planning Session teaches you how to plan, create and publish high-quality visual content that accomplishes your marketing goals and feels authentically you. Each session is custom-designed to target your specific objectives and remove the roadblocks standing in your way, so you can craft a visual brand that’s strong enough to meet your goals. That’s the key piece to law firm marketing in Los Angeles that’s missed more often than not. 

Attorney Headshots in Los Angeles

Professional portraits are the gold standard and the starting point in law firm marketing photography because they deliver the style of images you can use as the very foundation of your marketing. They’re ultra-professional, while still capturing enough of your personality to really draw people in. When shot in the studio, they also give you a very controlled setting, so the images are clean, bright and polished—just like your professional image. It allows people to see you, the face of your brand, and you get to feel good about how they see you. 

During a traditional professional portraits session, we start by capturing the classic attorney headshot: a head-and-shoulders vertical crop that showcases your most authentic and genuine expressions. This is perfect for your business cards, flyers and postcards. But a true attorney professional portrait session goes beyond the classic headshot; it captures a full-length portrait that can be cropped into different sizes and configurations. This gives you flexibility and variety for all your marketing needs, so you have the best lawyer headshots in Santa Clarita, Los Angeles and beyond. Whether you’re just starting your practice or rebranding a well-established one, we always recommend starting with professional portraits for attorneys. 

Law Office Portraits in Los Angeles 

When you schedule law office portraits—in Santa Clarita, Los Angeles or beyond—we come to your location to create the exact set of law firm marketing images you’ll need to support your content goals. For example, we can discreetly shoot your client meetings, capture your company culture in team meetings, and even pull personnel one by one for in-office headshots or group shots. We can take shots of your building’s exterior and interiors, including your logo and signage, and capture branding items throughout your office. Once you have your foundational headshots, these images of your law office are the next step to creating a complete visual marketing package. 

In terms of style, this session falls somewhere between the ultra-professionalism of a professional portraits session and the casual approachability of a lifestyle session. It captures that “day in the life” vibe of a lifestyle session, but it’s set in the professional atmosphere of your office. This gives your audience a polished yet genuine behind-the-scenes look at what it’s like to do business with you. A new set of law office images is a great way to update your web presence without too much effort, while still creating maximum “digital curb appeal.” 

Lifestyle Portrait Photography for Los Angeles Attorneys 

Lifestyle portrait photography allows you to show a more relatable side of yourself, so people can begin to know, like and trust you—even from behind a screen. Think of those perfectly polished social media images that capture influencers living their best life as they work, live and play. They’re typically shot in a light and bright style with a more casual vibe, like you’re getting a peek into their daily lives. Ultimately, these branding images capture you in your element, doing what you do best. They’re meant to feel candid but look polished, and they’re essential when creating a digital brand that actually engages people. 

When shot outdoors, we capture you at your favorite coffee shop, walking along your local streets, or having fun with your favorite hobbies. When shot indoors, we generally create multiple sets featuring props and items that showcase your unique personality, likes, interests and quirks. Think of your favorite mug, office decor, books, sports gear and anything else that lets people see who you are beyond the suit and tie. All these items add up to showcase your unique style, and that’s what we’re capturing in a very polished yet approachable way.

 

Law Office Company Portraits in Los Angeles

When you think of legal marketing strategies, a law office company portrait can be an easy thing to overlook, especially if you have staffing changes throughout the year. But it’s also a critical piece of marketing. It creates the appearance of a united front, and in marketing, they say: Show not tell. Marketing is more effective when you can demonstrate your values instead of simply talking about them. A company portrait, for example, shows your audience that you work cohesively as a unit to serve every client on the highest level—without ever having to say a word. With a team photo, you’re sending the message that you care enough to invest in your staff, and you’re proud of the people you’ve hired. And if you’re confident in your staff’s abilities, then your clients can be, too.

