Don’t take a chance on your marketing strategy. These data-backed reports demonstrate the ROI of professional visual content.

When paired with a compelling message, visuals are the driving force behind effective marketing. 

Substance and a little flash. 

That’s what it takes to get a valuable return on your investment. 

But what exactly is the ROI on visual content? 

Well, it depends on your visual marketing strategy. 

After all, visual content isn’t just a creative choice; it’s a strategic investment that yields tangible results. 

Let’s explore some compelling statistics and reports that highlight the ROI of professional visual content.

The ROI of Visual Marketing:

How Professional Visual Content Boosts Your Bottom Line

1. Increased Engagement

According to a report by HubSpot, social media posts with images receive 650% higher engagement than text-only posts. This heightened engagement can lead to increased brand awareness, customer loyalty, and ultimately, higher sales. Pro tip: If you want your images to increase brand awareness, make sure they feature your brand (aka you). 

2. Conversion Rates

A study by Eyeview Digital found that including a video on your landing page can increase conversion rates by up to 80%. Whether it’s a product demo, customer testimonial or explainer video, visual content has the power to boost conversions and revenue.

3. Search Credibility  

According to a study by BrightLocal, 60% of consumers are more likely to consider a business whose images appear in local search results. Not only do these images help you establish a trustworthy online presence where your competitors may have dropped the ball, but local images are prioritized in a search to help you increase your reach, as well. 

4. Email Marketing 

According to the Content Marketing Institute, emails with visuals receive 42% more click-throughs than text-only emails. Visuals in email marketing campaigns can lead to higher email conversions, which can help increase your website traffic or sales opportunities, depending on what you choose to market in your emails. 

5. SEO Benefits 

Research by Moz, a search engine marketing firm, shows that website pages with images and videos rank higher in search results. Google’s search algorithms favor sites with engaging visuals, as do social media algorithms. Plus, with this improved visibility driving organic traffic, you reduce the need for expensive paid advertising. 

6. Shared Posts

A study by Social Media Examiner found that visual content is shared 40 times more than other types of content, which means visuals are essential if your marketing strategy includes social media awareness and engagement. Besides, marketing is always easier when your audience is doing it for you. 

The Bottom Line

The evidence is compelling. Professional visual content is a key driver of business success. Countless statistics and reports by the industry’s leading agencies illustrate the significant ROI that businesses can achieve through visual content marketing. 

If you’re looking to maximize your marketing budget and elevate your brand, it’s time to consider the power of professional visuals. The data doesn’t lie – visual content can transform your bottom line and drive sustainable growth for your business.

Visual Marketing Education 

At SchlickArt, we know your marketing visuals are only effective if you actually use them. That’s why we help you create powerful photography and video – and then we teach you how to share it. With each session, we’ll give you our best tips based on your specific marketing goals. We provide the education and resources you need to brand your content, integrate it into your marketing strategy, post it with intention, and maximize engagement along the way. 

If you want even more tips and resources, we have an educational blog, newsletter and video channel to help you dive deeper, as well as professional presentations, workshops, and coaching sessions if you’re ready to take action and level-up your marketing now. 

About SchlickArt Photography and Video

SchlickArt, a boutique photo and video studio in Santa Clarita, started in March 2012 with the simple idea that empowerment creates a kind of beauty and authenticity that shines through every camera lens. Built on a philosophy — rather than a product, service or person — SchlickArt has rapidly evolved, meeting professional portraiture, business photo and business video needs as diverse as the community we capture. It’s the desire to take care of you, the client, that drives us at SchlickArt.