Three ways to make the most out of your next marketing photography session.
When we put our time, energy and resources into creating marketing content, we want to make the most of it, right?
All it takes is a little bit of planning and forethought to create a set of marketing portraits that can last months or even the full year.
It doesn’t have to be complicated.
It just has to be intentional.
Here are three ways to make the most of your next marketing photography session.
3 Ways To Maximize Your Next Marketing Photography Session
Plan
We once had a client come to her session with a full spreadsheet of all the posts she wanted to create for the next few months. She knew exactly what type of image she needed for every post, so we used her spreadsheet like a shot list – and created every single one. By the time she was done with her session, she’d created enough pre-planned content for months of stress-free, purposeful posting.
Though not everyone wants or needs this level of detail in their content planning, strategic planning is crucial if you want to create content that actually meets your marketing goals. Start by looking ahead at the next few months. Do you have any important campaigns, launches or events coming up? Do you need to prepare for seasonal promotions? Maybe you simply want to post more consistently, such as twice a week. Plan your posts out as far as you can, within reason, and make a list of the images you’ll need to complete those posts. That’s how you can create purposeful content, without wasting a frame.
Bonus Tip: Don’t post your new marketing images all at once! Even if you don’t create a spreadsheet for every image, make sure you space out your posting so all your images have the maximum impact.
Brand
Once you have an idea of the types of images you need for your upcoming marketing photography session, it’s time to think about your branding. What types of messages do you want to convey to your audience? How do you want them to feel when your post pops up on their feed? Consider the nonverbal messages you want your images to communicate, and we can help create images that help you say just that.
You’ll also want to consider your brand visuals, such as the color of your background and wardrobe. Dress to the level your brand requires. If you meet clients in a suit, wear that. If most of your client-facing interactions are done in a uniform or casual wear, bring that to your session. Consider your brand colors, as well. You can match your brand, complement your brand, or create something else entirely, especially if you’re creating lifestyle content for your socials. When it comes to backgrounds, we can help you choose the perfect color or look to make your brand colors pop.
Variety
Once you’ve got your plan and your look figured out, it’s time to create as much content as possible. That’s where variety becomes essential. Not only do brands need a large inventory of marketing images, but they also need a wide variety to keep things fresh and interesting.
Rather than sacrificing quality for quantity, however, we’ve discovered the trick is creating a large batch of professional portraits in one shoot, while providing multiple opportunities to add variety with every session. For example, we include wardrobe changes with each session. We also offer customized set design, as well as sessions that combine in-studio portraiture and on-location portraiture in one. If you’re looking to create a month (or more!) of high-quality yet diverse social media images in one streamlined, luxury shoot, we’re here to help you bring your vision to life. We provide all the guidance, time and space you need to produce 30+ images in one easy, confidence-boosting marketing photography session. Because that’s the SchlickArt experience.
Marketing Photography in Santa Clarita
When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.
Visual Marketing Education
At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way.
If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now.
About SchlickArt
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.