But turnover can be a big issue. That’s exactly why we created the Professional Team Graphic Session. We start by shooting high-quality headshots of each individual team member, all on the same background. Now each team member has their own headshot. Next, we Photoshop the individual images together, so they appear as if they’re standing in a group. This approach requires a few tricks—a seamless backdrop, some skilled editing, and a high-quality image—but it works like a dream! Most importantly, you can switch out any individual or add new people any time you want. And you do NOT need to schedule a reshoot! 

Law Firm Video in Los Angeles

While all forms of law firm video can be useful in your overall marketing strategy, foundational marketing videos are particularly effective for luxury brands because they convey value, build trust and elevate the look and feel of your digital spaces. A foundational video is a well-produced, key piece of content that communicates the core messages of your brand with clarity and emotional connection. Consider it to be your digital first impression or your online elevator speech. It’s also a crucial opportunity to engage and connect with your audience through five components: visible leadership, engaging story, strong production quality, appropriate length, and timeless messaging. 

Especially when you opt for professional production, viewers can see the quality and the investment you’ve made in your brand. It shows you care, you’re serious, and you can offer the same level of commitment and service to your clients, too. The distinction may be subtle, but it’s a significant part of the messaging in attorney marketing videos and an important decision to consider in your overall law firm video marketing strategy. We suggest creating foundational videos for your overall company story, your differentiating brand values, and each of your core services. These classic law firm videos will take any legal website to the next level. 

Attorney Video Marketing Subscription 

We understand the demands of creating content while managing a law practice, caring for clients, monitoring the bottom line, and continuing to learn and grow at the same time. With that much on your plate, the nights are long and, sometimes, the days seem endless. But we also know that nothing works better in marketing than sticking to a solid plan. That’s why you deserve a strategy and process that’s as efficient and streamlined as it is effective. 

Our SchlickArt Monthly Video Subscription is designed to help you create four videos in one hour with ease, efficiency and even a little fun. Filmed in a private in-studio or on-location setting, we help you create four videos in one shoot, with the opportunity for wardrobe changes to keep each video fresh. You’ll have as many takes as you need to get the perfect shot, and we’re available for as much coaching support as you like, from script writing to on-camera presentation and best marketing practices. It’s the perfect way to create weekly attorney video marketing content with a monthly time investment. 

But this subscription is about more than just creating video content quickly and efficiently. It’s designed to help you experience the benefits of a consistent, effective marketing plan that takes advantage of the most in-demand medium in today’s digital world. The monthly schedule is built in, and all you have to do is show up. Oftentimes, that’s the hardest part of achieving consistency in law firm marketing in Los Angeles.

Law Firm Social Media Videos

Video content is easily the highest-performing content format on social media, but for most busy attorneys, it can also seem like the most time-consuming strategy. SchlickArt’s Timeline To 10 video service is our solution to creating quick, compelling and effective law firm social media videos. It’s perfect if you want to create a specific series, speak on a few crucial topics, educate your audience on key misconceptions, or just get your feet wet with social media video marketing. 

Here’s how it works: Before we film anything, we meet to help you map out your goals, vision and 10 video topics. We’ll answer all your questions and make sure you feel comfortable and prepared. Then, on the day of your shoot, we help you create all 10 social media videos in one shoot, without rushing you through the process. We have a teleprompter available, or we can lead you through the shoot with interview-style questions that are edited out and cut together to create a compelling story. Once filming is complete, we fully edit and brand the videos, so viewers remember your brand and expertise next time they need legal support. 

Social media videos can be a powerful tool for attorneys to build their brand and practice because it humanizes your brand, demonstrates your expertise, expands your reach and visibility, and builds trusting relationships. We believe this is the easiest way to get started. 

Why Choose SchlickArt?

At SchlickArt, we believe a visual marketing professional should do more than just point and shoot. On a technical level, they should produce crisp, clean and compelling story-driven content. But when it comes to the level of service, we believe in going above and beyond. We strive to help you feel comfortable in front of the camera, confident in your messaging, and assured that your video will accomplish your specific marketing goals. From technical skills to creative support, here’s what you can expect from a SchlickArt session: 

Creative Vision

A lot goes into good marketing content—before we even take our cameras out. You have to consider your goals, platforms, story, script, wardrobe, graphics and more. At SchlickArt, we walk you through every step of the process, taking the time to answer all your questions and even discuss aspects of production you may not have even considered yet. 

