Want to stand out from the crowd? You need to build a strong personal brand in Santa Clarita. Here’s how.
Building a personal brand is not something you can achieve overnight. In fact, it takes consistent, steady action over a matter of years to see the kind of results you’re probably hoping for. But that just means it’s time to get started now.
Without wasting another second, let’s dive into our 5-step plan to building a personal brand in Santa Clarita.
5 Steps To A Standout Personal Brand In Santa Clarita
1. Research, Brainstorm & Define Your Brand
The first step of building a personal brand is to define it. While your brand will be ever-evolving, the first step is to write your first “definition.” From there, you can revisit and update it on a regular basis — we suggest annually — based on feedback and metrics.
To define your personal brand initially, you’ll want to begin with some research and brainstorming. It’s best if you can get your team, peers and clients involved. The more feedback you receive about your brand, the better you can hone in on the exact message your ideal client is looking for.
Here are some steps to get you started. Don’t feel like you have to hit every one; just do what you can.
- Client Research: questionnaires, incentivized reviews, interviews, client attraction and retention metrics, ideal client profiles/avatars, etc.
- Website & Social Media Metrics: visits, traffic sources, clicks, engagement, conversions, etc.
- Target Audience: Use all your research to define and write down your target audience
- Brainstorm Your Brand: strengths, skills, quirks, differentiators, tone, language, design, visuals, etc.
- Written Brand Identity: mission statement, vision statement, unique selling proposition / positioning statement, core values, etc.
2. Gather Your Materials
Now that you’ve defined your target audience and the best personal brand to attract them, it’s time to start gathering your brand materials. This will be different for everyone, depending on your content, but you can use this list as a starting point.
- Professional Portraits: traditional headshot, marketing set of your location/team, lifestyle marketing set, outdoor set for social media, etc.
- Professional Business Videos: introduction, our story, services, misconceptions, etc.
- Candid Photography & Video: “everyday life” photos, short social videos, live video ideas, etc.
- Copywriting: bios, website copy, email sequences, etc.
- Graphics: colors, fonts, logos, business cards, marketing materials, ads, etc.
- Hired Specialists: social media strategist, graphic designer, photographer, videographer, copywriter, etc.
3. Set Up Your Personal Brand Foundation
Now that you’ve done your research, solidified your brand and gathered your materials, it’s time to set up your personal brand foundation! Essentially, that means publishing your new materials. It’s time to go live with all the hard work you’ve done up front!
- Update your website with new content: professional photos, professional videos, new website copy, fresh graphics, etc.
- Update your social media profiles with new content: professional photos, professional videos, fresh graphics, etc.
4. Write A Content Plan
Congratulations! Your personal brand foundation is set and ready to grow! The hardest part is over! Next, you’ll want to start thinking about how you want to consistently engage and nurture your audience through content.
Everyone’s content plan will look different because you want to choose the types of content that are most interesting and exciting to your target audience. For example, if you’re targeting women who love to craft, then you’ll want to include Pinterest content; if your business is B2B, however, you’ll want to focus on LinkedIn.
Spend some time researching the best content avenues for you audience. These can include: video, podcast, blog, social media, email marketing, direct mail, events, books / e-books, etc.
But the most important part is writing it all down! Why? If you don’t write it don’t it’s significantly less likely to happen. Also, writing a marketing plan forces you to think through every aspect of your plan, helping you foresee future problems or stumbling points. It also acts as a point of reference for you in the future, so you know what you did, what worked and what didn’t work. Here’s a few suggestions as to what you can include in your written marketing plan:
- Goals / Objectives
- Target Audience & Client Profiles
- Industry & Competition Research
- Brand Identity (i.e. mission statement, positioning statement, etc.)
- Budget & Projections
- List of Needed & Completed Materials
- Content Plan (i.e. types of content, platforms, publishing frequency, staff responsibilities, etc.)
- Support Teams & Partnerships
- Tracking & Measurements
5. Start Publishing Content
Now for the fun part! You have your brand, plan and foundation in place. You’re basically a marketing superstar, and now it’s time to show off all your hard work to the world!
This is basically your launching point, when you begin sending your email campaigns and sharing your videos. Here are a few tips to get you started:
- Consistency is the most important goal when it comes to publishing your content. Consistency above all else.
- The next most important thing is branding. Make sure whatever you publish is consistently branded in the same way each time.
- Include calls to action when appropriate. Ask viewers to like, share or follow your content each time you publish — because they won’t do it unless you ask!
- Don’t forget to track and measure your progress. Throwing content up for the sake of publishing isn’t going to get you to your end-goal. You need to check in with your results and course correct from time to time if you want your plan to actually work for you.
Our Last Word On Building A Personal Brand In Santa Clarita
We totally understand that this can feel like a daunting list of To-Dos that you already don’t have time for — especially if personal branding hasn’t been on your radar. But please remember one thing: This is NOT supposed to happen overnight.
Your personal brand is supposed to take time. The whole point is to build a consistent presence over time because it lets people know you’re not going anywhere. And in fact, you’re building momentum every day.
Plus, your audience will be impressed by each step they see you take — from professional lifestyle marketing portraits to a brand new podcast, if that’s what you choose to do.
Regardless of your plan or how long it takes, the process of intentionally and steadily building a brand will create credibility and excitement for your personal brand from the moment you begin.
So the only important thing is that you simply start!
About Our Video Marketing For Your Personal Brand in Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
About Lindsay’s Photography Your Personal Brand In Santa Clarita
With the mind of a businesswoman and the heart of an adventurer, Lindsay began to conceive of a different kind of Santa Clarita photography business. In her vision, stepping in front of the camera could be an empowering experience that gave her clients more than just a photograph — it would give people a new way of seeing themselves. With an eye for seeing the beauty in life and in others, Lindsay could use the camera to spread beauty.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.