An effective marketing strategy pivots based on the audience. Here’s the best visual content for B2B brands.
If you know, you know.
Business-to-business marketing is its own beast.
When you’re marketing to fellow professionals and leaders, you really have to be on top of your game.
They get it. They know how it works.
That’s why authentic, solution-driven marketing is best.
You have to cut through the noise – and cut through the BS – all while putting your best foot forward from your first impression to well after you deliver.
Here are the five visual content pieces we recommend to create a solid B2B marketing foundation … and start using it effectively.
The 5 Best Visual Content For B2B Brands
1. Professional Portraits
To put your best foot forward in the world of business, the first piece of visual content you’re going to need is a set of high-quality professional portraits that genuinely capture you. As the face of your business, it’s crucial that you put yourself out there if you want to make the kind of professional connections that are necessary for success in the B2B world. But you also want to make sure that face looks like you – on your very best day. That’s why a set of professional portraits is crucial for every B2B brand. It allows people to see you, and you can feel good about how they see you.
2. Business Marketing Photography
Once you’ve created a solid foundation with your professional portraits, a customized business marketing session can help you give your prospects an idea of what it looks like to work with you. For this type of session, we come to your office – or other locations where you spend your professional time – and capture you at work. With a polished yet candid style, these portraits help people picture what it’s actually like to be your client. It’s the first step in moving your prospect from a warm lead to an engaged potential client who’s reaching out to you for more information. Plus, this style of portraiture is extremely versatile and can be used in countless ways in your marketing, from blogs and websites to print flyers or social media.
3. Behind-the-Scenes Videos
Another great way to invite potential clients into your brand is through a behind-the-scenes video. Giving your audience an inside look at what you do and how you do it lets them feel like they’re getting to know your brand without risking anything. When you tell this story on video, your followers can engage with your brand without even leaving their couches. That’s why behind-the-scenes videos are such a powerful way to build connection in the digital space. We recommend creating a behind-the-scenes style video that shows the value of working with your team. Not sure how to get started? Give us a call for a strategy session or brainstorm.
4. Educational Video Series
In marketing, they say: “Show not tell.” Well, there’s no better way to show the world your unique expertise than through an educational video series. Educational marketing is an extremely effective and authentic way to demonstrate your skill and value in the local market. By sharing your knowledge, you can speak directly to your target audience’s pain points and help solve their problems. By sharing this content in a video series, you’re connecting the face of your brand to that solution on a regular basis. Plus, you’re consistently creating the most powerful marketing tool you have in the digital marketplace: educational marketing video.
5. Visual Media Campaign
Once you’ve invested in some of these pivotal B2B content marketing pieces, the best way to create ROI in the short-term is by using them together in a targeted campaign. Start by identifying your specific goal: What action do you want people to take? Next, identify your target audience. Who do you want to engage with your campaign, and where are they in the client lifecycle? Are you targeting new eyes, or are you trying to convert those warm leads that just need a good reason to say yes? Finally, work backward from your goal to create a step-by-step campaign that kicks off with a hook – a contest, event, sale, holiday, etc. That’s your marketing campaign. The good news is: You have the professional visual content pieces that are specifically designed to make sure your campaign is effective in the B2B world.
Marketing Photography in Santa Clarita
When it comes to marketing photography, our goal is simple: We want you to walk away feeling like you have the best headshots in Santa Clarita. That’s why we’ve designed a line of Marketing Photography Sessions that are custom-made to make you happy. How do we do that? Simple. We pay attention to you, your needs and your business. We take the time to create a photography experience – we don’t just point, shoot and send you on your way. We bring our visual marketing background to every session, to help you make smart choices in wardrobe, appearance, posing and expression.
Video Marketing in Santa Clarita
With years of professional experience, Brian not only has an eye for crisp visuals and engaging shots — but also an ear for powerful storytelling. In his vision, marketing video should communicate the why behind your business and present it to the world in the most compelling visual format possible. With a camera in his hand, Brian can turn a vision into reality and business-as-usual marketing videos into an opportunity to connect.
Visual Marketing Education
At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way.
If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now.
About SchlickArt Photography and Video
SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.