Styling Support 

One of our clients’ most common questions is always: What should I wear? Well, whether you can’t match socks to save your life or you’re on the verge of becoming a fashion influencer, there’s one important thing to remember: Clothes look different on camera. 

That’s why, at SchlickArt, your session starts with a quick and creative styling. Whether you bring a suitcase full of shoes (it’s happened) or a few simple selections, Lindsay will go through your wardrobe with you. She knows color, shape and fabric like you know the ins and outs of your own field. 

Branding Support  

When it comes to marketing content, branding is everything, and there are many branding choices to be made in a single headshot or marketing video. For example, the color of your clothes, makeup (if any) and backdrop can all affect the way your brand appears on camera. 

At SchlickArt, we help you with all of that. Lindsay can help you decide on a backdrop to complement your brand colors, Brian will prompt you to end your video with a call to action, and all your content comes with a chance for revision. With an eye for color and a mind for branding, the SchlickArt team can help you with every aspect of visual branding—even the stuff you might not have thought about. 

Thorough Production Process

While a clear creative vision is the starting point, results-driven marketing content requires a thorough and intentional production process in order to turn that vision into reality. That’s why we approach our production process with four distinct phases – Consultation, Pre-Production, Production, and Post-Production—each one designed to craft an excellent video and an excellent experience. 

Expert Coaching 

From the minute you walk into the studio, we do everything we can to help you feel calm, confident and excited to create marketing content that looks and feels like you on your very best day. That means we provide an on-set producer who will help coach you through everything, so you’ll know exactly how to stand, what to do with your hands, where to look, how to gesture naturally in frame and more. 

Posing Instruction 

We’re not born knowing how to pose on camera. It’s a skill we have to learn in order to create the most flattering shapes and angles. Since we don’t all have time to learn the intricacies of posing, SchlickArt offers easy-to-follow posing instruction that makes you feel like you know what you’re doing, and even better—it makes you look it, too. One step at a time, Lindsay will show you exactly how to position each part of your body, starting with your feet and moving all the way up to the tilt of your chin. All you have to do is mirror each movement as she does it. It’s like a game of “Simon Says” that everyone wins. By the time you see your photos, you’ll be stunned at what a difference the right angles can make.

No Time Constraints 

A ticking clock isn’t going to help you relax and enjoy the process. That’s why we place no time constraints on your session, and we will never rush the process or nickel-and-dime you over time. That being said, we always do our very best to match your timeline. That means, if you’re extremely busy and on a tight schedule, our streamlined process will get you in and out of the studio—without sacrificing quality. 

Professional Editing Services 

Once your shoot is finished, we work our magic in post-production, providing full professional editing services that put your mind at ease. We fix every stray hair, smooth out clothing lines, and make adjustments wherever you want them. On video, we can take out all the “ums” and “ahs” and make you sound your very best. We also include a round of revisions, so you have the option to take out anything that you don’t like. Most importantly, full editing services means you don’t have to get it right the first time. You have as many takes as you need—whether it’s one or 10.

Professional Quality 

The evidence is compelling. Professional visual content is a key driver of business success. Countless statistics and reports by the industry’s leading agencies illustrate the significant ROI that businesses can achieve through visual content marketing. If you’re looking to maximize your marketing budget and elevate your brand, it’s time to consider the power of professional visuals. The data doesn’t lie—quality visual content can transform your bottom line and drive sustainable growth for your business. That’s why we never sacrifice on quality, so the highly professional look and feel of your visual content translates to the client.

About Our Quality Video Marketing in Santa Clarita 

With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots – but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.

Marketing Photography in Santa Clarita

When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. Then we take the time to create a photography experience – we don’t just point, shoot and send you on your way. Finally we bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.

Visual Marketing Education 

At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way. 

If you want even more tips and resources on law firm marketing in Los Angeles and beyond, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now.