When was the last time you updated your personal branding? Brace yourself — because this authentic marketing tool is going to be bigger than ever in 2019. Don’t get left behind.
As promised, today we’re diving into what it means to have a personal brand — and how to make it work for your business.
First, let’s get one thing straight: You already have a personal brand, whether you’re aware of it or not. It’s part of what your prospects consider when making the decision to work with you or someone else. And it’s already working behind the scenes. This year, let’s make sure it’s working to support your marketing initiatives.
What’s Personal Branding?
Your personal brand is the unique combination of skills, experiences and beliefs people see when they meet you. When executed effectively, it differentiates you from your competition, the way your business’ brand separates it from the rest of the industry. And in today’s world, it’s pretty much necessary to have a personal brand. So let’s talk about everything that goes into creating an intentional personal brand — one that’s built in a way to support your goals.
First and foremost, your personal brand is like an extension of your personality. What about you separates you from your competitors? Do you add a soft touch to a predominantly masculine industry? Do you bring energy and positivity to a difficult process? Can you naturally put people at ease? Consider your personal strengths when deciding how you want your brand to represent you. Then translate that into your next decisions …
A main piece of your personal brand is how you present yourself to the world. Do you wear a uniform, dress casually or show up to work in a tie every day? Each look communicates something different about what you do and how you do it. Then there are the details of your look to consider. Do you wear your brand’s colors? Or a colorful tie in an otherwise stuffy office? Is your makeup ultra professional, or more casual? It’s all in the details.
Your voice is also important when it comes to personal branding. In your marketing materials, are you casual, like you’re talking to a friend? Or maybe you continue using a more formal, professional tone. Whatever you choose, make sure it’s intentional and it speaks to the audience you’re trying to attract.
Once your look and voice are in place, it’s time to share it with the world! In the age of digital marketing, you need lots of content that showcases your personal brand. That may include: headshots, lifestyle marketing portraits, candid photos, videos, articles, blogs, graphics — and whatever else you can think of! This content will set the foundation for your digital presence.
All of these decisions help you create an intentional online presence. For example, your images represent the best version of professional YOU. Your voice communicates your style, and your content showcases your strengths. Put it all together, and you have a presence. All that’s left is to interact, build relationships and start getting noticed in the digital world. The best part is – you’ll be attracting your ideal customer, the one who gets you.
Once you’ve crossed the Ts and dotted the Is of your personal brand, it’s time to capture it and put it out into the world! Here’s where we come in. Creating and refining personal brands is what we do. We can customize the set to match your colors, and choose poses that communicate the personality traits and beliefs that represent your personal brand. In fact, we’ve been doing this since before the business world was calling it a personal brand!
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt. That’s why we assist you in everything from personal branding to hair and makeup.